The median pay for Travel Guides is $38,120 a year ($18.33/hr), according to BLS OEWS, May 2025. Employment is projected to grow 6.3% through 2035, with about 11,900 openings a year (BLS EP, 2025–2035). Typical entry-level education: High school diploma or equivalent.
- SOC 39-7012
- Personal Care and Service
- Last updated October 9, 2026
At a glance
Travel Guide in four numbers
- Median pay
- $38,120a year, or $18.33/hrBLS OEWS, May 2025Lowest 10% $29KTop 10% $61K
US median, all jobs: $50,980
- Projected growth
- +6.3%Faster than averageBLS EP, 2025–2035This career+6.3%All jobs+3.5%
Projected employment change, 2025–2035 Item Value This career +6.3% All jobs +3.5% - Openings a year
- 11,90062,200 jobs todayBLS EP, 2025–2035
- Jobs in 202562.2K
- Projected 203566.1K
Employment, 2025–2035 Item Value Jobs in 2025 62.2K Projected 2035 66.1K - Typical education
- High schoolneeded to enterBLS EP, 2025–2035; mix: O*NET
- Less than high school17.7%
- High school45.8%
- Certificate8.8%
- Some college21.3%
- Associate's0.8%
- Bachelor's5.7%
Highest education held by travel guides Segment Value Less than high school 17.7% High school 45.8% Certificate 8.8% Some college 21.3% Associate's 0.8% Bachelor's 5.7%
Also advertised as: Cruise Counselor, Guide, Naturalist Guide, Tour Coordinator, Tour Escort, Tour Manager.
Pay
How much do Travel Guides make?
Every travel guide in the US, by percentile of annual wage
Median
$38,120
Middle half earn $32,910 to $47,700
- 10th
- $28,520
- 25th
- $32,910
- 75th
- $47,700
- 90th
- $60,930
All US occupations: $50,980
| Percentile | Value |
|---|---|
| 10th | $28,520 |
| 25th | $32,910 |
| Median | $38,120 |
| 75th | $47,700 |
| 90th | $60,930 |
| All US occupations | $50,980 |
Source: BLS OEWS, May 2025
- Median annual wage
- $38,120
- Median hourly wage
- $18.33/hr
- Mean annual wage
- $43,720
- People employed
- 53,500
Versus all US occupations
At $38,120, Travel Guides earn 25% below the $50,980 median across all US occupations, a difference of $12,860 a year.
Versus personal care and service occupations
The median is typical for the Personal Care and Service group, where the middle occupation pays $38,120.
Pay range
The top 10% earn $60,930 or more while the bottom 10% earn $28,520, a gap of 2.1×. That is a typical spread for a US occupation.
Rank in the bank
This median pays more than 5% of the 1,741 occupations in the NueCareer career bank.
Cost of living
U.S. Virgin Islands posts the highest raw median ($102,020), but once local prices are taken into account Wyoming leads at $50,728 in national-average dollars.
Pay by state
Which states pay Travel Guides the most?
State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.
| State | Median | COL-adjusted | Employed |
|---|---|---|---|
| 1U.S. Virgin Islands | $102,020 | N/A | 50 |
| 2Washington | $54,160 | $50,611 | 1,420 |
| 3District of Columbia | $49,210 | $44,777 | 380 |
| 4Wyoming | $47,020 | $50,728 | 560 |
| 5California | $46,000 | $41,546 | 6,900 |
| 6Hawaii | $45,940 | $41,782 | 1,370 |
| 7Vermont | $45,920 | $46,877 | 140 |
| 8Maine | $44,940 | $46,306 | 270 |
| 9New York | $44,450 | $41,188 | 2,870 |
| 10Alaska | $44,210 | $43,191 | 1,660 |
Job outlook
Is Travel Guide a growing career?
Employment change over 2025–2035, against every US occupation
Faster than average. +6.3% projected growth vs 3.5% for all occupations.
| Item | Value |
|---|---|
| Travel Guides | +6.3% |
| All US occupations | +3.5% |
Source: BLS EP, 2025–2035
Faster than average
BLS projects employment of Travel Guides to change 6.3% over 2025–2035, against 3.5% projected for all occupations. That is 3,900 more jobs.
Annual openings
About 11,900 openings are projected each year, 19.1% of the 62,200 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.
Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Participation in leisure activities at public buildings, art galleries, and other places of interest is expected to drive employment growth for tour and travel guides. Greater emphasis on leisure experiences may support consistent growth for travel professionals. People are expected to continue to seek out the expertise of tour and travel guides to provide information and entertainment at museums, historical sites, parks, and other recreation locations.
