Sort by any column. Employment is the number of market research analysts and marketing specialists OEWS estimates in that state; blank cells are estimates BLS suppressed because the sample was too small.
Market Research Analyst and Marketing Specialist Salary by State (2026)
Market Research Analysts and Marketing Specialists earn the most in Massachusetts at $101,810 a year and the least in Puerto Rico at $39,330 (BLS OEWS, May 2025). The national median is $78,760. All 54 states and territories with reported data are ranked below, with a cost-of-living adjusted column.
- Highest median
- $101,810
- National median
- $78,760
- Lowest median
- $39,330
- States reporting
- 54
Massachusetts
BLS OEWS, May 2025
Puerto Rico
of 54 OEWS areas
Top 5 states for Market Research Analysts and Marketing Specialists
- 1. Massachusetts$101,810 median · $96,268 adjusted · 39,710 employed
- 2. Delaware$101,270 median · $101,465 adjusted · 3,570 employed
- 3. New York$98,580 median · $91,345 adjusted · 80,500 employed
- 4. District of Columbia$98,090 median · $89,253 adjusted · 6,340 employed
- 5. Washington$95,120 median · $88,886 adjusted · 24,460 employed
Lowest-paying states for Market Research Analysts and Marketing Specialists
- 54. Puerto Rico$39,330 median · no price parity · 2,420 employed
- 53. Guam$42,240 median · no price parity · 80 employed
- 52. West Virginia$52,340 median · $58,482 adjusted · 1,650 employed
- 51. Mississippi$56,640 median · $65,139 adjusted · 2,620 employed
- 50. Hawaii$59,390 median · $54,015 adjusted · 1,610 employed
Market Research Analyst and Marketing Specialist salary in every state
| # | ||||||
|---|---|---|---|---|---|---|
| 1 | Massachusetts | $101,810 | $77,220 | $133,460 | 39,710 | $96,268 |
| 2 | Delaware | $101,270 | $78,040 | $135,880 | 3,570 | $101,465 |
| 3 | New York | $98,580 | $72,600 | $129,430 | 80,500 | $91,345 |
| 4 | District of Columbia | $98,090 | $74,990 | $132,300 | 6,340 | $89,253 |
| 5 | Washington | $95,120 | $67,590 | $139,560 | 24,460 | $88,886 |
| 6 | California | $94,700 | $65,290 | $134,630 | 119,070 | $85,531 |
| 7 | Colorado | $93,050 | $64,380 | $126,670 | 27,880 | $90,294 |
| 8 | New Jersey | $88,190 | $68,150 | $113,480 | 22,990 | $81,053 |
| 9 | Minnesota | $87,510 | $63,850 | $123,720 | 21,280 | $88,734 |
| 10 | Rhode Island | $86,240 | $63,270 | $103,340 | 3,210 | $84,318 |
| 11 | Oregon | $79,150 | $60,860 | $107,990 | 11,310 | $76,576 |
| 12 | Illinois | $79,120 | $60,210 | $104,800 | 40,560 | $79,153 |
| 13 | North Carolina | $78,410 | $58,430 | $109,810 | 30,700 | $83,127 |
| 14 | Connecticut | $77,740 | $58,210 | $104,380 | 9,930 | $75,031 |
| 15 | Virginia | $76,980 | $56,930 | $105,620 | 25,610 | $76,139 |
| 16 | Maryland | $76,370 | $57,040 | $100,340 | 13,570 | $72,762 |
| 17 | Georgia | $75,850 | $51,440 | $107,260 | 27,810 | $78,770 |
| 18 | Florida | $75,450 | $52,650 | $99,600 | 60,770 | $72,959 |
| 19 | Vermont | $74,880 | $61,290 | $89,990 | 860 | $76,441 |
| 20 | Ohio | $72,790 | $52,420 | $98,070 | 27,370 | $78,459 |
| 21 | Texas | $72,520 | $52,060 | $98,320 | 63,350 | $74,719 |
| 22 | Maine | $71,980 | $54,460 | $98,820 | 2,390 | $74,168 |
| 23 | Arizona | $71,940 | $49,980 | $97,800 | 15,850 | $71,456 |
| 24 | Nevada | $71,840 | $51,320 | $95,680 | 5,780 | $71,855 |
| 25 | Kansas | $70,430 | $52,850 | $96,760 | 8,090 | $78,196 |
| 26 | Missouri | $70,140 | $48,680 | $100,710 | 14,890 | $77,232 |
