388 metro areas
Market Research Analyst and Marketing Specialist Salary by City (2026)
Market research analysts and marketing specialists earn the most in San Jose, CA, an average of $154,130 a year, against $89,490 nationally. After local prices, pay goes furthest in San Jose, CA ($139,580 in national-average dollars). Every metro area with its own BLS estimate is ranked below.
- US average (mean)
- $89,490BLS OEWS, May 2025
- Highest-paying city
- $154,130San Jose, CA
- Best after cost of living
- $139,580San Jose, CA
- Metro areas
- 388With their own estimate
Top cities
Highest-paying cities for market research analysts and marketing specialists
Top 10 metro areas
- San Jose, CA$154,130
- San Francisco, CA$130,770
- Seattle, WA$116,040
- Boston, MA-NH$109,840
- Durham, NC$107,080
- New York, NY-NJ$106,310
- Boulder, CO$105,080
- Denver, CO$103,210
- Minneapolis, MN-WI$98,760
- Washington, DC-VA-MD-WV$98,380
| Item | Value |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $154,130 |
| San Francisco-Oakland-Fremont, CA | $130,770 |
| Seattle-Tacoma-Bellevue, WA | $116,040 |
| Boston-Cambridge-Newton, MA-NH | $109,840 |
| Durham-Chapel Hill, NC | $107,080 |
| New York-Newark-Jersey City, NY-NJ | $106,310 |
| Boulder, CO | $105,080 |
| Denver-Aurora-Centennial, CO | $103,210 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $98,760 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $98,380 |
Source: BLS OEWS, May 2025
Mean wage ÷ BEA price level
- San Jose, CA$154,130 nominal$139,580
- San Francisco, CA$130,770 nominal$113,110
- Durham, NC$107,080 nominal$109,740
- Seattle, WA$116,040 nominal$104,420
- Fayetteville, AR$93,500 nominal$102,350
- Boston, MA-NH$109,840 nominal$101,450
- Rochester, MN$91,190 nominal$100,410
- Dalton, GA$90,040 nominal$100,220
- Boulder, CO$105,080 nominal$99,880
- Richmond, VA$96,240 nominal$98,350
| Item | Value |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $139,580 |
| San Francisco-Oakland-Fremont, CA | $113,110 |
| Durham-Chapel Hill, NC | $109,740 |
| Seattle-Tacoma-Bellevue, WA | $104,420 |
| Fayetteville-Springdale-Rogers, AR | $102,350 |
| Boston-Cambridge-Newton, MA-NH | $101,450 |
| Rochester, MN | $100,410 |
| Dalton, GA | $100,220 |
| Boulder, CO | $99,880 |
| Richmond, VA | $98,350 |
Source: BLS OEWS 2025 · BEA RPP 2024
Every city
Market Research Analyst and Marketing Specialist salary in every metro area
Mean annual wage, with the Department of Labor's entry (Level I) and experienced (Level IV) prevailing-wage benchmarks for the same metro, and the mean at national-average prices. Sorted by mean pay.
| # | Metro area | Mean | Entry (Level I) | Experienced (Level IV) | At US prices |
|---|---|---|---|---|---|
| 1 | San Jose, CA | $154,130 | $78,400 | $191,440 | $139,580 |
| 2 | San Francisco, CA | $130,770 | $69,580 | $160,910 | $113,110 |
| 3 | Seattle, WA | $116,040 | $64,290 | $141,540 | $104,420 |
| 4 | Boston, MA-NH | $109,840 | $65,400 | $131,730 | $101,450 |
| 5 | Durham, NC | $107,080 | $54,870 | $132,810 | $109,740 |
| 6 | New York, NY-NJ | $106,310 | $64,830 | $126,760 | $94,440 |
| 7 | Boulder, CO | $105,080 | $53,770 | $130,350 | $99,880 |
| 8 | Denver, CO | $103,210 | $59,880 | $124,550 | $97,570 |
| 9 | Minneapolis, MN-WI | $98,760 | $60,400 | $117,670 | $94,220 |
| 10 | Washington, DC-VA-MD-WV | $98,380 | $57,220 | $118,660 | $90,350 |
| 11 | Portland, OR-WA | $97,240 | $55,740 | $117,670 | $92,240 |
| 12 | Richmond, VA | $96,240 | $49,380 | $119,330 | $98,350 |
| 13 | Worcester, MA | $96,080 | $56,890 | $115,380 | $93,720 |
| 14 | Los Angeles, CA | $95,930 | $55,370 | $115,900 | $84,470 |
| 15 | Greeley, CO | $95,660 | $54,140 | $116,110 | $95,490 |
