The median pay for Advertising and Promotions Managers is $133,660 a year ($64.26/hr), according to BLS OEWS, May 2025. Employment is projected to fall 3.7% through 2035, with about 2,300 openings a year (BLS EP, 2025–2035). Typical entry-level education: Bachelor's degree.
- SOC 11-2011
- Management
- Last updated October 9, 2026
At a glance
Advertising and Promotions Manager in four numbers
- Median pay
- $133,660a year, or $64.26/hrBLS OEWS, May 2025Lowest 10% $63KTop 10% $286K
US median, all jobs: $50,980
- Projected growth
- -3.7%DecliningBLS EP, 2025–2035This career−3.7%All jobs+3.5%
Projected employment change, 2025–2035 Item Value This career −3.7% All jobs +3.5% - Openings a year
- 2,30033,200 jobs todayBLS EP, 2025–2035
- Jobs in 202533.2K
- Projected 203531.9K
Employment, 2025–2035 Item Value Jobs in 2025 33.2K Projected 2035 31.9K - Typical education
- Bachelor'sneeded to enterBLS EP, 2025–2035; mix: O*NET
Also advertised as: Account Executive, Ad Accounts Executive (Advertising Accounts Executive), Ad Director (Advertising Director), Ad Manager (Advertising Manager), Ad Sales Director (Advertising Sales Director), Ad Sales Manager (Advertising Sales Manager).
Pay
How much do Advertising and Promotions Managers make?
Every advertising and promotions manager in the US, by percentile of annual wage
Median
$133,660
Middle half earn $91,370 to $201,050
- 10th
- $63,300
- 25th
- $91,370
- 75th
- $201,050
- 90th
- $286,240
All US occupations: $50,980
| Percentile | Value |
|---|---|
| 10th | $63,300 |
| 25th | $91,370 |
| Median | $133,660 |
| 75th | $201,050 |
| 90th | $286,240 |
| All US occupations | $50,980 |
Source: BLS OEWS, May 2025
- Median annual wage
- $133,660
- Median hourly wage
- $64.26/hr
- Mean annual wage
- $154,280
- People employed
- 21,470
Versus all US occupations
At $133,660, Advertising and Promotions Managers earn 162% above the $50,980 median across all US occupations, a difference of $82,680 a year.
Versus management occupations
Inside the Management group, where the middle occupation pays $126,060, this is 6% above the group median.
Pay range
The top 10% earn $286,240 or more while the bottom 10% earn $63,300, a gap of 4.5×. That is an unusually wide spread, which usually tracks specialisation, employer type and years of experience.
Rank in the bank
This median pays more than 88% of the 1,741 occupations in the NueCareer career bank.
Cost of living
New York posts the highest raw median ($173,700), but once local prices are taken into account Illinois leads at $167,400 in national-average dollars.
Pay by state
Which states pay Advertising and Promotions Managers the most?
State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.
| State | Median | COL-adjusted | Employed |
|---|---|---|---|
| 1New York | $173,700 | $160,951 | 3,550 |
| 2Illinois | $167,330 | $167,400 | 160 |
| 3California | $167,230 | $151,039 | 3,080 |
| 4New Jersey | $165,390 | $152,006 | 470 |
| 5Colorado | $164,990 | $160,104 | 180 |
| 6Washington | $163,380 | $152,673 | 530 |
| 7Massachusetts | $163,090 | $154,212 | 300 |
| 8Rhode Island | $157,890 | $154,370 | 60 |
| 9South Carolina | $156,300 | $166,722 | N/A |
| 10Oregon | $154,490 | $149,466 | 430 |
Job outlook
Is Advertising and Promotions Manager a growing career?
Employment change over 2025–2035, against every US occupation
Declining. -3.7% projected growth vs 3.5% for all occupations.
| Item | Value |
|---|---|
| Advertising and Promotions Managers | −3.7% |
| All US occupations | +3.5% |
Source: BLS EP, 2025–2035
Declining
BLS projects employment of Advertising and Promotions Managers to change -3.7% over 2025–2035, while total US employment is projected to rise 3.5%. That is 1,200 fewer jobs.
