The median pay for Retail Salespersons is $35,410 a year ($17.03/hr), according to BLS OEWS, May 2025. Employment is projected to fall 0.3% through 2035, with about 520,600 openings a year (BLS EP, 2025–2035). Typical entry-level education: No formal educational credential.
- SOC 41-2031
- Sales and Related
- Last updated October 15, 2026
At a glance
Retail Salesperson in four numbers
- Median pay
- $35,410a year, or $17.03/hrBLS OEWS, May 2025Lowest 10% $27KTop 10% $48K
US median, all jobs: $50,980
- Projected growth
- -0.3%DecliningBLS EP, 2025–2035This career−0.3%All jobs+3.5%
Projected employment change, 2025–2035 Item Value This career −0.3% All jobs +3.5% - Openings a year
- 520,6003,998,100 jobs todayBLS EP, 2025–2035
- Jobs in 20254M
- Projected 20354M
Employment, 2025–2035 Item Value Jobs in 2025 4M Projected 2035 4M - Typical education
- No formal credentialneeded to enterBLS EP, 2025–2035; mix: O*NET
- Less than high school19.3%
- High school63.5%
- Certificate2%
- Some college1.4%
- Associate's9.8%
- Bachelor's4%
Highest education held by retail salespersons Segment Value Less than high school 19.3% High school 63.5% Certificate 2% Some college 1.4% Associate's 9.8% Bachelor's 4%
Also advertised as: Car Salesman, Customer Assistant, Retail Salesperson, Sales Associate, Sales Clerk, Sales Consultant.
Pay
How much do retail salespersons make?
Retail Salespersons earn a median of $35,410 a year ($17.03 an hour, or about $2,950 a month); the lowest-paid 10% earn less than $27,210 and the top 10% more than $47,890 (BLS OEWS, May 2025).
The best-paying state is Washington, with a median of $39,560. See Retail salesperson salary in Washington and every other state. By city, pay is highest around San Jose ($47,420 average): salary in every city.
Every retail salesperson in the US, by percentile of annual wage
Median
$35,410
Middle half earn $29,900 to $38,670
- 10th
- $27,210
- 25th
- $29,900
- 75th
- $38,670
- 90th
- $47,890
All US occupations: $50,980
| Percentile | Value |
|---|---|
| 10th | $27,210 |
| 25th | $29,900 |
| Median | $35,410 |
| 75th | $38,670 |
| 90th | $47,890 |
| All US occupations | $50,980 |
Source: BLS OEWS, May 2025
- Median annual wage
- $35,410
- Median hourly wage
- $17.03/hr
- Mean annual wage
- $37,310
- People employed
- 3,897,860
Versus all US occupations
At $35,410, Retail Salespersons earn 31% below the $50,980 median across all US occupations, a difference of $15,570 a year.
Versus sales and related occupations
Inside the Sales and Related group, where the middle occupation pays $73,220, this is 52% below the group median.
Pay range
The top 10% earn $47,890 or more while the bottom 10% earn $27,210, a gap of 1.8×. That is a narrow spread, so experience and employer move pay less than in most occupations.
Rank in the bank
This median pays more than 2% of the 1,741 occupations in the NueCareer career bank.
Cost of living
Washington posts the highest raw median ($39,560), but once local prices are taken into account North Dakota leads at $40,513 in national-average dollars.
Pay by state
Which states pay retail salespersons the most?
State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.
| State | Median | COL-adjusted | Employed |
|---|---|---|---|
| 1Washington | $39,560 | $36,967 | 84,850 |
| 2District of Columbia | $38,500 | $35,032 | 4,660 |
| 3California | $38,440 | $34,718 | 376,460 |
| 4Colorado | $37,950 | $36,826 | 76,660 |
| 5Hawaii | $37,790 | $34,370 | 19,180 |
| 6New York | $37,720 | $34,951 | 238,540 |
| 7Vermont | $37,400 | $38,180 | 8,250 |
| 8Alaska | $37,290 | $36,431 | 7,890 |
| 9Oregon | $36,770 | $35,574 | 48,090 |
| 10Maine | $36,640 | $37,754 | 18,450 |
Job outlook
Is retail salesperson a growing career?