Getting in
How to become a Travel Guide
Tour and travel guides typically need a high school diploma or the equivalent. Once hired, they usually receive training on the job. Some guides need a license.
- 1
Typical entry-level education
High school diploma or equivalent
- 2
Work experience in a related occupation
None
- 3
Typical on-the-job training
Moderate-term on-the-job training
- 4
Preparation needed (O*NET job zone)
Little or no preparation
BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.
What education people in the job have
O*NET incumbent survey: the highest level of education reported by people already working as travel guides.
- High School Diploma or the equivalent (such as a GED)45.8%
- Some College Courses21.3%
- Less than a High School Diploma17.7%
- Post-Secondary Certificate8.8%
- Bachelor's Degree5.7%
| Item | Value |
|---|---|
| High School Diploma or the equivalent (such as a GED) | 45.8% |
| Some College Courses | 21.3% |
| Less than a High School Diploma | 17.7% |
| Post-Secondary Certificate | 8.8% |
| Bachelor's Degree | 5.7% |
Source: O*NET 31.0 Database
The work
What does a Travel Guide do?
Plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups.
Tour and travel guides lead individuals or groups on excursions to various points of interest, including historical locations, museums, and monuments.
Day-to-day tasks
- Give advice on sightseeing and shopping.
- Resolve any problems with itineraries, service, or accommodations.
- Attend to special needs of tour participants.
- Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.
- Evaluate services received on the tour, and report findings to tour organizers.
- Plan tour itineraries, applying knowledge of travel routes and destination sites.
- Sell travel packages.
- Administer first aid to injured group participants.
O*NET core tasks, ordered by reported importance.
Working conditions and hours
Part-time work is common for tour and travel guides. Work schedules may vary and can include weekends, evenings, and holidays. The work may be seasonal, and tour and travel guides may be busier during peak travel times.
Travel guides will typically accompany groups of clients on their trips and may travel for multiple days in a row, often working long days during a trip, with time off in between.
Where the work happens
Indoors, climate-controlled
NeverEvery dayOutdoors in all weather
NeverEvery day
Physical demands
Sitting
NeverAlmost all the timeStanding
NeverAlmost all the timeBending or twisting
NeverAlmost all the time
Working with people
Contact with other people
NoneConstantConstant contact with other people.
Face-to-face discussions
NeverEvery dayDealing with the public
Not importantExtremely importantDealing with customers or the public is very important.
Pressure and stakes
Strict deadlines
NeverEvery dayMeeting strict deadlines at least weekly.
Conflict situations
NeverEvery dayCost of a mistake
Not seriousExtremely serious
Autonomy
Freedom to decide
NoneA lotA lot of freedom to make decisions without checking first.
Schedules: BLS Occupational Outlook Handbook, 2025–2035 edition. Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.
Where travel guides work
Share of jobs by employer type
- Museums, historical sites, and similar institutions26%
- Amusement, gambling, and recreation industries18%
- Travel arrangement and reservation services11%
- Self-employed workers9%
- Scenic and sightseeing transportation6%
| Item | Value |
|---|---|
| Museums, historical sites, and similar institutions | 26% |
| Amusement, gambling, and recreation industries | 18% |
| Travel arrangement and reservation services | 11% |
| Self-employed workers | 9% |
| Scenic and sightseeing transportation | 6% |
Source: BLS Occupational Outlook Handbook, 2025–2035 edition
Core skills
O*NET importance, 1 to 5
- Speaking4.0
- Active Listening3.9
- Reading Comprehension3.3
- Writing3.1
- Critical Thinking3.1
- Active Learning3.1
- Monitoring3.0
- Learning Strategies2.8
| Item | Value |
|---|---|
| Speaking | 4.0 |
| Active Listening | 3.9 |
| Reading Comprehension | 3.3 |
| Writing | 3.1 |
| Critical Thinking | 3.1 |
| Active Learning | 3.1 |
| Monitoring | 3.0 |
| Learning Strategies | 2.8 |
Source: O*NET 31.0 Database
Transferable skills
O*NET importance, 1 to 5
- Service Orientation4.1
- Social Perceptiveness3.9
- Coordination3.8
- Persuasion3.8
- Time Management3.3
- Negotiation3.1
- Complex Problem Solving3.1
- Judgment and Decision Making3.1
| Item | Value |
|---|---|
| Service Orientation | 4.1 |
| Social Perceptiveness | 3.9 |
| Coordination | 3.8 |
| Persuasion | 3.8 |
| Time Management | 3.3 |
| Negotiation | 3.1 |
| Complex Problem Solving | 3.1 |
| Judgment and Decision Making | 3.1 |
Source: O*NET 31.0 Database
Tools and software
- Business intelligence and data analysis software · in demand
- Data base user interface and query software · in demand
- Electronic mail software · in demand
- Office suite software · in demand
- Presentation software · in demand
- Spreadsheet software · in demand
- Web page creation and editing software · in demand
- Word processing software · in demand
- Accounting software
- Analytical or scientific software
- Customer relationship management CRM software
- Internet browser software
“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.
