Helps college athletes earn money from their name, image and likeness by running deals, compliance and fundraising for an athletic department or NIL collective. BLS does not publish separate figures for fundraisers; it counts them within fundraiser (SOC 13-1131), whose median pay is $72,550 a year (BLS OEWS, May 2025). Typical entry-level education: Bachelor's degree.
- SOC 13-1131
- Business and Financial Operations
- Last updated October 9, 2026
At a glance
NIL Director in four numbers
- Median pay
- $72,550a year, or $34.88/hrBLS OEWS, May 2025Lowest 10% $47KTop 10% $116K
US median, all jobs: $50,980
- Projected growth
- +5.5%Faster than averageBLS EP, 2025–2035This career+5.5%All jobs+3.5%
Projected employment change, 2025–2035 Item Value This career +5.5% All jobs +3.5% - Openings a year
- 10,000140,900 jobs todayBLS EP, 2025–2035
- Jobs in 2025140.9K
- Projected 2035148.7K
Employment, 2025–2035 Item Value Jobs in 2025 140.9K Projected 2035 148.7K - Typical education
- Bachelor'sneeded to enterBLS EP, 2025–2035; mix: O*NET
- Bachelor's90.5%
- Post-bacc certificate4.8%
- Master's4.8%
Highest education held by fundraisers Segment Value Bachelor's 90.5% Post-bacc certificate 4.8% Master's 4.8%
Also advertised as: NIL Coordinator, Director of Name, Image and Likeness, NIL Collective Executive Director, Revenue Share and NIL Manager, Athlete Brand Development Director.
Pay
How much do Fundraisers make?
Every nil director in the US, by percentile of annual wage
Median
$72,550
Middle half earn $57,480 to $92,180
- 10th
- $46,630
- 25th
- $57,480
- 75th
- $92,180
- 90th
- $115,820
All US occupations: $50,980
| Percentile | Value |
|---|---|
| 10th | $46,630 |
| 25th | $57,480 |
| Median | $72,550 |
| 75th | $92,180 |
| 90th | $115,820 |
| All US occupations | $50,980 |
Source: BLS OEWS, May 2025
- Median annual wage
- $72,550
- Median hourly wage
- $34.88/hr
- Mean annual wage
- $77,200
- People employed
- 111,040
Versus all US occupations
At $72,550, Fundraisers earn 42% above the $50,980 median across all US occupations, a difference of $21,570 a year.
Versus business and financial operations occupations
Inside the Business and Financial Operations group, where the middle occupation pays $80,730, this is 10% below the group median.
Pay range
The top 10% earn $115,820 or more while the bottom 10% earn $46,630, a gap of 2.5×. That is a typical spread for a US occupation.
Rank in the bank
This median pays more than 46% of the 1,741 occupations in the NueCareer career bank.
Cost of living
District of Columbia posts the highest raw median ($80,840), but once local prices are taken into account North Dakota leads at $85,478 in national-average dollars.
Pay by state
Which states pay Fundraisers the most?
State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.
| State | Median | COL-adjusted | Employed |
|---|---|---|---|
| 1District of Columbia | $80,840 | $73,557 | 2,350 |
| 2New York | $80,540 | $74,629 | 11,600 |
| 3Maryland | $79,780 | $76,011 | 2,010 |
| 4California | $79,710 | $71,992 | 12,860 |
| 5Massachusetts | $79,060 | $74,756 | 6,160 |
| 6Washington | $79,000 | $73,823 | 3,870 |
| 7Connecticut | $77,730 | $75,022 | 1,350 |
| 8New Jersey | $77,170 | $70,925 | 1,950 |
| 9Minnesota | $76,910 | $77,985 | 3,190 |
| 10North Dakota | $76,040 | $85,478 | 340 |
Job outlook
Is NIL Director a growing career?
Employment change over 2025–2035, against every US occupation
Faster than average. +5.5% projected growth vs 3.5% for all occupations.
| Item | Value |
|---|---|
| Fundraisers | +5.5% |
| All US occupations | +3.5% |
Source: BLS EP, 2025–2035
Faster than average
BLS projects employment of Fundraisers to change 5.5% over 2025–2035, against 3.5% projected for all occupations. That is 7,800 more jobs.