Employment change over 2025–2035, against every US occupation
Declining. -0.3% projected growth vs 3.5% for all occupations.
| Item | Value |
|---|---|
| Retail Salespersons | −0.3% |
| All US occupations | +3.5% |
Source: BLS EP, 2025–2035
Declining
BLS projects employment of Retail Salespersons to change -0.3% over 2025–2035, while total US employment is projected to rise 3.5%. That is 14,000 fewer jobs.
Annual openings
About 520,600 openings are projected each year, 13.0% of the 3,998,100 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.
Overall employment of retail sales workers is projected to decline 0 percent from 2025 to 2035.
Despite declining employment, about 550,600 openings for retail sales workers are projected each year, on average, over the decade.
All of those openings are expected to result from the need to replace workers who transfer to other occupations or exit the labor force, such as to retire.
The increase in online sales is expected to continue over the projections decade, limiting growth in the number of physical retail stores and reducing demand for retail sales workers.
AI exposure: very high
BLS places this occupation in its very high relative AI exposure category, among the occupations most exposed to current AI.
Getting in
How to become a retail salesperson
Retail sales workers typically do not need formal education to enter the occupation. However, some employers prefer to hire candidates who have a high school diploma or the equivalent. Most retail sales workers learn on the job.
- 1
Typical entry-level education
No formal educational credential
- 2
Work experience in a related occupation
None
- 3
Typical on-the-job training
Short-term on-the-job training
- 4
Preparation needed (O*NET job zone)
Some preparation
BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.
What education people in the job have
O*NET incumbent survey: the highest level of education reported by people already working as retail salespersons.
- High School Diploma or the equivalent (such as a GED)63.5%
- Less than a High School Diploma19.3%
- Associate's Degree or other 2-year degree9.8%
- Bachelor's Degree4%
- Post-Secondary Certificate2%
| Item | Value |
|---|---|
| High School Diploma or the equivalent (such as a GED) | 63.5% |
| Less than a High School Diploma | 19.3% |
| Associate's Degree or other 2-year degree | 9.8% |
| Bachelor's Degree | 4% |
| Post-Secondary Certificate | 2% |
Source: O*NET 31.0 Database
The work
What does a retail salesperson do?
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Retail sales workers sell merchandise, such as furniture, motor vehicles, appliances, or apparel, to customers. They also sell spare and replacement parts and equipment.
Day-to-day tasks
- Greet customers and ascertain what each customer wants or needs.
- Describe merchandise and explain use, operation, and care of merchandise to customers.
- Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
- Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
- Answer questions regarding the store and its merchandise.
- Ticket, arrange, and display merchandise to promote sales.
- Place special orders or call other stores to find desired items.
- Watch for and recognize security risks and thefts and know how to prevent or handle these situations.
O*NET core tasks, ordered by reported importance.
Working conditions and hours
Fatal injury rate: 2.4 per 100,000 workers (0.7x the 3.3 average)
BLS Census of Fatal Occupational Injuries, 2024: 53 deaths that year.
Many sales workers are employed full time. Schedules may vary to include evenings and weekends. Workers sometimes pick up additional shifts or part-time employment, particularly during holidays and other peak sales periods.
Where the work happens
Indoors, climate-controlled
NeverEvery dayOutdoors in all weather
NeverEvery day
Physical demands
Sitting
NeverAlmost all the timeStanding
NeverAlmost all the timeOn their feet more than half the working day.
Bending or twisting
NeverAlmost all the time
Working with people
Contact with other people
NoneConstantConstant contact with other people.
Face-to-face discussions
NeverEvery dayFace-to-face discussions every day.
Dealing with the public
Not importantExtremely importantDealing with customers or the public is very important.
Pressure and stakes
Strict deadlines
NeverEvery dayConflict situations
NeverEvery dayCost of a mistake
Not seriousExtremely serious
Autonomy
Freedom to decide
NoneA lot
Schedules: BLS Occupational Outlook Handbook, 2025–2035 edition. Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.
