Management

Vice President of Product Salary (2026), outlook and how to become one

The executive responsible for a company's product strategy and product management organization, deciding what the company builds and why.

Industry-reported pay
$273,344
BLS median (parent)
$175,140
Growth to 2035
+15.8%
Openings a year
53,500
Typical entry
Bachelor's

The executive responsible for a company's product strategy and product management organization, deciding what the company builds and why. Built In puts typical pay at $273,344 a year (2026). BLS does not publish separate figures for computer and information systems managers; it counts them within it manager (SOC 11-3021), whose median pay is $175,140 a year (BLS OEWS, May 2025). Typical entry-level education: Bachelor's degree.

  • SOC 11-3021
  • Management
  • Last updated October 9, 2026

At a glance

Vice President of Product in four numbers

Median pay
$175,140a year, or $84.20/hr
Lowest 10% $108KTop 10% $298K

US median, all jobs: $50,980

BLS OEWS, May 2025
Projected growth
+15.8%Much faster than average
This career
+15.8%
All jobs
+3.5%
Projected employment change, 2025–2035
ItemValue
This career+15.8%
All jobs+3.5%
BLS EP, 2025–2035
Openings a year
53,500685,800 jobs today
  • Jobs in 2025685.8K
  • Projected 2035793.9K
Employment, 2025–2035
ItemValue
Jobs in 2025685.8K
Projected 2035793.9K
BLS EP, 2025–2035
Typical education
Bachelor'sneeded to enter
  • Certificate5.8%
  • Some college26%
  • Associate's2.2%
  • Bachelor's47.7%
  • Post-bacc certificate2.8%
  • Master's14.4%
Highest education held by computer and information systems managers
SegmentValue
Certificate5.8%
Some college26%
Associate's2.2%
Bachelor's47.7%
Post-bacc certificate2.8%
Master's14.4%
BLS EP, 2025–2035; mix: O*NET

Also advertised as: VP of Product, VP Product Management, SVP of Product, Head of Product.

Pay

How much do Computer and Information Systems Managers make?

Industry-reported pay

$273,344

Average base salary plus cash bonus (equity excluded), US vice presidents of product, self-reported to Built In.

Source: Built In, 2026 (estimate from several industry sources). This is not a BLS figure: BLS counts computer and information systems managers within it manager, whose pay is shown below. Built In: Vice President of Product Salary in US · Levels.fyi: Amazon Product Manager Salaries

Annual pay, lowest-paid to highest-paid

Every vice president of product in the US, by percentile of annual wage

Median

$175,140

Middle half earn $138,060 to $220,730

10th
$107,550
25th
$138,060
75th
$220,730
90th
$297,510

All US occupations: $50,980

Vice President of Product annual wages
PercentileValue
10th$107,550
25th$138,060
Median$175,140
75th$220,730
90th$297,510
All US occupations$50,980

Source: BLS OEWS, May 2025

Median annual wage
$175,140
Median hourly wage
$84.20/hr
Mean annual wage
$192,160
People employed
670,570

Versus all US occupations

At $175,140, Computer and Information Systems Managers earn 244% above the $50,980 median across all US occupations, a difference of $124,160 a year.

Versus management occupations

Inside the Management group, where the middle occupation pays $126,060, this is 39% above the group median.

Pay range

The top 10% earn $297,510 or more while the bottom 10% earn $107,550, a gap of 2.8×. That is a typical spread for a US occupation.

Rank in the bank

This median pays more than 96% of the 1,741 occupations in the NueCareer career bank.

Cost of living

California posts the highest raw median ($218,290), but once local prices are taken into account Massachusetts leads at $203,258 in national-average dollars.

Pay by state

Which states pay Computer and Information Systems Managers the most?

State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.

Top 10 states by median annual wage for Computer and Information Systems Managers
StateMedianCOL-adjustedEmployed
1California$218,290$197,15594,720
2Massachusetts$214,960$203,25824,910
3New York$214,300$198,57148,050
4Washington$209,370$195,64916,960
5New Jersey$203,460$186,99534,470
6Virginia$201,490$199,29017,550
7Colorado$199,420$193,51411,510
8District of Columbia$195,190$177,6055,690
9New Hampshire$176,540$169,4813,810
10Minnesota$176,380$178,84610,970
See all 54 states, sortable, with cost-of-living adjustments

Job outlook

Is Vice President of Product a growing career?