Annual openings
About 2,300 openings are projected each year, 6.9% of the 33,200 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2025 to 2035, faster than the average for all occupations.
Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Projected employment of advertising, promotions, and marketing managers varies by occupation (see table).
Marketing managers are expected to continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. These managers will likely be sought after for their advice on crafting pricing strategies and finding new ways to reach customers.
Getting in
How to become an Advertising and Promotions Manager
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
- 1
Typical entry-level education
Bachelor's degree
- 2
Work experience in a related occupation
Less than 5 years
- 3
Typical on-the-job training
None
- 4
Preparation needed (O*NET job zone)
Medium preparation
BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.
Full BLS Occupational Outlook Handbook entryThe work
What does an Advertising and Promotions Manager do?
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, financial staff, and others to develop strategies and materials.
Day-to-day tasks
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Analyze marketing or sales trends to forecast future conditions.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Analyze the effectiveness of marketing tactics or channels.
O*NET core tasks, ordered by reported importance.
Working conditions and hours
Most advertising, promotions, and marketing managers work full time. Some work more than 40 hours per week.
Where the work happens
Indoors, climate-controlled
NeverEvery dayIndoors, in a climate-controlled space, every day.
Outdoors in all weather
NeverEvery dayAlmost never works outdoors.
Physical demands
Sitting
NeverAlmost all the timeSeated for more than half the working day.
Standing
NeverAlmost all the timeBending or twisting
NeverAlmost all the time
Working with people
Contact with other people
NoneConstantFace-to-face discussions
NeverEvery dayFace-to-face discussions every day.
Dealing with the public
Not importantExtremely important
Pressure and stakes
Strict deadlines
NeverEvery dayMeeting strict deadlines at least weekly.
Conflict situations
NeverEvery dayCost of a mistake
Not seriousExtremely serious
Autonomy
Freedom to decide
NoneA lotA lot of freedom to make decisions without checking first.
Schedules: BLS Occupational Outlook Handbook, 2025–2035 edition. Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.
Where advertising and promotions managers work
Share of jobs by employer type
- Self-employed workers35%
- Advertising, public relations, and related services27%
- Information9%
- Management of companies and enterprises6%
- Wholesale trade4%
| Item | Value |
|---|---|
| Self-employed workers | 35% |
| Advertising, public relations, and related services | 27% |
| Information | 9% |
| Management of companies and enterprises | 6% |
| Wholesale trade | 4% |
Source: BLS Occupational Outlook Handbook, 2025–2035 edition
Core skills
O*NET importance, 1 to 5
- Active Listening4.1
- Speaking4.1
- Critical Thinking3.9
- Reading Comprehension3.8
- Writing3.8
- Monitoring3.5
- Active Learning3.4
- Learning Strategies3.0
| Item | Value |
|---|---|
| Active Listening | 4.1 |
| Speaking | 4.1 |
| Critical Thinking | 3.9 |
| Reading Comprehension | 3.8 |
| Writing | 3.8 |
| Monitoring | 3.5 |
| Active Learning | 3.4 |
| Learning Strategies | 3.0 |
Source: O*NET 31.0 Database
Transferable skills
O*NET importance, 1 to 5
- Social Perceptiveness3.9
- Judgment and Decision Making3.9
- Coordination3.8
- Complex Problem Solving3.8
- Time Management3.6
- Persuasion3.4
- Negotiation3.4
- Systems Analysis3.4
| Item | Value |
|---|---|
| Social Perceptiveness | 3.9 |
| Judgment and Decision Making | 3.9 |
| Coordination | 3.8 |
| Complex Problem Solving | 3.8 |
| Time Management | 3.6 |
| Persuasion | 3.4 |
| Negotiation | 3.4 |
| Systems Analysis | 3.4 |
Source: O*NET 31.0 Database
Tools and software
- Analytical or scientific software · in demand
- Business intelligence and data analysis software · in demand
- Customer relationship management CRM software · in demand
- Data base management system software · in demand
- Data base user interface and query software · in demand
- Desktop publishing software · in demand
- Document management software · in demand
- Electronic mail software · in demand
- Enterprise application integration software · in demand
- Enterprise resource planning ERP software · in demand
- Graphics or photo imaging software · in demand
- Office suite software · in demand
“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.