Annual openings
About 10,000 openings are projected each year, 7.1% of the 140,900 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.
Getting in
How to become a NIL Director
Most NIL directors hold a bachelor's degree in sports management, marketing, business or communications, and some hold a master's in sports administration or a law degree. Experience in athletic department compliance, fundraising, sports marketing or athlete representation is the usual background.
The NCAA and the College Sports Commission publish the rules governing athlete compensation, and staying current with them is essential. Many people enter as NIL coordinators or graduate assistants in an athletic department and advance as programs build larger NIL and revenue-sharing staffs.
- 1
Typical entry-level education
Bachelor's degree
- 2
Work experience in a related occupation
None
- 3
Typical on-the-job training
None
- 4
Preparation needed (O*NET job zone)
Medium preparation
BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.
What education people in the job have
O*NET incumbent survey: the highest level of education reported by people already working as fundraisers.
- Bachelor's Degree90.5%
- Post-Baccalaureate Certificate4.8%
- Master's Degree4.8%
| Item | Value |
|---|---|
| Bachelor's Degree | 90.5% |
| Post-Baccalaureate Certificate | 4.8% |
| Master's Degree | 4.8% |
Source: O*NET 31.0 Database
The work
What does a NIL Director do?
NIL directors manage the business side of college athletes' name, image and likeness rights. At a university, they educate athletes on what is allowed, connect them with local businesses and national brands, review deals for compliance, and administer revenue-sharing payments to athletes. At an NIL collective, a booster-funded organization, they raise money from donors and businesses and arrange paid activities such as appearances and social posts.
Rules have changed repeatedly since the NCAA's interim NIL policy took effect, and a major settlement now routes many third-party deals through a clearinghouse review run by the College Sports Commission. NIL directors keep up with these rules, report deals as required and work closely with coaches, compliance staff and athletes' agents.
Day-to-day tasks
- Educate athletes on NIL rules and opportunities
- Connect athletes with brand and local business partners
- Review and report NIL deals for compliance
- Administer revenue-sharing payments to athletes
- Raise funds from donors and businesses for NIL programs
- Coordinate athlete appearances and social campaigns
- Track changing NCAA and College Sports Commission rules
Typical tasks, researched by NueCareer from the sources below.
Working conditions and hours
NIL directors work in university athletic departments, NIL collectives, sports marketing agencies and NIL platforms. The pace is fast, with evening and weekend events, game days, donor meetings and travel. Rules and budgets shift often, and the role can carry intense pressure from coaches and fans.
Where the work happens
Indoors, climate-controlled
NeverEvery dayOutdoors in all weather
NeverEvery day
Physical demands
Sitting
NeverAlmost all the timeSeated for more than half the working day.
Standing
NeverAlmost all the timeBending or twisting
NeverAlmost all the time
Working with people
Contact with other people
NoneConstantConstant contact with other people.
Face-to-face discussions
NeverEvery dayFace-to-face discussions every day.
Dealing with the public
Not importantExtremely importantDealing with customers or the public is very important.
Pressure and stakes
Strict deadlines
NeverEvery dayConflict situations
NeverEvery dayCost of a mistake
Not seriousExtremely serious
Autonomy
Freedom to decide
NoneA lotA lot of freedom to make decisions without checking first.
Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.
Core skills
O*NET importance, 1 to 5
- Speaking4.1
- Reading Comprehension4.0
- Active Listening4.0
- Writing4.0
- Critical Thinking3.9
- Active Learning3.3
- Monitoring3.1
- Mathematics3.0
| Item | Value |
|---|---|
| Speaking | 4.1 |
| Reading Comprehension | 4.0 |
| Active Listening | 4.0 |
| Writing | 4.0 |
| Critical Thinking | 3.9 |
| Active Learning | 3.3 |
| Monitoring | 3.1 |
| Mathematics | 3.0 |
Source: O*NET 31.0 Database
Transferable skills
O*NET importance, 1 to 5
- Persuasion4.0
- Negotiation3.9
- Coordination3.8
- Social Perceptiveness3.6
- Service Orientation3.5
- Judgment and Decision Making3.4
- Complex Problem Solving3.3
- Systems Analysis3.1
| Item | Value |
|---|---|
| Persuasion | 4.0 |
| Negotiation | 3.9 |
| Coordination | 3.8 |
| Social Perceptiveness | 3.6 |
| Service Orientation | 3.5 |
| Judgment and Decision Making | 3.4 |
| Complex Problem Solving | 3.3 |
| Systems Analysis | 3.1 |
Source: O*NET 31.0 Database
Tools and software
- Customer relationship management CRM software · in demand
- Data base user interface and query software · in demand
- Electronic mail software · in demand
- Office suite software · in demand
- Presentation software · in demand
- Spreadsheet software · in demand
- Web page creation and editing software · in demand
- Word processing software · in demand
- Data base reporting software
- Desktop publishing software
- Enterprise resource planning ERP software
- Graphics or photo imaging software
“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.