Personality fit
What personality type suits a Travel Guide?
O*NET Occupational Interests (RIASEC), scored 1 to 7
| Axis | Travel Guide |
|---|---|
| Realistic | 2 |
| Investigative | 2 |
| Artistic | 2 |
| Social | 5 |
| Enterprising | 5 |
| Conventional | 4 |
Source: O*NET 31.0 Database
What the work is built around
Day to day this is work built around teaching, helping and working directly with other people, combined with leading, persuading, selling and making decisions.
- Social4.8
- Enterprising4.6
- Conventional4.3
- Realistic2.5
- Artistic2.5
- Investigative2.3
Closest MBTI types
NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.
Explore further
Careers related to Travel Guide
O*NET related occupations
- Personal Care and Service
- Sales and Related
- Office and Administrative Support
Reservation and Transportation Ticket Agent and Travel Clerk
$44,390median a year
Most earn $32K to $78K
+2.5%High school - Personal Care and Service
- Personal Care and Service
Usher, Lobby Attendant, and Ticket Taker
$32,910median a year
Most earn $24K to $42K
+0.9%No formal credential - Management
More personal care and service careers
Median annual pay, with travel guides highlighted
- Exercise Trainer and Group Fitness Instructor$47,160
- Concierge$38,950
- Tour Guide and Escort$38,120
- Travel Guide$38,120
- Hairstylist$35,790
- Manicurist and Pedicurist$35,760
- Nanny$34,980
- Childcare Worker$34,980
- Gambling Dealer$34,320
| Item | Value |
|---|---|
| Exercise Trainer and Group Fitness Instructor | $47,160 |
| Concierge | $38,950 |
| Tour Guide and Escort | $38,120 |
| Travel Guide | $38,120 |
| Hairstylist | $35,790 |
| Manicurist and Pedicurist | $35,760 |
| Nanny | $34,980 |
| Childcare Worker | $34,980 |
| Gambling Dealer | $34,320 |
Source: BLS OEWS, May 2025
Specialty careers within travel guide
Distinct careers BLS counts inside this occupation, each with its own profile.
Lists Travel Guide appears on
Questions
Travel Guide: frequently asked questions
How much do Travel Guides make?
Travel Guides earn a median of $38,120 a year (BLS OEWS, May 2025), 25% below the $50,980 median for all US occupations. That works out at $18.33/hr. The middle half earn between $32,910 and $47,700. The top 10% earn $60,930 or more.
Do you need a degree to become a Travel Guide?
No. A bachelor's degree is not the norm: BLS reports a high school diploma or equivalent as the typical entry-level education for Travel Guides. BLS also lists moderate-term on-the-job training as typical on-the-job training. In O*NET's survey of people already doing the job, 45.8% hold high school diploma or the equivalent (such as a ged).
Is Travel Guide a growing career?
Yes. Employment is projected to grow 6.3% over 2025–2035, faster than the 3.5% average for all occupations (BLS EP, 2025–2035). BLS still projects about 11,900 openings a year, mostly from workers retiring or moving to other work.
What does a Travel Guide do?
Tour and travel guides lead individuals or groups on excursions to various points of interest, including historical locations, museums, and monuments. A core O*NET task: give advice on sightseeing and shopping. Employers most often ask for Business intelligence and data analysis software, Data base user interface and query software, Electronic mail software.
Which states pay Travel Guides the most?
The highest state medians for Travel Guides are U.S. Virgin Islands ($102,020), Washington ($54,160), District of Columbia ($49,210) (BLS OEWS, May 2025). Adjusted for local prices using BEA Regional Price Parities, Wyoming moves to the top at $50,728.
What personality type suits a Travel Guide?
O*NET scores Travel Guides highest on the Social, Enterprising and Conventional interest areas, so the work mixes teaching, helping and working directly with other people with leading, persuading, selling and making decisions. On NueCareer's MBTI-to-interest mapping that lines up most closely with ESFJ personalities. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.