Personality fit
What personality type suits an Advertising and Promotions Manager?
O*NET Occupational Interests (RIASEC), scored 1 to 7
| Axis | Advertising and Promotions Manager |
|---|---|
| Realistic | 1 |
| Investigative | 2 |
| Artistic | 4 |
| Social | 3 |
| Enterprising | 7 |
| Conventional | 4 |
Source: O*NET 31.0 Database
What the work is built around
Day to day this is work built around leading, persuading, selling and making decisions, combined with organising, following procedures and working precisely with data.
- Enterprising7.0
- Conventional4.4
- Artistic3.9
- Social3.1
- Investigative1.7
- Realistic1.0
Closest MBTI types
NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.
Explore further
Careers related to Advertising and Promotions Manager
O*NET related occupations
- Sales and Related
- Management
- Business and Financial Operations
Market Research Analyst and Marketing Specialist
$78,760median a year
Most earn $43K to $155K
+7.0%Bachelor's - Business and Financial Operations
- Arts, Design, Entertainment, Sports, and Media
- Management
More management careers
Median annual pay, with advertising and promotions managers highlighted
- IT Manager$175,140
- Marketing Manager$166,790
- Financial Manager$166,570
- Human Resources Manager$149,280
- Sales Manager$148,270
- Advertising and Promotions Manager$133,660
- Construction Manager$114,990
- Supply Chain Manager$107,230
- Property, Real Estate, and Community Association Manager$69,990
| Item | Value |
|---|---|
| IT Manager | $175,140 |
| Marketing Manager | $166,790 |
| Financial Manager | $166,570 |
| Human Resources Manager | $149,280 |
| Sales Manager | $148,270 |
| Advertising and Promotions Manager | $133,660 |
| Construction Manager | $114,990 |
| Supply Chain Manager | $107,230 |
| Property, Real Estate, and Community Association Manager | $69,990 |
Source: BLS OEWS, May 2025
Specialty careers within advertising and promotions manager
Distinct careers BLS counts inside this occupation, each with its own profile.
Lists Advertising and Promotions Manager appears on
Questions
Advertising and Promotions Manager: frequently asked questions
How much do Advertising and Promotions Managers make?
Advertising and Promotions Managers earn a median of $133,660 a year (BLS OEWS, May 2025). That is 162% above the $50,980 median for all US occupations. That works out at $64.26/hr. The middle half earn between $91,370 and $201,050. The top 10% earn $286,240 or more.
Do you need a degree to become an Advertising and Promotions Manager?
Yes. BLS reports a bachelor's degree as the typical entry-level education for Advertising and Promotions Managers, and O*NET rates the preparation needed as medium preparation. Employers typically expect less than 5 years of related work experience first.
Is Advertising and Promotions Manager a growing career?
No. BLS projects employment to fall 3.7% over 2025–2035, a loss of 1,200 jobs (BLS EP, 2025–2035). BLS still projects about 2,300 openings a year, mostly from workers retiring or moving to other work.
What does an Advertising and Promotions Manager do?
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. A core O*NET task: attend or participate in conferences, community events, and promotional events related to products or technologies. Employers most often ask for Analytical or scientific software, Business intelligence and data analysis software, Customer relationship management CRM software.
Which states pay Advertising and Promotions Managers the most?
The highest state medians for Advertising and Promotions Managers are New York ($173,700), Illinois ($167,330), California ($167,230) (BLS OEWS, May 2025). Adjusted for local prices using BEA Regional Price Parities, Illinois moves to the top at $167,400.
What personality type suits an Advertising and Promotions Manager?
O*NET scores Advertising and Promotions Managers highest on the Enterprising, Conventional and Artistic interest areas, so the work mixes leading, persuading, selling and making decisions with organising, following procedures and working precisely with data. On NueCareer's MBTI-to-interest mapping the closest types are ENFJ, ESFJ, ENTJ. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.