Personality fit
What personality type suits a NIL Director?
NueCareer estimate (Holland code ESC) built on O*NET's Fundraiser profile, scored 1 to 7
| Axis | NIL Director |
|---|---|
| Realistic | 1 |
| Investigative | 2 |
| Artistic | 3 |
| Social | 5 |
| Enterprising | 6 |
| Conventional | 4 |
Source: O*NET 31.0 Database
What the work is built around
Day to day this is work built around leading, persuading, selling and making decisions, combined with teaching, helping and working directly with other people.
- Enterprising6.0
- Social4.6
- Conventional4.3
- Artistic3.2
- Investigative2.0
- Realistic1.0
Closest MBTI types
NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.
Explore further
Careers related to NIL Director
O*NET related occupations
- Business and Financial Operations
- Management
- Arts, Design, Entertainment, Sports, and Media
- Management
- Management
- Business and Financial Operations
More business and financial operations careers
Median annual pay, with fundraisers highlighted
- Financial Advisor$105,070
- Accountant$83,680
- Insurance Underwriter$81,370
- Coroner$80,730
- Claims Adjuster, Examiner, and Investigator$78,000
- Loan Officer$76,690
- Human Resources Specialist$75,940
- NIL Director$72,550
- Appraiser and Assessor of Real Estate$67,960
| Item | Value |
|---|---|
| Financial Advisor | $105,070 |
| Accountant | $83,680 |
| Insurance Underwriter | $81,370 |
| Coroner | $80,730 |
| Claims Adjuster, Examiner, and Investigator | $78,000 |
| Loan Officer | $76,690 |
| Human Resources Specialist | $75,940 |
| NIL Director | $72,550 |
| Appraiser and Assessor of Real Estate | $67,960 |
Source: BLS OEWS, May 2025
Lists NIL Director appears on
Questions
NIL Director: frequently asked questions
How much do Fundraisers make?
BLS does not publish a separate wage for fundraisers. It counts them within fundraiser, whose median pay is $72,550 a year (BLS OEWS, May 2025). The middle half of that occupation earn between $57,480 and $92,180, and the top 10% earn $115,820 or more.
Do you need a degree to become a NIL Director?
Yes. BLS reports a bachelor's degree as the typical entry-level education for Fundraisers, and O*NET rates the preparation needed as medium preparation. In O*NET's survey of people already doing the job, 90.5% hold bachelor's degree.
Is NIL Director a growing career?
Yes. Employment is projected to grow 5.5% over 2025–2035, faster than the 3.5% average for all occupations (BLS EP, 2025–2035). BLS still projects about 10,000 openings a year, mostly from workers retiring or moving to other work.
What does a NIL Director do?
NIL directors manage the business side of college athletes' name, image and likeness rights. A typical task: educate athletes on NIL rules and opportunities. Employers most often ask for Customer relationship management CRM software, Data base user interface and query software, Electronic mail software.
Which states pay Fundraisers the most?
The highest state medians for Fundraisers are District of Columbia ($80,840), New York ($80,540), Maryland ($79,780) (BLS OEWS, May 2025). Adjusted for local prices using BEA Regional Price Parities, North Dakota moves to the top at $85,478.
What personality type suits a NIL Director?
O*NET scores Fundraisers highest on the Enterprising, Social and Conventional interest areas, so the work mixes leading, persuading, selling and making decisions with teaching, helping and working directly with other people. On NueCareer's MBTI-to-interest mapping the closest types are ENFJ, ESFJ. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.