Personal Care and Service

Tour Guide and Escort Salary (2026), outlook and how to become one

Escort individuals or groups on sightseeing tours or through places of interest, such as industrial establishments, public buildings, and art galleries.

Median pay
$38,120
Growth to 2035
+6.3%
Openings a year
11,900
Typical entry
High school

Tour Guides and Escorts earn a median of $38,120 per year ($18.33/hr) (BLS OEWS, May 2025). Employment is projected to grow 6.3% through 2035, with about 11,900 openings a year (BLS EP, 2025–2035). Typical entry-level education: High school diploma or equivalent.

  • SOC 39-7011
  • Personal Care and Service
  • Last updated October 9, 2026

At a glance

Tour Guide and Escort in four numbers

Median pay
$38,120a year, or $18.33/hr
Lowest 10% $29KTop 10% $61K

US median, all jobs: $50,980

BLS OEWS, May 2025
Projected growth
+6.3%Faster than average
This career
+6.3%
All jobs
+3.5%
Projected employment change, 2025–2035
ItemValue
This career+6.3%
All jobs+3.5%
BLS EP, 2025–2035
Openings a year
11,90062,200 jobs today
  • Jobs in 202562.2K
  • Projected 203566.1K
Employment, 2025–2035
ItemValue
Jobs in 202562.2K
Projected 203566.1K
BLS EP, 2025–2035
Typical education
High schoolneeded to enter
  • Less than high school4.1%
  • High school21.8%
  • Certificate7.7%
  • Associate's31%
  • Bachelor's30%
  • Master's2.1%
Highest education held by tour guides and escorts
SegmentValue
Less than high school4.1%
High school21.8%
Certificate7.7%
Associate's31%
Bachelor's30%
Master's2.1%
BLS EP, 2025–2035; mix: O*NET

Also advertised as: Art Museum Docent, Discovery Guide, Docent, Guide, Historical Interpreter, Museum Docent.

Pay

How much do Tour Guides and Escorts make?

Annual pay, lowest-paid to highest-paid

Every tour guide and escort in the US, by percentile of annual wage

Median

$38,120

Middle half earn $32,910 to $47,700

10th
$28,520
25th
$32,910
75th
$47,700
90th
$60,930

All US occupations: $50,980

Tour Guide and Escort annual wages
PercentileValue
10th$28,520
25th$32,910
Median$38,120
75th$47,700
90th$60,930
All US occupations$50,980

Source: BLS OEWS, May 2025

Median annual wage
$38,120
Median hourly wage
$18.33/hr
Mean annual wage
$43,720
People employed
53,500

Versus all US occupations

At $38,120, Tour Guides and Escorts earn 25% below the $50,980 median across all US occupations, a difference of $12,860 a year.

Versus personal care and service occupations

The median is typical for the Personal Care and Service group, where the middle occupation pays $38,120.

Pay range

The top 10% earn $60,930 or more while the bottom 10% earn $28,520, a gap of 2.1×. That is a typical spread for a US occupation.

Rank in the bank

This median pays more than 5% of the 1,741 occupations in the NueCareer career bank.

Cost of living

U.S. Virgin Islands posts the highest raw median ($102,020), but once local prices are taken into account Wyoming leads at $50,728 in national-average dollars.

Pay by state

Which states pay Tour Guides and Escorts the most?

State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.

Top 10 states by median annual wage for Tour Guides and Escorts
StateMedianCOL-adjustedEmployed
1U.S. Virgin Islands$102,020N/A50
2Washington$54,160$50,6111,420
3District of Columbia$49,210$44,777380
4Wyoming$47,020$50,728560
5California$46,000$41,5466,900
6Hawaii$45,940$41,7821,370
7Vermont$45,920$46,877140
8Maine$44,940$46,306270
9New York$44,450$41,1882,870
10Alaska$44,210$43,1911,660
See all 52 states, sortable, with cost-of-living adjustments

Job outlook

Is Tour Guide and Escort a growing career?

Projected change in jobs

Employment change over 2025–2035, against every US occupation

Tour Guides and Escorts
+6.3%
All US occupations
+3.5%

Faster than average. +6.3% projected growth vs 3.5% for all occupations.

Projected employment change, 2025–2035
ItemValue
Tour Guides and Escorts+6.3%
All US occupations+3.5%

Source: BLS EP, 2025–2035

Faster than average

BLS projects employment of Tour Guides and Escorts to change 6.3% over 2025–2035, against 3.5% projected for all occupations. That is 3,900 more jobs.