Where retail salespersons work
Share of jobs by employer type
- Automotive parts, accessories, and tire retailers46%
- Automobile dealers22%
- Wholesale trade19%
- Repair and maintenance4%
- Other motor vehicle dealers4%
| Item | Value |
|---|---|
| Automotive parts, accessories, and tire retailers | 46% |
| Automobile dealers | 22% |
| Wholesale trade | 19% |
| Repair and maintenance | 4% |
| Other motor vehicle dealers | 4% |
Source: BLS Occupational Outlook Handbook, 2025–2035 edition
Core skills
O*NET importance, 1 to 5
- Active Listening3.8
- Speaking3.8
- Critical Thinking3.1
- Reading Comprehension3.0
- Writing3.0
- Active Learning3.0
- Monitoring3.0
- Mathematics2.6
| Item | Value |
|---|---|
| Active Listening | 3.8 |
| Speaking | 3.8 |
| Critical Thinking | 3.1 |
| Reading Comprehension | 3.0 |
| Writing | 3.0 |
| Active Learning | 3.0 |
| Monitoring | 3.0 |
| Mathematics | 2.6 |
Source: O*NET 31.0 Database
Transferable skills
O*NET importance, 1 to 5
- Persuasion3.9
- Service Orientation3.8
- Social Perceptiveness3.5
- Negotiation3.5
- Coordination3.0
- Time Management3.0
- Instructing2.9
- Judgment and Decision Making2.9
| Item | Value |
|---|---|
| Persuasion | 3.9 |
| Service Orientation | 3.8 |
| Social Perceptiveness | 3.5 |
| Negotiation | 3.5 |
| Coordination | 3.0 |
| Time Management | 3.0 |
| Instructing | 2.9 |
| Judgment and Decision Making | 2.9 |
Source: O*NET 31.0 Database
Tools and software
- Accounting software · in demand
- Computer aided design CAD software · in demand
- Customer relationship management CRM software · in demand
- Data base user interface and query software · in demand
- Desktop publishing software · in demand
- Development environment software · in demand
- Document management software · in demand
- Electronic mail software · in demand
- Enterprise resource planning ERP software · in demand
- Graphics or photo imaging software · in demand
- Internet browser software · in demand
- Office suite software · in demand
“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.
The workforce
Who works as a retail salesperson?
Women make up 47.0% of retail salespersons, close to their 47.1% share of all employed people.
22.4% are 55 or older, close to the 23.2% across all jobs.
The median worker is 35.8 years old (all workers: 42.1).
- Women
- 47.0%All workers 47.1% · BLS CPS, 2025
- Median age
- 35.8All workers 42.1 · BLS CPS, 2025
- Aged 55+
- 22.4%All workers 23.2% · BLS CPS, 2025
- Employed (CPS)
- 2,661,000BLS CPS, 2025
| Group | Share of retail salespersons | All employed people |
|---|---|---|
| Women | 47.0% | 47.1% |
| White | 76.5% | 75.7% |
| Black or African American | 13.0% | 12.7% |
| Asian | 6.0% | 7.5% |
| Hispanic or Latino (any race) | 20.4% | 20.0% |
| Aged 55 and over | 22.4% | 23.2% |
| Aged 16 to 24 | 27.9% | 12.2% |
Current Population Survey annual averages, 2025 (BLS tables 11 and 11b). Race groups can overlap with Hispanic or Latino ethnicity, so they do not sum to 100%.
Personality fit
What personality type suits a retail salesperson?
O*NET Occupational Interests (RIASEC), scored 1 to 7
| Axis | Retail Salesperson |
|---|---|
| Realistic | 3 |
| Investigative | 1 |
| Artistic | 2 |
| Social | 3 |
| Enterprising | 6 |
| Conventional | 5 |
Source: O*NET 31.0 Database
What the work is built around
Day to day this is work built around leading, persuading, selling and making decisions, combined with organising, following procedures and working precisely with data.
