Sales and Related

Retail Salesperson Salary (2026), outlook and how to become one

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

Median pay
$35,410
Growth to 2035
-0.3%
Openings a year
520,600
Typical entry
No formal credential

The median pay for Retail Salespersons is $35,410 a year ($17.03/hr), according to BLS OEWS, May 2025. Employment is projected to fall 0.3% through 2035, with about 520,600 openings a year (BLS EP, 2025–2035). Typical entry-level education: No formal educational credential.

  • SOC 41-2031
  • Sales and Related
  • Last updated October 15, 2026

At a glance

Retail Salesperson in four numbers

Median pay
$35,410a year, or $17.03/hr
Lowest 10% $27KTop 10% $48K

US median, all jobs: $50,980

BLS OEWS, May 2025
Projected growth
-0.3%Declining
This career
−0.3%
All jobs
+3.5%
Projected employment change, 2025–2035
ItemValue
This career−0.3%
All jobs+3.5%
BLS EP, 2025–2035
Openings a year
520,6003,998,100 jobs today
  • Jobs in 20254M
  • Projected 20354M
Employment, 2025–2035
ItemValue
Jobs in 20254M
Projected 20354M
BLS EP, 2025–2035
Typical education
No formal credentialneeded to enter
  • Less than high school19.3%
  • High school63.5%
  • Certificate2%
  • Some college1.4%
  • Associate's9.8%
  • Bachelor's4%
Highest education held by retail salespersons
SegmentValue
Less than high school19.3%
High school63.5%
Certificate2%
Some college1.4%
Associate's9.8%
Bachelor's4%
BLS EP, 2025–2035; mix: O*NET

Also advertised as: Car Salesman, Customer Assistant, Retail Salesperson, Sales Associate, Sales Clerk, Sales Consultant.

Pay

How much do retail salespersons make?

Retail Salespersons earn a median of $35,410 a year ($17.03 an hour, or about $2,950 a month); the lowest-paid 10% earn less than $27,210 and the top 10% more than $47,890 (BLS OEWS, May 2025).

The best-paying state is Washington, with a median of $39,560. See Retail salesperson salary in Washington and every other state. By city, pay is highest around San Jose ($47,420 average): salary in every city.

Annual pay, lowest-paid to highest-paid

Every retail salesperson in the US, by percentile of annual wage

Median

$35,410

Middle half earn $29,900 to $38,670

10th
$27,210
25th
$29,900
75th
$38,670
90th
$47,890

All US occupations: $50,980

Retail Salesperson annual wages
PercentileValue
10th$27,210
25th$29,900
Median$35,410
75th$38,670
90th$47,890
All US occupations$50,980

Source: BLS OEWS, May 2025

Median annual wage
$35,410
Median hourly wage
$17.03/hr
Mean annual wage
$37,310
People employed
3,897,860

Versus all US occupations

At $35,410, Retail Salespersons earn 31% below the $50,980 median across all US occupations, a difference of $15,570 a year.

Versus sales and related occupations

Inside the Sales and Related group, where the middle occupation pays $73,220, this is 52% below the group median.

Pay range

The top 10% earn $47,890 or more while the bottom 10% earn $27,210, a gap of 1.8×. That is a narrow spread, so experience and employer move pay less than in most occupations.

Rank in the bank

This median pays more than 2% of the 1,741 occupations in the NueCareer career bank.

Cost of living

Washington posts the highest raw median ($39,560), but once local prices are taken into account North Dakota leads at $40,513 in national-average dollars.

Pay by state

Which states pay retail salespersons the most?

State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.

Top 10 states by median annual wage for Retail Salespersons
StateMedianCOL-adjustedEmployed
1Washington$39,560$36,96784,850
2District of Columbia$38,500$35,0324,660
3California$38,440$34,718376,460
4Colorado$37,950$36,82676,660
5Hawaii$37,790$34,37019,180
6New York$37,720$34,951238,540
7Vermont$37,400$38,1808,250
8Alaska$37,290$36,4317,890
9Oregon$36,770$35,57448,090
10Maine$36,640$37,75418,450
See all 54 states, sortable, with cost-of-living adjustments

Job outlook

Is retail salesperson a growing career?