Annual openings

About 11,900 openings are projected each year, 19.1% of the 62,200 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.

Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Participation in leisure activities at public buildings, art galleries, and other places of interest is expected to drive employment growth for tour and travel guides. Greater emphasis on leisure experiences may support consistent growth for travel professionals. People are expected to continue to seek out the expertise of tour and travel guides to provide information and entertainment at museums, historical sites, parks, and other recreation locations.

Getting in

How to become a Tour Guide and Escort

Tour and travel guides typically need a high school diploma or the equivalent. Once hired, they usually receive training on the job. Some guides need a license.

  1. 1

    Typical entry-level education

    High school diploma or equivalent

  2. 2

    Work experience in a related occupation

    None

  3. 3

    Typical on-the-job training

    Moderate-term on-the-job training

  4. 4

    Preparation needed (O*NET job zone)

    Some preparation

BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.

What education people in the job have

O*NET incumbent survey: the highest level of education reported by people already working as tour guides and escorts.

  • Associate's Degree or other 2-year degree31%
  • Bachelor's Degree30%
  • High School Diploma or the equivalent (such as a GED)21.8%
  • Post-Secondary Certificate7.7%
  • Less than a High School Diploma4.1%
Highest education held by tour guides and escorts
ItemValue
Associate's Degree or other 2-year degree31%
Bachelor's Degree30%
High School Diploma or the equivalent (such as a GED)21.8%
Post-Secondary Certificate7.7%
Less than a High School Diploma4.1%

Source: O*NET 31.0 Database

Full BLS Occupational Outlook Handbook entry

The work

What does a Tour Guide and Escort do?

Escort individuals or groups on sightseeing tours or through places of interest, such as industrial establishments, public buildings, and art galleries.

Tour and travel guides lead individuals or groups on excursions to various points of interest, including historical locations, museums, and monuments.

Day-to-day tasks

  1. Describe tour points of interest to group members, and respond to questions.
  2. Provide directions and other pertinent information to visitors.
  3. Research various topics, including site history, environmental conditions, and clients' skills and abilities to plan appropriate expeditions, instruction, and commentary.
  4. Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.
  5. Conduct educational activities for school children.
  6. Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.
  7. Select travel routes and sites to be visited based on knowledge of specific areas.

O*NET core tasks, ordered by reported importance.

Working conditions and hours

Part-time work is common for tour and travel guides. Work schedules may vary and can include weekends, evenings, and holidays. The work may be seasonal, and tour and travel guides may be busier during peak travel times.

Travel guides will typically accompany groups of clients on their trips and may travel for multiple days in a row, often working long days during a trip, with time off in between.

Where the work happens

  • Indoors, climate-controlled

    NeverEvery day
  • Outdoors in all weather

    NeverEvery day

Physical demands

  • Sitting

    NeverAlmost all the time
  • Standing

    NeverAlmost all the time
  • Bending or twisting

    NeverAlmost all the time

Working with people

  • Contact with other people

    NoneConstant
  • Face-to-face discussions

    NeverEvery day
  • Dealing with the public

    Not importantExtremely important

    Dealing with customers or the public is very important.

Pressure and stakes

  • Strict deadlines

    NeverEvery day
  • Conflict situations

    NeverEvery day
  • Cost of a mistake

    Not seriousExtremely serious

    Mistakes are not usually serious.

Autonomy

  • Freedom to decide

    NoneA lot

    A lot of freedom to make decisions without checking first.

Schedules: BLS Occupational Outlook Handbook, 2025–2035 edition. Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.

Where tour guides and escorts work

Share of jobs by employer type

  • Museums, historical sites, and similar institutions26%
  • Amusement, gambling, and recreation industries18%
  • Travel arrangement and reservation services11%
  • Self-employed workers9%
  • Scenic and sightseeing transportation6%
Largest employers of Tour Guides and Escorts
ItemValue
Museums, historical sites, and similar institutions26%
Amusement, gambling, and recreation industries18%
Travel arrangement and reservation services11%
Self-employed workers9%
Scenic and sightseeing transportation6%

