Helps individual clients dress well by assessing their wardrobe, shopping for them, and building outfits that suit their body, budget, and lifestyle. BLS does not publish separate figures for retail salespersons; it counts them within retail salesperson (SOC 41-2031), whose median pay is $35,410 a year (BLS OEWS, May 2025). Typical entry-level education: No formal educational credential.
- SOC 41-2031
- Sales and Related
- Last updated October 9, 2026
At a glance
Personal Stylist in four numbers
- Median pay
- $35,410a year, or $17.03/hrBLS OEWS, May 2025Lowest 10% $27KTop 10% $48K
US median, all jobs: $50,980
- Projected growth
- -0.3%DecliningBLS EP, 2025–2035This career−0.3%All jobs+3.5%
Projected employment change, 2025–2035 Item Value This career −0.3% All jobs +3.5% - Openings a year
- 520,6003,998,100 jobs todayBLS EP, 2025–2035
- Jobs in 20254M
- Projected 20354M
Employment, 2025–2035 Item Value Jobs in 2025 4M Projected 2035 4M - Typical education
- No formal credentialneeded to enterBLS EP, 2025–2035; mix: O*NET
- Less than high school19.3%
- High school63.5%
- Certificate2%
- Some college1.4%
- Associate's9.8%
- Bachelor's4%
Highest education held by retail salespersons Segment Value Less than high school 19.3% High school 63.5% Certificate 2% Some college 1.4% Associate's 9.8% Bachelor's 4%
Also advertised as: Personal Shopper, Image Consultant, Wardrobe Consultant, Online Stylist, Style Advisor.
Pay
How much do Retail Salespersons make?
Every personal stylist in the US, by percentile of annual wage
Median
$35,410
Middle half earn $29,900 to $38,670
- 10th
- $27,210
- 25th
- $29,900
- 75th
- $38,670
- 90th
- $47,890
All US occupations: $50,980
| Percentile | Value |
|---|---|
| 10th | $27,210 |
| 25th | $29,900 |
| Median | $35,410 |
| 75th | $38,670 |
| 90th | $47,890 |
| All US occupations | $50,980 |
Source: BLS OEWS, May 2025
- Median annual wage
- $35,410
- Median hourly wage
- $17.03/hr
- Mean annual wage
- $37,310
- People employed
- 3,897,860
Versus all US occupations
At $35,410, Retail Salespersons earn 31% below the $50,980 median across all US occupations, a difference of $15,570 a year.
Versus sales and related occupations
Inside the Sales and Related group, where the middle occupation pays $73,220, this is 52% below the group median.
Pay range
The top 10% earn $47,890 or more while the bottom 10% earn $27,210, a gap of 1.8×. That is a narrow spread, so experience and employer move pay less than in most occupations.
Rank in the bank
This median pays more than 2% of the 1,741 occupations in the NueCareer career bank.
Cost of living
Washington posts the highest raw median ($39,560), but once local prices are taken into account North Dakota leads at $40,513 in national-average dollars.
Pay by state
Which states pay Retail Salespersons the most?
State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.
| State | Median | COL-adjusted | Employed |
|---|---|---|---|
| 1Washington | $39,560 | $36,967 | 84,850 |
| 2District of Columbia | $38,500 | $35,032 | 4,660 |
| 3California | $38,440 | $34,718 | 376,460 |
| 4Colorado | $37,950 | $36,826 | 76,660 |
| 5Hawaii | $37,790 | $34,370 | 19,180 |
| 6New York | $37,720 | $34,951 | 238,540 |
| 7Vermont | $37,400 | $38,180 | 8,250 |
| 8Alaska | $37,290 | $36,431 | 7,890 |
| 9Oregon | $36,770 | $35,574 | 48,090 |
| 10Maine | $36,640 | $37,754 | 18,450 |
Job outlook
Is Personal Stylist a growing career?
Employment change over 2025–2035, against every US occupation
Declining. -0.3% projected growth vs 3.5% for all occupations.
| Item | Value |
|---|---|
| Retail Salespersons | −0.3% |
| All US occupations | +3.5% |
Source: BLS EP, 2025–2035
Declining
BLS projects employment of Retail Salespersons to change -0.3% over 2025–2035, while total US employment is projected to rise 3.5%. That is 14,000 fewer jobs.
Annual openings
About 520,600 openings are projected each year, 13.0% of the 3,998,100 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.