- Enterprising6.1
- Conventional5.2
- Realistic3.2
- Social3.0
- Artistic2.0
- Investigative1.0
Closest MBTI types
NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.
Questions
Retail Salesperson: frequently asked questions
How much do retail salespersons make?
Retail Salespersons earn a median of $35,410 a year (BLS OEWS, May 2025), 31% below the $50,980 median for all US occupations. That works out at $17.03/hr. The middle half earn between $29,900 and $38,670. The top 10% earn $47,890 or more.
How much do retail salespersons make an hour?
The median hourly wage for retail salespersons is $17.03 (BLS OEWS, May 2025). On a full-year basis the $35,410 annual median works out to about $2,950 a month before tax.
What is the starting salary for a retail salesperson?
BLS does not publish a starting salary. The nearest measure is the low end of the pay range: the lowest-paid 10% of retail salespersons earn less than $27,210 a year and the bottom quarter less than $29,900 (BLS OEWS, May 2025). New workers often start near that end, but where a particular job starts depends on the employer, the state and the credentials you bring, so read these as the bottom of the range rather than a guaranteed entry wage.
Which states pay retail salespersons the most?
The highest state medians for Retail Salespersons are Washington ($39,560), District of Columbia ($38,500), California ($38,440) (BLS OEWS, May 2025). Adjusted for local prices using BEA Regional Price Parities, North Dakota moves to the top at $40,513.
What kind of retail salesperson earns the most?
BLS does not split retail salespersons' pay by specialty or employer, but its range shows how far the top end runs: the highest-paid 10% earn more than $47,890, against a median of $35,410 (BLS OEWS, May 2025). Location moves pay the most in the published data: the best-paying states are Washington ($39,560), District of Columbia ($38,500), California ($38,440). BLS also counts 3 specialty careers inside this occupation (budtender, cheesemonger, personal stylist), which share its federal pay figures.
Do you need a degree to become a retail salesperson?
No. BLS lists no formal educational credential as the typical entry requirement for Retail Salespersons, and O*NET rates the preparation needed as some preparation. BLS also lists short-term on-the-job training as typical on-the-job training. In O*NET's survey of people already doing the job, 63.5% hold high school diploma or the equivalent (such as a ged).
How long does it take to become a retail salesperson?
BLS does not publish a fixed length; it depends on the route. What it does publish: the typical way in for retail salespersons is no formal educational credential. Once hired, BLS lists short-term on-the-job training as typical. O*NET classes the work as needing some preparation.
Is retail salesperson a growing career?
No. BLS projects employment to fall 0.3% over 2025–2035, a loss of 14,000 jobs (BLS EP, 2025–2035). BLS still projects about 520,600 openings a year, mostly from workers retiring or moving to other work.
What does a retail salesperson do?
Retail sales workers sell merchandise, such as furniture, motor vehicles, appliances, or apparel, to customers. A core O*NET task: greet customers and ascertain what each customer wants or needs. Employers most often ask for Accounting software, Computer aided design CAD software, Customer relationship management CRM software.
Do retail salespersons work 40 hours a week?
Most work fewer than 40. In O*NET's survey of people in the job, 38% of retail salespersons usually work more than 40 hours a week, 9% work exactly 40 and 53% work fewer. 86% say their schedule is regular and 15% irregular. Source: O*NET 31.0 Database, Work Context.
What personality type suits a retail salesperson?
O*NET scores Retail Salespersons highest on the Enterprising, Conventional and Realistic interest areas, so the work mixes leading, persuading, selling and making decisions with organising, following procedures and working precisely with data. On NueCareer's MBTI-to-interest mapping the closest types are ESTJ, ESFJ. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.
What percentage of retail salespersons are women?
Women make up 47.0% of retail salespersons, close to their 47.1% share of all employed people. 22.4% are 55 or older, close to the 23.2% across all jobs. The median worker is 35.8 years old (all workers: 42.1). Source: BLS Current Population Survey, 2025 annual averages.