Source: BLS Occupational Outlook Handbook, 2025–2035 edition

Core skills

O*NET importance, 1 to 5

  • Speaking3.9
  • Active Listening3.3
  • Reading Comprehension3.0
  • Monitoring3.0
  • Critical Thinking2.9
  • Writing2.3
  • Active Learning2.3
  • Learning Strategies2.3
Core skills for Tour Guides and Escorts
ItemValue
Speaking3.9
Active Listening3.3
Reading Comprehension3.0
Monitoring3.0
Critical Thinking2.9
Writing2.3
Active Learning2.3
Learning Strategies2.3

Source: O*NET 31.0 Database

Transferable skills

O*NET importance, 1 to 5

  • Social Perceptiveness3.3
  • Service Orientation3.1
  • Coordination3.0
  • Time Management3.0
  • Judgment and Decision Making2.8
  • Persuasion2.6
  • Instructing2.4
  • Negotiation2.1
Transferable skills for Tour Guides and Escorts
ItemValue
Social Perceptiveness3.3
Service Orientation3.1
Coordination3.0
Time Management3.0
Judgment and Decision Making2.8
Persuasion2.6
Instructing2.4
Negotiation2.1

Source: O*NET 31.0 Database

Tools and software

  • Data base user interface and query software · in demand
  • Electronic mail software · in demand
  • Graphics or photo imaging software · in demand
  • Internet browser software · in demand
  • Office suite software · in demand
  • Presentation software · in demand
  • Spreadsheet software · in demand
  • Video conferencing software · in demand
  • Web page creation and editing software · in demand
  • Word processing software · in demand
  • Computer based training software
  • Customer relationship management CRM software

“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.

Personality fit

What personality type suits a Tour Guide and Escort?

Interest profile

O*NET Occupational Interests (RIASEC), scored 1 to 7

Tour Guide and Escort · Realistic: 3Tour Guide and Escort · Investigative: 2Tour Guide and Escort · Artistic: 3Tour Guide and Escort · Social: 5Tour Guide and Escort · Enterprising: 4Tour Guide and Escort · Conventional: 3
Tour Guide and Escort interest profile
AxisTour Guide and Escort
Realistic3
Investigative2
Artistic3
Social5
Enterprising4
Conventional3

Source: O*NET 31.0 Database

What the work is built around

Day to day this is work built around teaching, helping and working directly with other people, combined with leading, persuading, selling and making decisions.

  • Social5.3
  • Enterprising3.6
  • Artistic3.5
  • Realistic3.3
  • Conventional2.9
  • Investigative2.4

Closest MBTI types

NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.

Questions

Tour Guide and Escort: frequently asked questions

How much do Tour Guides and Escorts make?

Tour Guides and Escorts earn a median of $38,120 a year (BLS OEWS, May 2025), 25% below the $50,980 median for all US occupations. That works out at $18.33/hr. The middle half earn between $32,910 and $47,700. The top 10% earn $60,930 or more.

Do you need a degree to become a Tour Guide and Escort?

No. A bachelor's degree is not the norm: BLS reports a high school diploma or equivalent as the typical entry-level education for Tour Guides and Escorts. BLS also lists moderate-term on-the-job training as typical on-the-job training. In O*NET's survey of people already doing the job, 31.0% hold associate's degree or other 2-year degree.

Is Tour Guide and Escort a growing career?

Yes. Employment is projected to grow 6.3% over 2025–2035, faster than the 3.5% average for all occupations (BLS EP, 2025–2035). BLS still projects about 11,900 openings a year, mostly from workers retiring or moving to other work.

What does a Tour Guide and Escort do?

Tour and travel guides lead individuals or groups on excursions to various points of interest, including historical locations, museums, and monuments. A core O*NET task: describe tour points of interest to group members, and respond to questions. Employers most often ask for Data base user interface and query software, Electronic mail software, Graphics or photo imaging software.

Which states pay Tour Guides and Escorts the most?

The highest state medians for Tour Guides and Escorts are U.S. Virgin Islands ($102,020), Washington ($54,160), District of Columbia ($49,210) (BLS OEWS, May 2025). Adjusted for local prices using BEA Regional Price Parities, Wyoming moves to the top at $50,728.

What personality type suits a Tour Guide and Escort?

O*NET scores Tour Guides and Escorts highest on the Social, Enterprising and Artistic interest areas, so the work mixes teaching, helping and working directly with other people with leading, persuading, selling and making decisions. On NueCareer's MBTI-to-interest mapping the closest types are ESFP, ENFJ, ESFJ. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.