Getting in
How to become a Personal Stylist
No degree is required. Many personal stylists start in retail sales, building a client book at a department store or boutique. Courses in fashion styling or merchandising, such as those at the Fashion Institute of Technology, help, and the Association of Image Consultants International (AICI) offers certification levels for image consultants who meet education and experience requirements.
Independent stylists usually build their business slowly through referrals, social media, and before-and-after portfolios, often keeping a retail or online styling job while they grow their own clients.
- 1
Typical entry-level education
No formal educational credential
- 2
Work experience in a related occupation
None
- 3
Typical on-the-job training
Short-term on-the-job training
- 4
Preparation needed (O*NET job zone)
Little or no preparation
BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.
What education people in the job have
O*NET incumbent survey: the highest level of education reported by people already working as retail salespersons.
- High School Diploma or the equivalent (such as a GED)63.5%
- Less than a High School Diploma19.3%
- Associate's Degree or other 2-year degree9.8%
- Bachelor's Degree4%
- Post-Secondary Certificate2%
| Item | Value |
|---|---|
| High School Diploma or the equivalent (such as a GED) | 63.5% |
| Less than a High School Diploma | 19.3% |
| Associate's Degree or other 2-year degree | 9.8% |
| Bachelor's Degree | 4% |
| Post-Secondary Certificate | 2% |
Source: O*NET 31.0 Database
The work
What does a Personal Stylist do?
A personal stylist works one on one with everyday clients. They start with a consultation about the client's lifestyle, job, budget, and goals, then often edit the client's closet, deciding what to keep, tailor, or donate. Next they shop with or for the client, choosing pieces that work together and suit the client's shape and coloring.
Some personal stylists work for department stores and boutiques as personal shoppers, earning commission on what clients buy. Others work for online styling services, choosing items for subscribers based on their profiles. Independent stylists and image consultants run their own businesses, offering wardrobe audits, event styling, and image coaching for professionals.
Day-to-day tasks
- Interview clients about their lifestyle, budget, and style goals
- Edit client wardrobes and recommend what to keep or replace
- Shop for and with clients to build outfits
- Recommend fit and tailoring adjustments
- Maintain a client book and follow up with new arrivals
- Style clients for events, interviews, and photo sessions
- Market services and grow a referral-based client base
Typical tasks, researched by NueCareer from the sources below.
Working conditions and hours
Personal stylists work in stores, clients' homes, and shopping districts, and online stylists often work remotely. Schedules follow clients, so evenings and weekends are common. Independent stylists manage their own marketing and bookings, and income depends on repeat clients and commissions.
Where the work happens
Indoors, climate-controlled
NeverEvery dayOutdoors in all weather
NeverEvery day
Physical demands
Sitting
NeverAlmost all the timeStanding
NeverAlmost all the timeOn their feet more than half the working day.
Bending or twisting
NeverAlmost all the time
Working with people
Contact with other people
NoneConstantConstant contact with other people.
Face-to-face discussions
NeverEvery dayFace-to-face discussions every day.
Dealing with the public
Not importantExtremely importantDealing with customers or the public is very important.
Pressure and stakes
Strict deadlines
NeverEvery dayConflict situations
NeverEvery dayCost of a mistake
Not seriousExtremely serious
Autonomy
Freedom to decide
NoneA lot
Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.
Core skills
O*NET importance, 1 to 5
- Active Listening3.8
- Speaking3.8
- Critical Thinking3.1
- Reading Comprehension3.0
- Writing3.0
- Active Learning3.0
- Monitoring3.0
- Mathematics2.6
| Item | Value |
|---|---|
| Active Listening | 3.8 |
| Speaking | 3.8 |
| Critical Thinking | 3.1 |
| Reading Comprehension | 3.0 |
| Writing | 3.0 |
| Active Learning | 3.0 |
| Monitoring | 3.0 |
| Mathematics | 2.6 |
Source: O*NET 31.0 Database
Transferable skills
O*NET importance, 1 to 5
- Persuasion3.9
- Service Orientation3.8
- Social Perceptiveness3.5
- Negotiation3.5
- Coordination3.0
- Time Management3.0
- Instructing2.9
- Judgment and Decision Making2.9
| Item | Value |
|---|---|
| Persuasion | 3.9 |
| Service Orientation | 3.8 |
| Social Perceptiveness | 3.5 |
| Negotiation | 3.5 |
| Coordination | 3.0 |
| Time Management | 3.0 |
| Instructing | 2.9 |
| Judgment and Decision Making | 2.9 |
Source: O*NET 31.0 Database
Tools and software
- Accounting software · in demand
- Computer aided design CAD software · in demand
- Customer relationship management CRM software · in demand
- Data base user interface and query software · in demand
- Desktop publishing software · in demand
- Development environment software · in demand
- Document management software · in demand
- Electronic mail software · in demand
- Enterprise resource planning ERP software · in demand
- Graphics or photo imaging software · in demand
- Internet browser software · in demand
- Office suite software · in demand
“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.