| 16 | Charlotte, NC-SC | $95,640 | $53,680 | $116,310 | $98,250 |
| 17 | San Diego, CA | $93,680 | $49,110 | $115,630 | $83,730 |
| 18 | Fayetteville, AR | $93,500 | $48,380 | $115,730 | $102,350 |
| 19 | Bridgeport, CT | $92,750 | $53,290 | $112,170 | $86,790 |
| 20 | Springfield, MA | $92,290 | $54,430 | $110,950 | $96,070 |
| 21 | Olympia, WA | $92,120 | $53,140 | $111,320 | $88,860 |
| 22 | Oxnard, CA | $92,100 | $52,480 | $111,610 | $83,320 |
| 23 | Rochester, MN | $91,190 | $52,810 | $110,090 | $100,410 |
| 24 | Chicago, IL-IN | $90,330 | $54,310 | $108,080 | $87,200 |
| 25 | Trenton, NJ | $90,250 | $54,850 | $107,700 | $87,470 |
| 26 | Santa Maria, CA | $90,210 | $51,920 | $109,050 | $82,920 |
| 27 | Dalton, GA | $90,040 | $48,550 | $110,470 | $100,220 |
| 28 | Raleigh, NC | $89,960 | $49,630 | $109,840 | $91,650 |
| 29 | Austin, TX | $89,840 | $51,360 | $108,800 | $91,610 |
| 30 | Nashville, TN | $89,710 | $48,880 | $109,820 | $93,120 |
| 31 | Colorado Springs, CO | $89,590 | $50,560 | $108,780 | $88,960 |
| 32 | Philadelphia, PA-NJ-DE-MD | $89,290 | $50,710 | $108,310 | $87,070 |
| 33 | Pittsfield, MA | $89,290 | $50,230 | $108,530 | $93,880 |
| 34 | Cape Coral, FL | $89,230 | $44,870 | $111,090 | $87,180 |
| 35 | Barnstable Town, MA | $89,040 | $50,400 | $108,080 | $90,530 |
| 36 | Santa Rosa, CA | $88,900 | $55,680 | $105,270 | $82,480 |
| 37 | Providence, RI-MA | $88,750 | $53,750 | $106,000 | $87,200 |
| 38 | Peoria, IL | $88,570 | $48,730 | $108,180 | $97,080 |
| 39 | Santa Cruz, CA | $88,570 | $52,540 | $106,310 | $80,590 |
| 40 | Bremerton, WA | $88,320 | $51,420 | $106,500 | $83,630 |
| 41 | Atlanta, GA | $88,190 | $45,260 | $109,350 | $88,140 |
| 42 | Sacramento, CA | $87,650 | $47,570 | $107,390 | $82,170 |
| 43 | Hartford, CT | $87,280 | $51,170 | $105,060 | $84,950 |
| 44 | Ithaca, NY | $86,800 | $49,360 | $105,250 | $84,010 |
| 45 | Niles, MI | $86,530 | $46,400 | $106,290 | $93,680 |
| 46 | Napa, CA | $86,130 | $54,660 | $101,650 | $76,520 |
| 47 | Spartanburg, SC | $85,160 | $48,400 | $103,270 | $93,530 |
| 48 | North Port, FL | $84,800 | $46,430 | $103,690 | $82,800 |
| 49 | Cincinnati, OH-KY-IN | $84,610 | $48,070 | $102,630 | $88,720 |
| 50 | Kennewick, WA | $84,590 | $52,100 | $100,590 | $84,520 |
| 51 | Albany, NY | $84,470 | $49,710 | $101,570 | $84,840 |
| 52 | Jacksonville, FL | $84,340 | $48,650 | $101,920 | $84,780 |
| 53 | Davenport, IA-IL | $84,220 | $45,660 | $103,190 | $94,550 |
| 54 | Dallas, TX | $84,070 | $48,630 | $101,520 | $81,550 |
| 55 | Baltimore, MD | $83,910 | $49,570 | $100,820 | $80,310 |
| 56 | Kiryas Joel, NY | $83,720 | $50,230 | $100,210 | $76,510 |
| 57 | Syracuse, NY | $83,680 | $48,800 | $100,840 | $87,400 |
| 58 | Columbia, SC | $83,410 | $43,700 | $102,960 | $89,050 |
| 59 | Detroit, MI | $83,410 | $47,900 | $100,880 | $83,160 |
| 60 | Phoenix, AZ | $83,390 | $46,590 | $101,520 | $80,710 |
| 61 | Buffalo, NY | $83,010 | $49,480 | $99,530 | $86,610 |
| 62 | Lexington, KY | $83,010 | $43,140 | $102,650 | $89,360 |
| 63 | Amherst Town, MA | $82,990 | $51,460 | $98,530 | $82,790 |
| 64 | Fort Collins, CO | $82,780 | $45,090 | $101,360 | $81,860 |
| 65 | Orlando, FL | $82,310 | $45,930 | $100,210 | $81,160 |
| 66 | Hickory, NC | $82,280 | $45,720 | $100,280 | $92,990 |
| 67 | Miami, FL | $82,060 | $46,610 | $99,530 | $71,880 |
| 68 | Vallejo, CA | $81,910 | $47,860 | $98,650 | $75,510 |
| 69 | Des Moines, IA | $81,870 | $49,960 | $97,590 | $89,280 |
| 70 | New Haven, CT | $81,810 | $51,000 | $96,970 | $78,240 |
| 71 | Manchester, NH | $81,680 | $48,170 | $98,200 | $77,310 |
| 72 | Greenville, SC | $81,620 | $46,130 | $99,090 | $87,520 |