| 27 | Tennessee | $69,790 | $51,820 | $96,520 | 13,040 | $75,966 |
| 28 | South Carolina | $69,440 | $51,410 | $100,020 | 11,920 | $74,070 |
| 29 | Pennsylvania | $68,760 | $49,790 | $96,670 | 31,040 | $70,471 |
| 30 | Montana | $68,080 | $53,190 | $80,730 | 1,460 | $71,932 |
| 31 | Michigan | $66,780 | $49,990 | $97,820 | 24,220 | $69,406 |
| 32 | Alaska | $66,710 | $53,560 | $82,480 | 570 | $65,173 |
| 33 | Iowa | $66,390 | $50,010 | $85,680 | 8,880 | $75,648 |
| 34 | Arkansas | $65,430 | $47,730 | $102,420 | 6,250 | $75,261 |
| 35 | Wisconsin | $64,800 | $52,450 | $89,560 | 15,600 | $68,867 |
| 36 | New Hampshire | $64,570 | $52,370 | $96,450 | 4,200 | $61,988 |
| 37 | Indiana | $63,700 | $49,110 | $86,080 | 14,400 | $68,253 |
| 38 | South Dakota | $63,490 | $52,150 | $88,360 | 1,530 | $71,670 |
| 39 | Utah | $62,630 | $46,010 | $85,450 | 14,510 | $63,350 |
| 40 | New Mexico | $61,950 | $48,770 | $78,740 | 1,610 | $67,182 |
| 41 | Oklahoma | $61,940 | $45,370 | $82,750 | 6,620 | $70,512 |
| 42 | North Dakota | $61,580 | $48,880 | $79,880 | 1,550 | $69,223 |
| 43 | Kentucky | $61,480 | $47,950 | $78,290 | 6,290 | $68,191 |
| 44 | Wyoming | $60,990 | $47,590 | $78,010 | 850 | $65,799 |
| 45 | Idaho | $60,970 | $47,370 | $84,310 | 3,780 | $63,847 |
| 46 | Nebraska | $60,000 | $47,600 | $79,110 | 3,780 | $66,590 |
| 47 | U.S. Virgin Islands | $59,990 | $37,370 | $66,580 | 90 | N/A |
| 48 | Louisiana | $59,690 | $45,760 | $82,660 | 5,360 | $67,670 |
| 49 | Alabama | $59,530 | $46,330 | $79,690 | 8,390 | $67,021 |
| 50 | Hawaii | $59,390 | $42,040 | $79,390 | 1,610 | $54,015 |
| 51 | Mississippi | $56,640 | $42,840 | $73,980 | 2,620 | $65,139 |
| 52 | West Virginia | $52,340 | $38,250 | $69,550 | 1,650 | $58,482 |
| 53 | Guam | $42,240 | $36,310 | $56,830 | 80 | N/A |
| 54 | Puerto Rico | $39,330 | $28,290 | $54,950 | 2,420 | N/A |
How the cost-of-living adjustment works
The adjusted column divides each state median by that state's BEA Regional Price Parity (RPP) and multiplies by 100. RPPs measure how much a fixed basket of goods, services and rents costs in one state relative to the national average, so the result restates local pay in national-average dollars.
For Market Research Analysts and Marketing Specialists, that changes the ranking: Massachusetts leads on raw pay at $101,810, while Delaware leads once prices are taken into account at $101,465.
Source: BEA Regional Price Parities by State, 2024 (public domain). The adjustment is NueCareer's calculation, not a BLS or BEA published statistic.
Market Research Analyst and Marketing Specialist pay by state: FAQ
Which state pays Market Research Analysts and Marketing Specialists the most?
Massachusetts reports the highest median wage for Market Research Analysts and Marketing Specialists at $101,810 a year (BLS OEWS, May 2025), followed by Delaware ($101,270) and New York ($98,580).
Which state pays Market Research Analysts and Marketing Specialists the least?
Puerto Rico reports the lowest median for Market Research Analysts and Marketing Specialists at $39,330 a year, $62,480 below the highest-paying state (BLS OEWS, May 2025).
Where do Market Research Analysts and Marketing Specialists earn the most after cost of living?
Dividing each state median by that state's BEA Regional Price Parity puts Delaware first at $101,465 in national-average dollars, from a raw median of $101,270. BEA Regional Price Parities, 2024.
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