Projected change in jobs

Employment change over 2025–2035, against every US occupation

Computer and Information Systems Managers
+15.8%
All US occupations
+3.5%

Much faster than average. +15.8% projected growth vs 3.5% for all occupations.

Projected employment change, 2025–2035
ItemValue
Computer and Information Systems Managers+15.8%
All US occupations+3.5%

Source: BLS EP, 2025–2035

Much faster than average

BLS projects employment of Computer and Information Systems Managers to change 15.8% over 2025–2035, roughly 4.5× the 3.5% projected for all occupations. That is 108,100 more jobs.

Annual openings

About 53,500 openings are projected each year, 7.8% of the 685,800 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.

Getting in

How to become a Vice President of Product

Most vice presidents of product have a bachelor's degree in business, computer science, engineering or a related field, and many hold an MBA. The usual path runs through product manager, senior or principal product manager and director of product management roles over many years.

People reach the role by leading products with clear business results and building strong product teams. Many make the jump at a growing startup or after being recruited by executive search firms. Executive coaching and peer networks of product leaders are common, though no certification is required.

  1. 1

    Typical entry-level education

    Bachelor's degree

  2. 2

    Work experience in a related occupation

    5 years or more

  3. 3

    Typical on-the-job training

    None

  4. 4

    Preparation needed (O*NET job zone)

    Medium preparation

BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.

What education people in the job have

O*NET incumbent survey: the highest level of education reported by people already working as computer and information systems managers.

  • Bachelor's Degree47.7%
  • Some College Courses26%
  • Master's Degree14.4%
  • Post-Secondary Certificate5.8%
  • Post-Baccalaureate Certificate2.8%
Highest education held by computer and information systems managers
ItemValue
Bachelor's Degree47.7%
Some College Courses26%
Master's Degree14.4%
Post-Secondary Certificate5.8%
Post-Baccalaureate Certificate2.8%

Source: O*NET 31.0 Database

The work

What does a Vice President of Product do?

Vice presidents of product lead the product management function at a startup or a large division. They set the product vision and strategy, decide which markets and customers to focus on, and translate company goals into product plans. They build and lead the team of product directors and managers, and in many companies also oversee design and user research.

The role is highly cross-functional. VPs of product work closely with engineering and design leaders on delivery, with sales and marketing on positioning and launches, and with the chief executive and board on strategy. They make the hardest prioritization calls, such as which product to stop investing in, and answer for whether the product is winning in its market.

Day-to-day tasks

  1. Set product vision and multi-year strategy
  2. Build and lead the product management organization
  3. Make portfolio decisions about which products to invest in or retire
  4. Present product strategy and results to executives and the board
  5. Partner with engineering, design, sales and marketing leaders
  6. Meet with key customers and partners
  7. Define pricing and packaging with business leaders

Typical tasks, researched by NueCareer from the sources below.

Working conditions and hours

Vice presidents of product work at software, internet, fintech and enterprise technology companies of all sizes. The job is office or hybrid, with long days of executive meetings, customer conversations and team leadership. Travel for customers, conferences and board meetings is common, and the role carries direct accountability for product results.

Where the work happens

  • Indoors, climate-controlled

    NeverEvery day
  • Outdoors in all weather

    NeverEvery day

    Almost never works outdoors.

Physical demands

  • Sitting

    NeverAlmost all the time

    Seated for more than half the working day.

  • Standing

    NeverAlmost all the time
  • Bending or twisting

    NeverAlmost all the time

Working with people

  • Contact with other people

    NoneConstant

    Constant contact with other people.

  • Face-to-face discussions

    NeverEvery day

    Face-to-face discussions every day.

  • Dealing with the public

    Not importantExtremely important

Pressure and stakes

  • Strict deadlines

    NeverEvery day
  • Conflict situations

    NeverEvery day
  • Cost of a mistake

    Not seriousExtremely serious

Autonomy

  • Freedom to decide

    NoneA lot

    A lot of freedom to make decisions without checking first.

Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.

