Finances, books and markets concerts, deciding which artists play where, when, and at what ticket price. BLS does not publish separate figures for meeting, convention, and event planners; it counts them within meeting, convention, and event planner (SOC 13-1121), whose median pay is $61,160 a year (BLS OEWS, May 2025). Typical entry-level education: Bachelor's degree.
- SOC 13-1121
- Business and Financial Operations
- Last updated October 9, 2026
At a glance
Concert Promoter in four numbers
- Median pay
- $61,160a year, or $29.41/hrBLS OEWS, May 2025Lowest 10% $37KTop 10% $102K
US median, all jobs: $50,980
- Projected growth
- +5.8%Faster than averageBLS EP, 2025–2035This career+5.8%All jobs+3.5%
Projected employment change, 2025–2035 Item Value This career +5.8% All jobs +3.5% - Openings a year
- 16,800172,100 jobs todayBLS EP, 2025–2035
- Jobs in 2025172.1K
- Projected 2035182.1K
Employment, 2025–2035 Item Value Jobs in 2025 172.1K Projected 2035 182.1K - Typical education
- Bachelor'sneeded to enterBLS EP, 2025–2035; mix: O*NET
- High school7.9%
- Certificate6.6%
- Some college37.2%
- Associate's7.5%
- Bachelor's40.8%
Highest education held by meeting, convention, and event planners Segment Value High school 7.9% Certificate 6.6% Some college 37.2% Associate's 7.5% Bachelor's 40.8%
Also advertised as: Music Promoter, Promoter Representative, Live Music Promoter, Event Promoter.
Pay
How much do Meeting, Convention, and Event Planners make?
Every concert promoter in the US, by percentile of annual wage
Median
$61,160
Middle half earn $46,970 to $78,790
- 10th
- $36,830
- 25th
- $46,970
- 75th
- $78,790
- 90th
- $101,700
All US occupations: $50,980
| Percentile | Value |
|---|---|
| 10th | $36,830 |
| 25th | $46,970 |
| Median | $61,160 |
| 75th | $78,790 |
| 90th | $101,700 |
| All US occupations | $50,980 |
Source: BLS OEWS, May 2025
- Median annual wage
- $61,160
- Median hourly wage
- $29.41/hr
- Mean annual wage
- $66,520
- People employed
- 142,860
Versus all US occupations
At $61,160, Meeting, Convention, and Event Planners earn 20% above the $50,980 median across all US occupations, a difference of $10,180 a year.
Versus business and financial operations occupations
Inside the Business and Financial Operations group, where the middle occupation pays $80,730, this is 24% below the group median.
Pay range
The top 10% earn $101,700 or more while the bottom 10% earn $36,830, a gap of 2.8×. That is a typical spread for a US occupation.
Rank in the bank
This median pays more than 34% of the 1,741 occupations in the NueCareer career bank.
Cost of living
District of Columbia posts the highest raw median ($76,970), but once local prices are taken into account Vermont leads at $75,859 in national-average dollars.
Pay by state
Which states pay Meeting, Convention, and Event Planners the most?
State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.
| State | Median | COL-adjusted | Employed |
|---|---|---|---|
| 1District of Columbia | $76,970 | $70,036 | 2,360 |
| 2Massachusetts | $75,740 | $71,617 | 4,640 |
| 3New York | $74,730 | $69,245 | 10,330 |
| 4Hawaii | $74,460 | $67,721 | 550 |
| 5Vermont | $74,310 | $75,859 | 430 |
| 6New Jersey | $72,780 | $66,890 | 2,160 |
| 7California | $71,120 | $64,234 | 20,650 |
| 8Connecticut | $70,010 | $67,571 | 1,450 |
| 9Washington | $65,530 | $61,236 | 3,600 |
| 10Maryland | $63,280 | $60,290 | 2,570 |
Job outlook
Is Concert Promoter a growing career?
Employment change over 2025–2035, against every US occupation
Faster than average. +5.8% projected growth vs 3.5% for all occupations.
| Item | Value |
|---|---|
| Meeting, Convention, and Event Planners | +5.8% |
| All US occupations | +3.5% |
Source: BLS EP, 2025–2035
Faster than average
BLS projects employment of Meeting, Convention, and Event Planners to change 5.8% over 2025–2035, against 3.5% projected for all occupations. That is 10,000 more jobs.
Annual openings
About 16,800 openings are projected each year, 9.8% of the 172,100 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.