| 73 | Rochester, NY | $81,620 | $50,040 | $97,180 | $84,110 |
| 74 | Bend, OR | $81,600 | $52,560 | $95,910 | $78,760 |
| 75 | Greenville, NC | $81,600 | $45,430 | $99,400 | $92,310 |
| 76 | Hanford, CA | $81,450 | $46,590 | $98,630 | $80,160 |
| 77 | Palm Bay, FL | $81,200 | $44,280 | $99,380 | $81,200 |
| 78 | Columbus, OH | $81,140 | $47,360 | $97,780 | $84,990 |
| 79 | Portland, ME | $81,020 | $48,920 | $96,820 | $79,540 |
| 80 | Hilton Head Island, SC | $80,850 | $42,310 | $99,840 | $82,490 |
| 81 | Glens Falls, NY | $80,830 | $47,280 | $97,360 | $85,200 |
| 82 | Redding, CA | $80,790 | $45,450 | $98,220 | $80,240 |
| 83 | St. Louis, MO-IL | $80,750 | $44,450 | $98,610 | $84,920 |
| 84 | Spokane, WA | $80,680 | $48,570 | $96,490 | $80,400 |
| 85 | Burlington, NC | $80,600 | $47,440 | $96,930 | $86,480 |
| 86 | Lakeland, FL | $80,540 | $47,610 | $96,760 | $82,910 |
| 87 | Kansas City, MO-KS | $80,310 | $47,200 | $96,620 | $86,780 |
| 88 | Pueblo, CO | $80,290 | $44,660 | $97,840 | $87,500 |
| 89 | Mankato, MN | $80,100 | $47,400 | $96,200 | $88,070 |
| 90 | Stockton, CA | $80,100 | $44,970 | $97,410 | $76,220 |
| 91 | Wilmington, NC | $80,060 | $42,240 | $98,700 | $83,030 |
| 92 | Burlington, VT | $80,040 | $54,350 | $92,680 | $79,290 |
| 93 | Milwaukee, WI | $80,020 | $48,690 | $95,430 | $82,550 |
| 94 | Greensboro, NC | $80,000 | $46,240 | $96,620 | $86,150 |
| 95 | Modesto, CA | $79,680 | $47,400 | $95,580 | $76,540 |
| 96 | Riverside, CA | $79,640 | $46,550 | $95,930 | $74,820 |
| 97 | Grand Junction, CO | $79,410 | $44,350 | $96,700 | $83,170 |
| 98 | Midland, TX | $79,330 | $42,970 | $97,240 | $82,820 |
| 99 | Lawrence, KS | $79,190 | $43,530 | $96,740 | $87,750 |
| 100 | Longview, WA | $79,000 | $49,520 | $93,520 | $80,990 |
| 101 | Winston, NC | $78,960 | $45,640 | $95,370 | $85,790 |
| 102 | Charleston, SC | $78,940 | $43,140 | $96,570 | $78,190 |
| 103 | Mount Vernon, WA | $78,890 | $45,430 | $95,390 | $77,010 |
| 104 | Naples, FL | $78,830 | $47,720 | $94,160 | $76,390 |
| 105 | Wenatchee, WA | $78,830 | $48,710 | $93,660 | $75,900 |
| 106 | Lexington Park, MD | $78,770 | $45,610 | $95,100 | $78,180 |
| 107 | Charlottesville, VA | $78,750 | $45,050 | $95,350 | $79,430 |
| 108 | Tampa, FL | $78,690 | $44,470 | $95,530 | $78,000 |
| 109 | Waterbury, CT | $78,640 | $46,740 | $94,350 | $78,810 |
| 110 | Wildwood, FL | $78,580 | $44,660 | $95,280 | $91,990 |
| 111 | Bakersfield, CA | $78,370 | $45,490 | $94,580 | $77,680 |
| 112 | Bowling Green, KY | $78,330 | $40,580 | $96,910 | $86,860 |
| 113 | San Luis Obispo, CA | $78,230 | $48,960 | $92,640 | $72,040 |
| 114 | Las Vegas, NV | $78,210 | $43,560 | $95,280 | $78,040 |
| 115 | Utica, NY | $78,210 | $47,420 | $93,350 | $84,390 |
| 116 | Binghamton, NY | $77,980 | $45,590 | $93,910 | $83,970 |
| 117 | Columbus, GA-AL | $77,810 | $37,000 | $97,910 | $87,140 |
| 118 | Salinas, CA | $77,750 | $43,990 | $94,390 | $71,300 |
| 119 | Memphis, TN-MS-AR | $77,710 | $44,490 | $94,060 | $84,300 |
| 120 | Sioux Falls, SD-MN | $77,130 | $50,150 | $90,400 | $85,100 |
| 121 | Columbus, IN | $76,920 | $43,510 | $93,390 | $82,710 |
| 122 | Ann Arbor, MI | $76,810 | $43,640 | $93,160 | $76,140 |
| 123 | St. Cloud, MN | $76,770 | $49,800 | $90,060 | $87,600 |
| 124 | Kenosha, WI | $76,630 | $48,710 | $90,400 | $75,780 |
| 125 | Chico, CA | $76,540 | $45,530 | $91,810 | $75,630 |
| 126 | Gainesville, FL | $76,440 | $46,300 | $91,270 | $79,020 |
| 127 | Harrisburg, PA | $76,250 | $48,190 | $90,060 | $77,290 |
| 128 | Yuba City, CA | $76,230 | $46,720 | $90,750 | $73,130 |
| 129 | Corvallis, OR | $76,210 | $47,030 | $90,580 | $73,270 |
| 130 | Visalia, CA | $76,130 | $44,840 | $91,540 | $76,260 |