Projected change in jobs

Employment change over 2025–2035, against every US occupation

Retail Salespersons
−0.3%
All US occupations
+3.5%

Declining. -0.3% projected growth vs 3.5% for all occupations.

Projected employment change, 2025–2035
ItemValue
Retail Salespersons−0.3%
All US occupations+3.5%

Source: BLS EP, 2025–2035

Declining

BLS projects employment of Retail Salespersons to change -0.3% over 2025–2035, while total US employment is projected to rise 3.5%. That is 14,000 fewer jobs.

Annual openings

About 520,600 openings are projected each year, 13.0% of the 3,998,100 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.

Overall employment of retail sales workers is projected to decline 0 percent from 2025 to 2035.

Despite declining employment, about 550,600 openings for retail sales workers are projected each year, on average, over the decade.

All of those openings are expected to result from the need to replace workers who transfer to other occupations or exit the labor force, such as to retire.

The increase in online sales is expected to continue over the projections decade, limiting growth in the number of physical retail stores and reducing demand for retail sales workers.

AI exposure: very high

BLS places this occupation in its very high relative AI exposure category, among the occupations most exposed to current AI.

Will AI replace retail salespersons? →

Getting in

How to become a retail salesperson

Retail sales workers typically do not need formal education to enter the occupation. However, some employers prefer to hire candidates who have a high school diploma or the equivalent. Most retail sales workers learn on the job.

  1. 1

    Typical entry-level education

    No formal educational credential

  2. 2

    Work experience in a related occupation

    None

  3. 3

    Typical on-the-job training

    Short-term on-the-job training

  4. 4

    Preparation needed (O*NET job zone)

    Some preparation

BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.

What education people in the job have

O*NET incumbent survey: the highest level of education reported by people already working as retail salespersons.

  • High School Diploma or the equivalent (such as a GED)63.5%
  • Less than a High School Diploma19.3%
  • Associate's Degree or other 2-year degree9.8%
  • Bachelor's Degree4%
  • Post-Secondary Certificate2%
Highest education held by retail salespersons
ItemValue
High School Diploma or the equivalent (such as a GED)63.5%
Less than a High School Diploma19.3%
Associate's Degree or other 2-year degree9.8%
Bachelor's Degree4%
Post-Secondary Certificate2%

Source: O*NET 31.0 Database

Full BLS Occupational Outlook Handbook entry

The work

What does a retail salesperson do?

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

Retail sales workers sell merchandise, such as furniture, motor vehicles, appliances, or apparel, to customers. They also sell spare and replacement parts and equipment.

Day-to-day tasks

  1. Greet customers and ascertain what each customer wants or needs.
  2. Describe merchandise and explain use, operation, and care of merchandise to customers.
  3. Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
  4. Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  5. Answer questions regarding the store and its merchandise.
  6. Ticket, arrange, and display merchandise to promote sales.
  7. Place special orders or call other stores to find desired items.
  8. Watch for and recognize security risks and thefts and know how to prevent or handle these situations.

O*NET core tasks, ordered by reported importance.

Working conditions and hours

Fatal injury rate: 2.4 per 100,000 workers (0.7x the 3.3 average)

BLS Census of Fatal Occupational Injuries, 2024: 53 deaths that year.

Most dangerous jobs →

Many sales workers are employed full time. Schedules may vary to include evenings and weekends. Workers sometimes pick up additional shifts or part-time employment, particularly during holidays and other peak sales periods.

Where the work happens

  • Indoors, climate-controlled

    NeverEvery day
  • Outdoors in all weather

    NeverEvery day

Physical demands

  • Sitting

    NeverAlmost all the time
  • Standing

    NeverAlmost all the time

    On their feet more than half the working day.

  • Bending or twisting

    NeverAlmost all the time

Working with people

  • Contact with other people

    NoneConstant

    Constant contact with other people.

  • Face-to-face discussions

    NeverEvery day

    Face-to-face discussions every day.

  • Dealing with the public

    Not importantExtremely important

    Dealing with customers or the public is very important.