Getting in
How to become a Concert Promoter
Many promoters study music business, marketing or hospitality, and Berklee's music business programs cover concert promotion. The most useful skills are budgeting, negotiation, marketing and knowing which artists will sell in a local market.
Common entry points include street teams, box office jobs, venue hospitality and marketing coordinator roles at promotion companies. Some people start by booking shows at a local bar or college. The International Entertainment Buyers Association runs conferences and networking for promoters, buyers and agents.
- 1
Typical entry-level education
Bachelor's degree
- 2
Work experience in a related occupation
None
- 3
Typical on-the-job training
None
- 4
Preparation needed (O*NET job zone)
Medium preparation
BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.
What education people in the job have
O*NET incumbent survey: the highest level of education reported by people already working as meeting, convention, and event planners.
- Bachelor's Degree40.8%
- Some College Courses37.2%
- High School Diploma or the equivalent (such as a GED)7.9%
- Associate's Degree or other 2-year degree7.5%
- Post-Secondary Certificate6.6%
| Item | Value |
|---|---|
| Bachelor's Degree | 40.8% |
| Some College Courses | 37.2% |
| High School Diploma or the equivalent (such as a GED) | 7.9% |
| Associate's Degree or other 2-year degree | 7.5% |
| Post-Secondary Certificate | 6.6% |
Source: O*NET 31.0 Database
The work
What does a Concert Promoter do?
Concert promoters put shows on sale and take the financial risk. They make offers to artists through booking agents, choose a venue and date, set ticket prices, and build a budget that covers the artist guarantee, venue rent, production, staffing and marketing.
Once a show is confirmed, promoters run advertising and social campaigns, track ticket sales and adjust marketing if sales lag. On show day they or their representatives work with the venue and the artist's tour manager, then settle the money after the performance. Promoters range from independents booking club shows to regional teams at large live entertainment companies.
Day-to-day tasks
- Make offers to artists through their booking agents
- Build show budgets covering guarantees, rent, production and marketing
- Choose venues and dates and set ticket prices
- Plan advertising and social media campaigns to sell tickets
- Monitor ticket sales and adjust marketing
- Coordinate show-day logistics with venue staff and tour managers
- Settle revenue and expenses with the artist's team after shows
Typical tasks, researched by NueCareer from the sources below.
Working conditions and hours
Promoters split time between offices, where they negotiate deals and plan budgets, and venues on show nights. Evenings, weekends and festival seasons are busy. The work carries financial pressure because a poorly selling show can lose money.
Where the work happens
Indoors, climate-controlled
NeverEvery dayOutdoors in all weather
NeverEvery day
Physical demands
Sitting
NeverAlmost all the timeStanding
NeverAlmost all the timeBending or twisting
NeverAlmost all the time
Working with people
Contact with other people
NoneConstantConstant contact with other people.
Face-to-face discussions
NeverEvery dayFace-to-face discussions every day.
Dealing with the public
Not importantExtremely importantDealing with customers or the public is very important.
Pressure and stakes
Strict deadlines
NeverEvery dayMeeting strict deadlines at least weekly.
Conflict situations
NeverEvery dayHandling conflict situations at least monthly.
Cost of a mistake
Not seriousExtremely seriousMistakes are not usually serious.
Autonomy
Freedom to decide
NoneA lotA lot of freedom to make decisions without checking first.
Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.
Core skills
O*NET importance, 1 to 5
- Reading Comprehension4.0
- Active Listening4.0
- Speaking4.0
- Critical Thinking3.9
- Writing3.5
- Monitoring3.5
- Active Learning3.4
- Mathematics2.5
| Item | Value |
|---|---|
| Reading Comprehension | 4.0 |
| Active Listening | 4.0 |
| Speaking | 4.0 |
| Critical Thinking | 3.9 |
| Writing | 3.5 |
| Monitoring | 3.5 |
| Active Learning | 3.4 |
| Mathematics | 2.5 |
Source: O*NET 31.0 Database
Transferable skills
O*NET importance, 1 to 5
- Social Perceptiveness3.9
- Coordination3.9
- Service Orientation3.9
- Time Management3.8
- Complex Problem Solving3.6
- Judgment and Decision Making3.6
- Persuasion3.5
- Negotiation3.4
| Item | Value |
|---|---|
| Social Perceptiveness | 3.9 |
| Coordination | 3.9 |
| Service Orientation | 3.9 |
| Time Management | 3.8 |
| Complex Problem Solving | 3.6 |
| Judgment and Decision Making | 3.6 |
| Persuasion | 3.5 |
| Negotiation | 3.4 |
Source: O*NET 31.0 Database
Tools and software
- Data base user interface and query software · in demand
- Desktop publishing software · in demand
- Electronic mail software · in demand
- Geographic information system · in demand
- Graphics or photo imaging software · in demand
- Office suite software · in demand
- Presentation software · in demand
- Project management software · in demand
- Sales and marketing software · in demand
- Spreadsheet software · in demand
- Web page creation and editing software · in demand
- Web platform development software · in demand
“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.