| 131 | Jackson, MI | $76,090 | $42,660 | $92,540 | $82,910 |
| 132 | Rocky Mount, NC | $76,090 | $42,580 | $92,600 | $86,450 |
| 133 | San Antonio, TX | $76,020 | $42,760 | $92,390 | $80,260 |
| 134 | Savannah, GA | $76,020 | $43,350 | $92,100 | $79,850 |
| 135 | Owensboro, KY | $75,980 | $36,800 | $95,280 | $85,750 |
| 136 | Victoria, TX | $75,900 | $40,290 | $93,430 | $84,480 |
| 137 | Crestview, FL | $75,730 | $42,560 | $92,060 | $78,050 |
| 138 | Racine, WI | $75,590 | $45,180 | $90,560 | $78,770 |
| 139 | Asheville, NC | $75,550 | $46,680 | $89,750 | $78,290 |
| 140 | Allentown, PA-NJ | $75,520 | $42,490 | $91,790 | $75,540 |
| 141 | Port St. Lucie, FL | $75,520 | $45,860 | $90,130 | $75,350 |
| 142 | Chattanooga, TN-GA | $75,320 | $42,740 | $91,350 | $82,350 |
| 143 | Merced, CA | $75,300 | $43,530 | $90,940 | $76,620 |
| 144 | Virginia Beach, VA-NC | $75,210 | $45,840 | $89,690 | $76,790 |
| 145 | Boise City, ID | $75,070 | $40,390 | $92,140 | $76,300 |
| 146 | Indianapolis, IN | $75,050 | $44,410 | $90,130 | $78,430 |
| 147 | Cleveland, OH | $75,030 | $45,240 | $89,690 | $79,880 |
| 148 | Staunton, VA | $75,030 | $43,040 | $90,770 | $82,330 |
| 149 | York, PA | $74,940 | $39,580 | $92,350 | $78,060 |
| 150 | Madison, WI | $74,820 | $46,220 | $88,900 | $76,910 |
| 151 | Battle Creek, MI | $74,630 | $45,760 | $88,840 | $82,430 |
| 152 | Lafayette, IN | $74,590 | $43,370 | $89,980 | $79,840 |
| 153 | Kingston, NY | $74,570 | $46,180 | $88,570 | $74,050 |
| 154 | Salem, OR | $74,530 | $48,610 | $87,280 | $71,910 |
| 155 | Deltona, FL | $74,360 | $44,840 | $88,900 | $74,830 |
| 156 | Midland, MI | $74,300 | $45,030 | $88,710 | $80,830 |
| 157 | Decatur, IL | $74,150 | $45,160 | $88,420 | $83,860 |
| 158 | Provo, UT | $74,150 | $40,680 | $90,630 | $75,480 |
| 159 | Tallahassee, FL | $74,150 | $43,430 | $89,270 | $78,950 |
| 160 | Montgomery, AL | $74,010 | $41,060 | $90,250 | $82,520 |
| 161 | Springfield, IL | $73,920 | $45,820 | $87,760 | $79,700 |
| 162 | Bangor, ME | $73,860 | $42,410 | $89,360 | $76,530 |
| 163 | Bellingham, WA | $73,800 | $46,820 | $87,090 | $71,420 |
| 164 | Grants Pass, OR | $73,780 | $46,550 | $87,190 | $75,470 |
| 165 | Winchester, VA-WV | $73,670 | $43,930 | $88,320 | $76,380 |
| 166 | Houston, TX | $73,630 | $37,790 | $91,290 | $74,650 |
| 167 | Dover, DE | $73,550 | $44,320 | $87,940 | $75,430 |
| 168 | Bozeman, MT | $73,530 | $46,070 | $87,050 | $71,730 |
| 169 | Topeka, KS | $73,510 | $41,680 | $89,190 | $82,760 |
| 170 | Akron, OH | $73,420 | $43,310 | $88,280 | $78,630 |
| 171 | Pinehurst, NC | $73,400 | $42,700 | $88,520 | $83,090 |
| 172 | Elkhart, IN | $73,320 | $45,720 | $86,900 | $81,170 |
| 173 | Sheboygan, WI | $73,110 | $45,180 | $86,880 | $77,770 |
| 174 | Fresno, CA | $73,030 | $41,580 | $88,520 | $71,490 |
| 175 | Lawton, OK | $72,950 | $37,150 | $90,560 | $84,880 |
| 176 | Carson City, NV | $72,740 | $41,310 | $88,230 | $74,130 |
| 177 | Salt Lake City, UT | $72,700 | $41,450 | $88,090 | $72,070 |
| 178 | Anchorage, AK | $72,650 | $47,990 | $84,800 | $68,910 |
| 179 | Huntsville, AL | $72,650 | $42,870 | $87,320 | $78,060 |
| 180 | Lancaster, PA | $72,650 | $44,220 | $86,670 | $73,940 |
| 181 | Pensacola, FL | $72,630 | $42,950 | $87,260 | $74,330 |
| 182 | Yakima, WA | $72,490 | $45,390 | $85,840 | $75,870 |
| 183 | Columbia, MO | $72,450 | $43,780 | $86,550 | $81,010 |
| 184 | New Orleans, LA | $72,360 | $38,900 | $88,860 | $78,150 |
| 185 | Goldsboro, NC | $72,340 | $46,530 | $85,070 | $81,780 |
| 186 | Roanoke, VA | $72,240 | $41,580 | $87,360 | $77,160 |
| 187 | Birmingham, AL | $72,200 | $42,290 | $86,920 | $78,780 |
| 188 | Wausau, WI | $72,200 | $45,200 | $85,510 | $77,930 |