Core skills

O*NET importance, 1 to 5

  • Critical Thinking4.1
  • Reading Comprehension4.0
  • Active Listening4.0
  • Speaking3.9
  • Monitoring3.9
  • Writing3.8
  • Active Learning3.4
  • Learning Strategies3.3
Core skills for Computer and Information Systems Managers
ItemValue
Critical Thinking4.1
Reading Comprehension4.0
Active Listening4.0
Speaking3.9
Monitoring3.9
Writing3.8
Active Learning3.4
Learning Strategies3.3

Source: O*NET 31.0 Database

Transferable skills

O*NET importance, 1 to 5

  • Judgment and Decision Making3.9
  • Coordination3.8
  • Complex Problem Solving3.8
  • Social Perceptiveness3.6
  • Systems Analysis3.6
  • Systems Evaluation3.6
  • Management of Personnel Resources3.6
  • Time Management3.4
Transferable skills for Computer and Information Systems Managers
ItemValue
Judgment and Decision Making3.9
Coordination3.8
Complex Problem Solving3.8
Social Perceptiveness3.6
Systems Analysis3.6
Systems Evaluation3.6
Management of Personnel Resources3.6
Time Management3.4

Source: O*NET 31.0 Database

Tools and software

  • Analytical or scientific software · in demand
  • Application server software · in demand
  • Business intelligence and data analysis software · in demand
  • Cloud-based management software · in demand
  • Configuration management software · in demand
  • Content workflow software · in demand
  • Data base management system software · in demand
  • Data base user interface and query software · in demand
  • Data mining software · in demand
  • Development environment software · in demand
  • Document management software · in demand
  • Electronic mail software · in demand

“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.

Personality fit

What personality type suits a Vice President of Product?

Interest profile

NueCareer estimate (Holland code EAI) built on O*NET's IT Manager profile, scored 1 to 7

Vice President of Product · Realistic: 3Vice President of Product · Investigative: 5Vice President of Product · Artistic: 3Vice President of Product · Social: 2Vice President of Product · Enterprising: 5Vice President of Product · Conventional: 5
Vice President of Product interest profile
AxisVice President of Product
Realistic3
Investigative5
Artistic3
Social2
Enterprising5
Conventional5

Source: O*NET 31.0 Database

What the work is built around

Day to day this is work built around organising, following procedures and working precisely with data, combined with leading, persuading, selling and making decisions.

  • Conventional5.5
  • Enterprising5.4
  • Investigative4.6
  • Realistic2.7
  • Artistic2.6
  • Social2.4

Closest MBTI types

NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.

Questions

Vice President of Product: frequently asked questions

How much do Computer and Information Systems Managers make?

Built In reports $273,344 (average base salary plus cash bonus (equity excluded), US vice presidents of product, self-reported to Built In, 2026). BLS does not publish a separate wage for computer and information systems managers. It counts them within it manager, whose median pay is $175,140 a year (BLS OEWS, May 2025). The middle half of that occupation earn between $138,060 and $220,730, and the top 10% earn $297,510 or more.

Do you need a degree to become a Vice President of Product?

Yes. BLS reports a bachelor's degree as the typical entry-level education for Computer and Information Systems Managers, and O*NET rates the preparation needed as medium preparation. Employers typically expect 5 years or more of related work experience first. In O*NET's survey of people already doing the job, 47.7% hold bachelor's degree.

Is Vice President of Product a growing career?

Yes, strongly. Employment is projected to grow 15.8% over 2025–2035, more than double the 3.5% projected for all occupations (BLS EP, 2025–2035). BLS still projects about 53,500 openings a year, mostly from workers retiring or moving to other work.

What does a Vice President of Product do?

Vice presidents of product lead the product management function at a startup or a large division. A typical task: set product vision and multi-year strategy. Employers most often ask for Analytical or scientific software, Application server software, Business intelligence and data analysis software.

Which states pay Computer and Information Systems Managers the most?

The highest state medians for Computer and Information Systems Managers are California ($218,290), Massachusetts ($214,960), New York ($214,300) (BLS OEWS, May 2025). Adjusted for local prices using BEA Regional Price Parities, Massachusetts moves to the top at $203,258.

What personality type suits a Vice President of Product?

O*NET scores Computer and Information Systems Managers highest on the Conventional, Enterprising and Investigative interest areas, so the work mixes organising, following procedures and working precisely with data with leading, persuading, selling and making decisions. On NueCareer's MBTI-to-interest mapping the closest types are ESTJ, ENTJ, ISTJ. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.

Research sources for this career