Personality fit
What personality type suits a Concert Promoter?
NueCareer estimate (Holland code ECS) built on O*NET's Meeting, Convention, and Event Planner profile, scored 1 to 7
| Axis | Concert Promoter |
|---|---|
| Realistic | 1 |
| Investigative | 2 |
| Artistic | 2 |
| Social | 5 |
| Enterprising | 7 |
| Conventional | 5 |
Source: O*NET 31.0 Database
What the work is built around
Day to day this is work built around leading, persuading, selling and making decisions, combined with organising, following procedures and working precisely with data.
- Enterprising7.0
- Conventional5.4
- Social4.9
- Artistic2.5
- Investigative1.6
- Realistic1.0
Closest MBTI types
NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.
Explore further
Careers related to Concert Promoter
O*NET related occupations
- Business and Financial Operations
- Business and Financial Operations
- Arts, Design, Entertainment, Sports, and Media
- Office and Administrative Support
Executive Secretary and Executive Administrative Assistant
$76,590median a year
Most earn $51K to $110K
0.0%High school - Personal Care and Service
First-Line Supervisor of Entertainment and Recreation Workers, Except Gambling Services
$48,560median a year
Most earn $35K to $79K
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More business and financial operations careers
Median annual pay, with meeting, convention, and event planners highlighted
- Financial Advisor$105,070
- Accountant$83,680
- Insurance Underwriter$81,370
- Coroner$80,730
- Claims Adjuster, Examiner, and Investigator$78,000
- Loan Officer$76,690
- Human Resources Specialist$75,940
- Appraiser and Assessor of Real Estate$67,960
- Concert Promoter$61,160
| Item | Value |
|---|---|
| Financial Advisor | $105,070 |
| Accountant | $83,680 |
| Insurance Underwriter | $81,370 |
| Coroner | $80,730 |
| Claims Adjuster, Examiner, and Investigator | $78,000 |
| Loan Officer | $76,690 |
| Human Resources Specialist | $75,940 |
| Appraiser and Assessor of Real Estate | $67,960 |
| Concert Promoter | $61,160 |
Source: BLS OEWS, May 2025
Lists Concert Promoter appears on
Questions
Concert Promoter: frequently asked questions
How much do Meeting, Convention, and Event Planners make?
BLS does not publish a separate wage for meeting, convention, and event planners. It counts them within meeting, convention, and event planner, whose median pay is $61,160 a year (BLS OEWS, May 2025). The middle half of that occupation earn between $46,970 and $78,790, and the top 10% earn $101,700 or more.
Do you need a degree to become a Concert Promoter?
Yes. BLS reports a bachelor's degree as the typical entry-level education for Meeting, Convention, and Event Planners, and O*NET rates the preparation needed as medium preparation. In O*NET's survey of people already doing the job, 40.8% hold bachelor's degree.
Is Concert Promoter a growing career?
Yes. Employment is projected to grow 5.8% over 2025–2035, faster than the 3.5% average for all occupations (BLS EP, 2025–2035). BLS still projects about 16,800 openings a year, mostly from workers retiring or moving to other work.
What does a Concert Promoter do?
Concert promoters put shows on sale and take the financial risk. A typical task: make offers to artists through their booking agents. Employers most often ask for Data base user interface and query software, Desktop publishing software, Electronic mail software.
Which states pay Meeting, Convention, and Event Planners the most?
The highest state medians for Meeting, Convention, and Event Planners are District of Columbia ($76,970), Massachusetts ($75,740), New York ($74,730) (BLS OEWS, May 2025). Adjusted for local prices using BEA Regional Price Parities, Vermont moves to the top at $75,859.
What personality type suits a Concert Promoter?
O*NET scores Meeting, Convention, and Event Planners highest on the Enterprising, Conventional and Social interest areas, so the work mixes leading, persuading, selling and making decisions with organising, following procedures and working precisely with data. On NueCareer's MBTI-to-interest mapping that lines up most closely with ESFJ personalities. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.