| 189 | Lewiston, ME | $72,180 | $46,320 | $84,910 | $76,190 |
| 190 | Tulsa, OK | $72,160 | $41,970 | $87,030 | $80,880 |
| 191 | Pittsburgh, PA | $72,090 | $41,720 | $87,050 | $76,150 |
| 192 | Valdosta, GA | $72,090 | $37,710 | $89,040 | $81,670 |
| 193 | Wichita, KS | $72,090 | $40,270 | $87,760 | $81,050 |
| 194 | Atlantic City, NJ | $72,030 | $43,330 | $86,170 | $72,860 |
| 195 | Medford, OR | $71,990 | $45,740 | $84,930 | $70,970 |
| 196 | Grand Rapids, MI | $71,970 | $44,240 | $85,630 | $75,320 |
| 197 | Cedar Rapids, IA | $71,930 | $43,470 | $85,950 | $80,850 |
| 198 | Champaign, IL | $71,840 | $44,950 | $85,070 | $77,490 |
| 199 | Florence, SC | $71,720 | $37,960 | $88,340 | $82,650 |
| 200 | Walla Walla, WA | $71,700 | $43,800 | $85,430 | $72,780 |
| 201 | Vineland, NJ | $71,660 | $42,740 | $85,880 | $74,670 |
| 202 | Little Rock, AR | $71,610 | $39,100 | $87,630 | $80,130 |
| 203 | Eugene, OR | $71,570 | $46,280 | $84,030 | $70,470 |
| 204 | Elizabethtown, KY | $71,510 | $44,780 | $84,680 | $78,950 |
| 205 | Reading, PA | $71,490 | $42,370 | $85,840 | $73,660 |
| 206 | Duluth, MN-WI | $71,470 | $46,090 | $83,970 | $80,510 |
| 207 | Monroe, MI | $71,470 | $42,870 | $85,550 | $76,450 |
| 208 | Augusta, GA-SC | $71,410 | $37,670 | $88,000 | $77,700 |
| 209 | Dayton, OH | $71,240 | $42,680 | $85,320 | $76,860 |
| 210 | Oklahoma City, OK | $71,010 | $39,080 | $86,740 | $78,540 |
| 211 | Athens, GA | $70,990 | $40,250 | $86,150 | $76,050 |
| 212 | Rome, GA | $70,930 | $42,310 | $85,030 | $78,670 |
| 213 | Gainesville, GA | $70,870 | $40,140 | $85,990 | $73,240 |
| 214 | South Bend, IN-MI | $70,820 | $42,560 | $84,760 | $76,270 |
| 215 | Albany, GA | $70,640 | $38,790 | $86,320 | $80,580 |
| 216 | Punta Gorda, FL | $70,640 | $40,540 | $85,450 | $70,270 |
| 217 | Rapid City, SD | $70,570 | $46,070 | $82,640 | $79,150 |
| 218 | Chambersburg, PA | $70,530 | $44,450 | $83,370 | $74,520 |
| 219 | Panama City, FL | $70,530 | $41,020 | $85,090 | $72,490 |
| 220 | Lansing, MI | $70,470 | $43,040 | $83,990 | $74,190 |
| 221 | Norwich, CT | $70,470 | $43,350 | $83,820 | $70,160 |
| 222 | Macon, GA | $70,450 | $39,480 | $85,700 | $79,580 |
| 223 | Janesville, WI | $70,160 | $44,100 | $83,010 | $74,870 |
| 224 | Appleton, WI | $70,120 | $44,600 | $82,680 | $75,870 |
| 225 | Kingsport, TN-VA | $70,100 | $42,140 | $83,890 | $81,090 |
| 226 | Hagerstown, MD-WV | $70,080 | $39,960 | $84,910 | $74,420 |
| 227 | Louisville/Jefferson County, KY-IN | $70,050 | $43,140 | $83,300 | $75,260 |
| 228 | Fond du Lac, WI | $70,030 | $43,530 | $83,080 | $76,420 |
| 229 | Jefferson City, MO | $70,010 | $41,970 | $83,800 | $79,580 |
| 230 | Sierra Vista, AZ | $69,870 | $40,730 | $84,220 | $78,290 |
| 231 | Eau Claire, WI | $69,830 | $43,930 | $82,600 | $75,250 |
| 232 | Bloomington, IN | $69,800 | $40,660 | $84,160 | $73,410 |
| 233 | Reno, NV | $69,760 | $41,660 | $83,600 | $69,060 |
| 234 | Urban Honolulu, HI | $69,720 | $38,020 | $85,340 | $62,830 |
| 235 | Green Bay, WI | $69,700 | $44,820 | $81,950 | $74,880 |
| 236 | Kalamazoo, MI | $69,600 | $43,370 | $82,510 | $73,390 |
| 237 | Oshkosh, WI | $69,580 | $42,370 | $82,990 | $74,870 |
| 238 | Bismarck, ND | $69,490 | $46,240 | $80,950 | $76,340 |
| 239 | Albany, OR | $69,450 | $45,800 | $81,100 | $68,020 |
| 240 | Billings, MT | $69,450 | $45,720 | $81,140 | $74,260 |
| 241 | Sebastian, FL | $69,450 | $40,770 | $83,570 | $70,650 |
| 242 | Dubuque, IA | $69,410 | $43,660 | $82,100 | $79,480 |
| 243 | Blacksburg, VA | $69,390 | $42,910 | $82,450 | $74,850 |
| 244 | St. Joseph, MO-KS | $69,390 | $38,770 | $84,470 | $80,330 |
| 245 | Cheyenne, WY | $69,310 | $41,290 | $83,100 | $71,830 |