Pressure and stakes

  • Strict deadlines

    NeverEvery day
  • Conflict situations

    NeverEvery day
  • Cost of a mistake

    Not seriousExtremely serious

Autonomy

  • Freedom to decide

    NoneA lot

Schedules: BLS Occupational Outlook Handbook, 2025–2035 edition. Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.

Where retail salespersons work

Share of jobs by employer type

  • Automotive parts, accessories, and tire retailers46%
  • Automobile dealers22%
  • Wholesale trade19%
  • Repair and maintenance4%
  • Other motor vehicle dealers4%
Largest employers of Retail Salespersons
ItemValue
Automotive parts, accessories, and tire retailers46%
Automobile dealers22%
Wholesale trade19%
Repair and maintenance4%
Other motor vehicle dealers4%

Source: BLS Occupational Outlook Handbook, 2025–2035 edition

Core skills

O*NET importance, 1 to 5

  • Active Listening3.8
  • Speaking3.8
  • Critical Thinking3.1
  • Reading Comprehension3.0
  • Writing3.0
  • Active Learning3.0
  • Monitoring3.0
  • Mathematics2.6
Core skills for Retail Salespersons
ItemValue
Active Listening3.8
Speaking3.8
Critical Thinking3.1
Reading Comprehension3.0
Writing3.0
Active Learning3.0
Monitoring3.0
Mathematics2.6

Source: O*NET 31.0 Database

Transferable skills

O*NET importance, 1 to 5

  • Persuasion3.9
  • Service Orientation3.8
  • Social Perceptiveness3.5
  • Negotiation3.5
  • Coordination3.0
  • Time Management3.0
  • Instructing2.9
  • Judgment and Decision Making2.9
Transferable skills for Retail Salespersons
ItemValue
Persuasion3.9
Service Orientation3.8
Social Perceptiveness3.5
Negotiation3.5
Coordination3.0
Time Management3.0
Instructing2.9
Judgment and Decision Making2.9

Source: O*NET 31.0 Database

Tools and software

  • Accounting software · in demand
  • Computer aided design CAD software · in demand
  • Customer relationship management CRM software · in demand
  • Data base user interface and query software · in demand
  • Desktop publishing software · in demand
  • Development environment software · in demand
  • Document management software · in demand
  • Electronic mail software · in demand
  • Enterprise resource planning ERP software · in demand
  • Graphics or photo imaging software · in demand
  • Internet browser software · in demand
  • Office suite software · in demand

“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.

The workforce

Who works as a retail salesperson?

Women make up 47.0% of retail salespersons, close to their 47.1% share of all employed people.

22.4% are 55 or older, close to the 23.2% across all jobs.

The median worker is 35.8 years old (all workers: 42.1).

Women
47.0%All workers 47.1% · BLS CPS, 2025
Median age
35.8All workers 42.1 · BLS CPS, 2025
Aged 55+
22.4%All workers 23.2% · BLS CPS, 2025
Employed (CPS)
2,661,000BLS CPS, 2025
Share of retail salespersons by sex, race, ethnicity and age, against all employed people
GroupShare of retail salespersonsAll employed people
Women
47.0%
47.1%
White
76.5%
75.7%
Black or African American
13.0%
12.7%
Asian
6.0%
7.5%
Hispanic or Latino (any race)
20.4%
20.0%
Aged 55 and over
22.4%
23.2%
Aged 16 to 24
27.9%
12.2%

Current Population Survey annual averages, 2025 (BLS tables 11 and 11b). Race groups can overlap with Hispanic or Latino ethnicity, so they do not sum to 100%.

Personality fit

What personality type suits a retail salesperson?

Interest profile

O*NET Occupational Interests (RIASEC), scored 1 to 7

Retail Salesperson · Realistic: 3Retail Salesperson · Investigative: 1Retail Salesperson · Artistic: 2Retail Salesperson · Social: 3Retail Salesperson · Enterprising: 6Retail Salesperson · Conventional: 5
Retail Salesperson interest profile
AxisRetail Salesperson
Realistic3
Investigative1
Artistic2
Social3
Enterprising6
Conventional5

Source: O*NET 31.0 Database

What the work is built around

Day to day this is work built around leading, persuading, selling and making decisions, combined with organising, following procedures and working precisely with data.