Personality fit
What personality type suits a Personal Stylist?
NueCareer estimate (Holland code SEA) built on O*NET's Retail Salesperson profile, scored 1 to 7
| Axis | Personal Stylist |
|---|---|
| Realistic | 3 |
| Investigative | 1 |
| Artistic | 3 |
| Social | 4 |
| Enterprising | 6 |
| Conventional | 5 |
Source: O*NET 31.0 Database
What the work is built around
Day to day this is work built around leading, persuading, selling and making decisions, combined with organising, following procedures and working precisely with data.
- Enterprising6.1
- Conventional5.0
- Social3.9
- Realistic3.2
- Artistic2.9
- Investigative1.0
Closest MBTI types
NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.
Explore further
Careers related to Personal Stylist
O*NET related occupations
- Sales and Related
- Sales and Related
- Sales and Related
Door-to-Door Sales Worker, News and Street Vendor, and Related Worker
$41,380median a year
Most earn $32K to $51K
−10.4%No formal credential - Transportation and Material Moving
- Sales and Related
Demonstrator and Product Promoter
$39,320median a year
Most earn $31K to $64K
+0.2%No formal credential - Sales and Related
First-Line Supervisor of Retail Sales Workers
$48,520median a year
Most earn $33K to $77K
−3.7%High school
More sales and related careers
Median annual pay, with retail salespersons highlighted
- Sales Engineer$124,900
- Sales Representative, Wholesale and Manufacturing, Technical and Scientific Product$104,920
- Real Estate Broker$73,220
- Sales Representative, Wholesale and Manufacturing, Except Technical and Scientific Products$72,080
- Insurance Sales Agent$62,280
- Real Estate Agent$52,830
- Travel Agent$50,160
- Personal Stylist$35,410
- Cashier$32,880
| Item | Value |
|---|---|
| Sales Engineer | $124,900 |
| Sales Representative, Wholesale and Manufacturing, Technical and Scientific Product | $104,920 |
| Real Estate Broker | $73,220 |
| Sales Representative, Wholesale and Manufacturing, Except Technical and Scientific Products | $72,080 |
| Insurance Sales Agent | $62,280 |
| Real Estate Agent | $52,830 |
| Travel Agent | $50,160 |
| Personal Stylist | $35,410 |
| Cashier | $32,880 |
Source: BLS OEWS, May 2025
Lists Personal Stylist appears on
Questions
Personal Stylist: frequently asked questions
How much do Retail Salespersons make?
BLS does not publish a separate wage for retail salespersons. It counts them within retail salesperson, whose median pay is $35,410 a year (BLS OEWS, May 2025). The middle half of that occupation earn between $29,900 and $38,670, and the top 10% earn $47,890 or more.
Do you need a degree to become a Personal Stylist?
No. BLS lists no formal educational credential as the typical entry requirement for Retail Salespersons, and O*NET rates the preparation needed as little or no preparation. BLS also lists short-term on-the-job training as typical on-the-job training. In O*NET's survey of people already doing the job, 63.5% hold high school diploma or the equivalent (such as a ged).
Is Personal Stylist a growing career?
No. BLS projects employment to fall 0.3% over 2025–2035, a loss of 14,000 jobs (BLS EP, 2025–2035). BLS still projects about 520,600 openings a year, mostly from workers retiring or moving to other work.
What does a Personal Stylist do?
A personal stylist works one on one with everyday clients. A typical task: interview clients about their lifestyle, budget, and style goals. Employers most often ask for Accounting software, Computer aided design CAD software, Customer relationship management CRM software.
Which states pay Retail Salespersons the most?
The highest state medians for Retail Salespersons are Washington ($39,560), District of Columbia ($38,500), California ($38,440) (BLS OEWS, May 2025). Adjusted for local prices using BEA Regional Price Parities, North Dakota moves to the top at $40,513.
What personality type suits a Personal Stylist?
O*NET scores Retail Salespersons highest on the Enterprising, Conventional and Social interest areas, so the work mixes leading, persuading, selling and making decisions with organising, following procedures and working precisely with data. On NueCareer's MBTI-to-interest mapping that lines up most closely with ESFJ personalities. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.