| 246 | La Crosse, WI-MN | $69,240 | $42,220 | $82,560 | $75,450 |
| 247 | Elmira, NY | $69,220 | $39,980 | $83,620 | $73,330 |
| 248 | Fort Wayne, IN | $68,930 | $43,870 | $81,290 | $74,460 |
| 249 | Iowa City, IA | $68,930 | $40,190 | $83,080 | $75,330 |
| 250 | Lima, OH | $68,890 | $42,520 | $81,870 | $76,830 |
| 251 | Waterloo, IA | $68,830 | $42,810 | $81,660 | $79,060 |
| 252 | Rockford, IL | $68,740 | $38,540 | $83,640 | $74,590 |
| 253 | Fort Smith, AR-OK | $68,700 | $37,400 | $84,120 | $79,990 |
| 254 | Decatur, AL | $68,660 | $40,250 | $82,660 | $78,730 |
| 255 | Helena, MT | $68,600 | $49,380 | $78,060 | $71,700 |
| 256 | Lebanon, PA | $68,600 | $42,490 | $81,450 | $73,590 |
| 257 | Ocala, FL | $68,600 | $40,660 | $82,350 | $72,030 |
| 258 | Toledo, OH | $68,520 | $41,290 | $81,930 | $74,920 |
| 259 | Missoula, MT | $68,430 | $43,990 | $80,480 | $70,950 |
| 260 | Santa Fe, NM | $68,350 | $45,470 | $79,600 | $69,200 |
| 261 | Sumter, SC | $68,310 | $38,000 | $83,220 | $77,610 |
| 262 | Manhattan, KS | $68,180 | $36,570 | $83,760 | $75,620 |
| 263 | Knoxville, TN | $68,160 | $40,730 | $81,660 | $73,630 |
| 264 | College Station, TX | $68,120 | $39,560 | $82,180 | $74,900 |
| 265 | El Centro, CA | $68,100 | $41,270 | $81,330 | $71,550 |
| 266 | Williamsport, PA | $68,080 | $39,480 | $82,160 | $73,720 |
| 267 | Amarillo, TX | $68,040 | $40,910 | $81,390 | $74,100 |
| 268 | Auburn, AL | $67,910 | $38,560 | $82,370 | $77,230 |
| 269 | Fayetteville, NC | $67,810 | $38,580 | $82,200 | $73,720 |
| 270 | Altoona, PA | $67,790 | $40,830 | $81,080 | $75,740 |
| 271 | Odessa, TX | $67,560 | $35,090 | $83,530 | $71,950 |
| 272 | Albuquerque, NM | $67,500 | $45,700 | $78,230 | $70,650 |
| 273 | Flagstaff, AZ | $67,480 | $41,700 | $80,160 | $67,260 |
| 274 | Sherman, TX | $67,410 | $38,750 | $81,540 | $71,890 |
| 275 | Lynchburg, VA | $67,390 | $37,150 | $82,310 | $75,410 |
| 276 | Killeen, TX | $67,350 | $37,840 | $81,870 | $73,900 |
| 277 | Watertown, NY | $67,310 | $40,580 | $80,450 | $76,760 |
| 278 | Harrisonburg, VA | $67,270 | $41,040 | $80,180 | $70,890 |
| 279 | Ames, IA | $67,180 | $42,910 | $79,120 | $75,630 |
| 280 | Fargo, ND-MN | $67,140 | $42,450 | $79,310 | $73,880 |
| 281 | Baton Rouge, LA | $67,120 | $39,480 | $80,720 | $73,940 |
| 282 | Salisbury, MD | $67,060 | $43,950 | $78,460 | $70,130 |
| 283 | Terre Haute, IN | $67,020 | $41,870 | $79,390 | $76,340 |
| 284 | Yuma, AZ | $66,980 | $36,920 | $81,760 | $72,250 |
| 285 | Grand Forks, ND-MN | $66,890 | $44,010 | $78,150 | $77,180 |
| 286 | Scranton, PA | $66,870 | $40,350 | $79,930 | $71,480 |
| 287 | Myrtle Beach, SC | $66,830 | $34,760 | $82,620 | $71,370 |
| 288 | Lewiston, ID-WA | $66,810 | $42,430 | $78,790 | $73,290 |
| 289 | State College, PA | $66,750 | $36,630 | $81,560 | $68,980 |
| 290 | Omaha, NE-IA | $66,710 | $43,580 | $78,100 | $72,580 |
| 291 | Pocatello, ID | $66,500 | $42,140 | $78,500 | $74,800 |
| 292 | Jackson, MS | $66,410 | $36,520 | $81,120 | $74,580 |
| 293 | Evansville, IN | $66,290 | $41,160 | $78,670 | $72,430 |
| 294 | Casper, WY | $66,140 | $36,610 | $80,700 | $70,490 |
| 295 | Paducah, KY-IL | $66,060 | $39,190 | $79,290 | $76,740 |
| 296 | Jonesboro, AR | $66,020 | $32,780 | $82,390 | $76,880 |
| 297 | Ogden, UT | $66,020 | $39,350 | $79,160 | $65,790 |
| 298 | Erie, PA | $66,000 | $40,460 | $78,600 | $72,570 |
| 299 | Springfield, OH | $65,980 | $38,460 | $79,540 | $72,920 |
| 300 | Kokomo, IN | $65,830 | $42,790 | $77,190 | $73,430 |
| 301 | Mobile, AL | $65,770 | $38,210 | $79,330 | $74,660 |
| 302 | Minot, ND | $65,690 | $40,140 | $78,250 | $75,480 |
| 303 | Morristown, TN | $65,560 | $37,560 | $79,330 | $75,910 |