  • Enterprising6.1
  • Conventional5.2
  • Realistic3.2
  • Social3.0
  • Artistic2.0
  • Investigative1.0

Closest MBTI types

NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.

Questions

Retail Salesperson: frequently asked questions

How much do retail salespersons make?

Retail Salespersons earn a median of $35,410 a year (BLS OEWS, May 2025), 31% below the $50,980 median for all US occupations. That works out at $17.03/hr. The middle half earn between $29,900 and $38,670. The top 10% earn $47,890 or more.

How much do retail salespersons make an hour?

The median hourly wage for retail salespersons is $17.03 (BLS OEWS, May 2025). On a full-year basis the $35,410 annual median works out to about $2,950 a month before tax.

What is the starting salary for a retail salesperson?

BLS does not publish a starting salary. The nearest measure is the low end of the pay range: the lowest-paid 10% of retail salespersons earn less than $27,210 a year and the bottom quarter less than $29,900 (BLS OEWS, May 2025). New workers often start near that end, but where a particular job starts depends on the employer, the state and the credentials you bring, so read these as the bottom of the range rather than a guaranteed entry wage.

Which states pay retail salespersons the most?

The highest state medians for Retail Salespersons are Washington ($39,560), District of Columbia ($38,500), California ($38,440) (BLS OEWS, May 2025). Adjusted for local prices using BEA Regional Price Parities, North Dakota moves to the top at $40,513.

What kind of retail salesperson earns the most?

BLS does not split retail salespersons' pay by specialty or employer, but its range shows how far the top end runs: the highest-paid 10% earn more than $47,890, against a median of $35,410 (BLS OEWS, May 2025). Location moves pay the most in the published data: the best-paying states are Washington ($39,560), District of Columbia ($38,500), California ($38,440). BLS also counts 3 specialty careers inside this occupation (budtender, cheesemonger, personal stylist), which share its federal pay figures.

Do you need a degree to become a retail salesperson?

No. BLS lists no formal educational credential as the typical entry requirement for Retail Salespersons, and O*NET rates the preparation needed as some preparation. BLS also lists short-term on-the-job training as typical on-the-job training. In O*NET's survey of people already doing the job, 63.5% hold high school diploma or the equivalent (such as a ged).

How long does it take to become a retail salesperson?

BLS does not publish a fixed length; it depends on the route. What it does publish: the typical way in for retail salespersons is no formal educational credential. Once hired, BLS lists short-term on-the-job training as typical. O*NET classes the work as needing some preparation.

Is retail salesperson a growing career?

No. BLS projects employment to fall 0.3% over 2025–2035, a loss of 14,000 jobs (BLS EP, 2025–2035). BLS still projects about 520,600 openings a year, mostly from workers retiring or moving to other work.

What does a retail salesperson do?

Retail sales workers sell merchandise, such as furniture, motor vehicles, appliances, or apparel, to customers. A core O*NET task: greet customers and ascertain what each customer wants or needs. Employers most often ask for Accounting software, Computer aided design CAD software, Customer relationship management CRM software.

Do retail salespersons work 40 hours a week?

Most work fewer than 40. In O*NET's survey of people in the job, 38% of retail salespersons usually work more than 40 hours a week, 9% work exactly 40 and 53% work fewer. 86% say their schedule is regular and 15% irregular. Source: O*NET 31.0 Database, Work Context.

What personality type suits a retail salesperson?

O*NET scores Retail Salespersons highest on the Enterprising, Conventional and Realistic interest areas, so the work mixes leading, persuading, selling and making decisions with organising, following procedures and working precisely with data. On NueCareer's MBTI-to-interest mapping the closest types are ESTJ, ESFJ. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.

What percentage of retail salespersons are women?

Women make up 47.0% of retail salespersons, close to their 47.1% share of all employed people. 22.4% are 55 or older, close to the 23.2% across all jobs. The median worker is 35.8 years old (all workers: 42.1). Source: BLS Current Population Survey, 2025 annual averages.