| 304 | Coeur d'Alene, ID | $65,480 | $39,710 | $78,170 | $66,620 |
| 305 | Logan, UT-ID | $65,480 | $40,540 | $77,770 | $68,260 |
| 306 | Tucson, AZ | $65,480 | $37,900 | $79,060 | $67,580 |
| 307 | Jacksonville, NC | $65,330 | $36,630 | $79,500 | $70,950 |
| 308 | Shreveport, LA | $65,330 | $36,280 | $79,640 | $77,070 |
| 309 | Youngstown, OH | $65,290 | $40,250 | $77,630 | $74,710 |
| 310 | Johnson City, TN | $65,270 | $41,600 | $76,940 | $74,230 |
| 311 | Bay City, MI | $65,120 | $38,850 | $78,080 | $70,840 |
| 312 | Sioux City, IA-NE-SD | $64,940 | $38,960 | $77,730 | $75,120 |
| 313 | Great Falls, MT | $64,810 | $43,800 | $75,150 | $66,920 |
| 314 | Traverse City, MI | $64,810 | $41,790 | $76,150 | $69,410 |
| 315 | Clarksville, TN-KY | $64,790 | $37,090 | $78,420 | $71,240 |
| 316 | Flint, MI | $64,790 | $40,810 | $76,610 | $69,640 |
| 317 | Saginaw, MI | $64,580 | $39,000 | $77,190 | $71,050 |
| 318 | Sandusky, OH | $64,580 | $39,500 | $76,940 | $72,330 |
| 319 | Twin Falls, ID | $64,540 | $35,240 | $79,000 | $70,070 |
| 320 | Brunswick, GA | $64,520 | $36,710 | $78,210 | $73,560 |
| 321 | Enid, OK | $64,440 | $25,960 | $83,390 | $76,470 |
| 322 | Michigan City, IN | $64,380 | $39,270 | $76,750 | $70,220 |
| 323 | Abilene, TX | $64,250 | $35,880 | $78,250 | $71,100 |
| 324 | Farmington, NM | $64,060 | $40,060 | $75,880 | $73,040 |
| 325 | Fairbanks, AK | $63,980 | $43,850 | $73,900 | $61,990 |
| 326 | Daphne, AL | $63,880 | $37,250 | $76,980 | $67,460 |
| 327 | St. George, UT | $63,860 | $38,380 | $76,400 | $65,620 |
| 328 | Homosassa Springs, FL | $63,690 | $36,650 | $77,000 | $68,140 |
| 329 | Canton, OH | $63,630 | $37,150 | $76,670 | $71,170 |
| 330 | Prescott Valley, AZ | $63,560 | $38,850 | $75,730 | $64,690 |
| 331 | Houma, LA | $63,520 | $38,270 | $75,960 | $74,640 |
| 332 | Longview, TX | $63,480 | $39,920 | $75,090 | $70,940 |
| 333 | Las Cruces, NM | $62,840 | $43,200 | $72,510 | $69,660 |
| 334 | Hammond, LA | $62,770 | $38,000 | $74,960 | $74,320 |
| 335 | Springfield, MO | $62,730 | $35,860 | $75,960 | $70,810 |
| 336 | Idaho Falls, ID | $62,690 | $36,690 | $75,500 | $66,400 |
| 337 | Sebring, FL | $62,610 | $38,460 | $74,510 | $67,710 |
| 338 | Tyler, TX | $62,570 | $35,690 | $75,800 | $67,900 |
| 339 | Lafayette, LA | $62,360 | $38,630 | $74,070 | $71,510 |
| 340 | Hot Springs, AR | $62,340 | $34,960 | $75,820 | $72,720 |
| 341 | Waco, TX | $62,300 | $40,020 | $73,260 | $67,310 |
| 342 | Jackson, TN | $62,210 | $39,350 | $73,490 | $72,740 |
| 343 | Warner Robins, GA | $62,210 | $39,020 | $73,630 | $66,330 |
| 344 | Lincoln, NE | $62,150 | $37,810 | $74,150 | $67,860 |
| 345 | Joplin, MO-KS | $62,110 | $36,340 | $74,800 | $72,460 |
| 346 | Kankakee, IL | $62,000 | $38,540 | $73,570 | $64,320 |
| 347 | Muskegon, MI | $61,710 | $39,250 | $72,780 | $66,700 |
| 348 | Cleveland, TN | $61,380 | $39,890 | $71,950 | $69,690 |
| 349 | Florence, AL | $61,300 | $34,990 | $74,240 | $72,270 |
| 350 | Mansfield, OH | $61,150 | $38,980 | $72,070 | $68,810 |
| 351 | Corpus Christi, TX | $61,030 | $37,020 | $72,840 | $65,860 |
| 352 | Tuscaloosa, AL | $60,720 | $38,060 | $71,880 | $69,220 |
| 353 | Muncie, IN | $60,510 | $41,620 | $69,800 | $68,650 |
| 354 | Morgantown, WV | $60,400 | $37,500 | $71,680 | $64,720 |
| 355 | Huntington, WV-KY-OH | $60,260 | $37,980 | $71,220 | $68,150 |
| 356 | Lake Charles, LA | $59,970 | $32,760 | $73,360 | $69,850 |
| 357 | Lake Havasu City, AZ | $59,880 | $37,290 | $70,990 | $63,640 |
| 358 | Beaumont, TX | $59,720 | $31,930 | $73,400 | $66,320 |
| 359 | Johnstown, PA | $59,700 | $34,340 | $72,200 | $69,480 |
| 360 | Lubbock, TX | $59,700 | $36,520 | $71,120 | $65,380 |
| 361 | Gulfport, MS | $59,630 | $36,610 | $70,970 | $66,250 |
| 362 | Wichita Falls, TX | $59,530 | $35,360 | $71,450 | $66,500 |
| 363 | Wheeling, WV-OH | $59,450 | $36,420 | $70,780 | $67,310 |
| 364 | Alexandria, LA | $59,090 | $36,440 | $70,260 | $68,960 |
| 365 | Cape Girardeau, MO-IL | $59,030 | $37,810 | $69,490 | $68,580 |
| 366 | Brownsville, TX | $58,180 | $32,280 | $70,950 | $67,670 |
| 367 | El Paso, TX | $58,140 | $34,550 | $69,760 | $64,660 |
| 368 | Grand Island, NE | $57,870 | $38,060 | $67,620 | $66,780 |
| 369 | Monroe, LA | $57,800 | $33,280 | $69,870 | $69,140 |
| 370 | Gettysburg, PA | $57,720 | $38,380 | $67,250 | $60,520 |
| 371 | McAllen, TX | $57,640 | $32,800 | $69,870 | $67,110 |
| 372 | Charleston, WV | $57,600 | $36,340 | $68,080 | $64,930 |
| 373 | San Angelo, TX | $57,410 | $32,180 | $69,830 | $62,100 |
| 374 | Dothan, AL | $56,530 | $34,150 | $67,580 | $67,430 |
| 375 | Aguadilla, PR | $56,470 | $27,330 | $70,800 | N/A |
| 376 | Anniston, AL | $56,350 | $31,930 | $68,390 | $65,560 |
| 377 | Weirton, WV-OH | $56,220 | $32,050 | $68,120 | $63,150 |
| 378 | Texarkana, TX-AR | $55,330 | $33,300 | $66,160 | $65,860 |
| 379 | Parkersburg, WV | $55,140 | $33,880 | $65,600 | $63,330 |
| 380 | Laredo, TX | $54,950 | $30,660 | $66,910 | $63,190 |
| 381 | Hattiesburg, MS | $54,200 | $26,710 | $67,770 | $61,850 |
| 382 | Gadsden, AL | $53,730 | $30,720 | $65,060 | $62,730 |
| 383 | Beckley, WV | $52,620 | $32,220 | $62,670 | $59,550 |
| 384 | Kahului, HI | $52,500 | $32,300 | $62,440 | $47,990 |
| 385 | San Juan, PR | $46,590 | $27,350 | $56,080 | N/A |
| 386 | Mayaguez, PR | $36,590 | $22,960 | $43,280 | N/A |
| 387 | Ponce, PR | $32,720 | $23,380 | $37,340 | N/A |
| 388 | Arecibo, PR | $31,010 | $23,630 | $34,650 | N/A |
More
More on market research analysts and marketing specialists
Method
About these numbers
- Mean wages are BLS Occupational Employment and Wage Statistics (OEWS) May 2025 estimates for each metropolitan statistical area, as published in the Department of Labor’s 2026–27 OFLC prevailing-wage file. Only metros with their own BLS estimate are listed.
- Entry (Level I) and experienced (Level IV) are the Department of Labor’s prevailing-wage levels for the occupation in that metro, used for employer visa filings. They are benchmarks from the same OEWS survey, not percentiles.
- OEWS top-codes wages at $115 an hour ($239,200 a year); top-coded means are shown as "$239,200+" and left out of rankings.
- At US prices divides the mean by the metro’s BEA Regional Price Parity (2024) over 100, a NueCareer calculation.
Questions
Market Research Analyst and Marketing Specialist salary by city: FAQ
Which city pays market research analysts and marketing specialists the most?
San Jose, CA, where the average (mean) wage is $154,130 a year, followed by San Francisco, CA ($130,770), Seattle, WA ($116,040), Boston, MA-NH ($109,840). The national mean is $89,490 (BLS OEWS, May 2025).
Where do market research analysts and marketing specialists earn the most after cost of living?
Divided by each metro's BEA price level, pay goes furthest in San Jose, CA ($139,580 at national prices, $154,130 nominal), San Francisco, CA ($113,110 at national prices, $130,770 nominal), Durham, NC ($109,740 at national prices, $107,080 nominal).
How much do market research analysts and marketing specialists make in the biggest cities?
New York, NY-NJ: $106,310; Los Angeles, CA: $95,930; Chicago, IL-IN: $90,330; Dallas, TX: $84,070; Houston, TX: $73,630 (mean annual wage, BLS OEWS May 2025).
Where do market research analysts and marketing specialists earn the least?
Of the 388 metro areas with their own estimate, Arecibo, PR has the lowest mean wage, $31,010.