Business and Financial Operations

Agent and Business Manager of Artists, Performers, and Athletes Salary (2026), outlook and how to become one

Represent and promote artists, performers, and athletes in dealings with current or prospective employers.

Median pay
$82,890
Growth to 2035
+9.7%
Openings a year
2,400
Typical entry
Bachelor's

Agents and Business Managers of Artists, Performers, and Athletes earn a median of $82,890 per year ($39.85/hr) (BLS OEWS, May 2025). Employment is projected to grow 9.7% through 2035, with about 2,400 openings a year (BLS EP, 2025–2035). Typical entry-level education: Bachelor's degree.

  • SOC 13-1011
  • Business and Financial Operations
  • Last updated October 9, 2026

At a glance

Agent and Business Manager of Artists, Performers, and Athletes in four numbers

Median pay
$82,890a year, or $39.85/hr
Lowest 10% $48KTop 10% $285K

US median, all jobs: $50,980

BLS OEWS, May 2025
Projected growth
+9.7%Much faster than average
This career
+9.7%
All jobs
+3.5%
Projected employment change, 2025–2035
ItemValue
This career+9.7%
All jobs+3.5%
BLS EP, 2025–2035
Openings a year
2,40026,900 jobs today
  • Jobs in 202526.9K
  • Projected 203529.5K
Employment, 2025–2035
ItemValue
Jobs in 202526.9K
Projected 203529.5K
BLS EP, 2025–2035
Typical education
Bachelor'sneeded to enter
  • Less than high school1.3%
  • High school38%
  • Some college2.6%
  • Bachelor's41.3%
  • Master's16.8%
Highest education held by agents and business managers of artists, performers, and athletes
SegmentValue
Less than high school1.3%
High school38%
Some college2.6%
Bachelor's41.3%
Master's16.8%
BLS EP, 2025–2035; mix: O*NET

Also advertised as: Agent, Athlete Marketing Agent, Booker, Booking Agent, Entertainment Specialist, Literary Agent.

Pay

How much do Agents and Business Managers of Artists, Performers, and Athletes make?

Annual pay, lowest-paid to highest-paid

Every agent and business manager of artists, performers, and athletes in the US, by percentile of annual wage

Median

$82,890

Middle half earn $63,670 to $146,430

10th
$48,010
25th
$63,670
75th
$146,430
90th
$284,570

All US occupations: $50,980

Agent and Business Manager of Artists, Performers, and Athletes annual wages
PercentileValue
10th$48,010
25th$63,670
Median$82,890
75th$146,430
90th$284,570
All US occupations$50,980

Source: BLS OEWS, May 2025

Median annual wage
$82,890
Median hourly wage
$39.85/hr
Mean annual wage
$141,580
People employed
12,620

Versus all US occupations

At $82,890, Agents and Business Managers of Artists, Performers, and Athletes earn 63% above the $50,980 median across all US occupations, a difference of $31,910 a year.

Versus business and financial operations occupations

Inside the Business and Financial Operations group, where the middle occupation pays $80,730, this is 3% above the group median.

Pay range

The top 10% earn $284,570 or more while the bottom 10% earn $48,010, a gap of 5.9×. That is an unusually wide spread, which usually tracks specialisation, employer type and years of experience.

Rank in the bank

This median pays more than 63% of the 1,741 occupations in the NueCareer career bank.

Highest-paying state

Florida pays the most at $98,200, and still leads at $94,958 once local prices are taken into account.

Pay by state

Which states pay Agents and Business Managers of Artists, Performers, and Athletes the most?

State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.

Top 10 states by median annual wage for Agents and Business Managers of Artists, Performers, and Athletes
StateMedianCOL-adjustedEmployed
1Florida$98,200$94,958870
2California$98,110$88,6114,860
3Colorado$95,530$92,70180
4Texas$82,920$85,434320
5Michigan$82,440$85,681N/A
6New Hampshire$81,690$78,42440
7Connecticut$81,470$78,631170
8New Jersey$81,190$74,620170
9New York$79,620$73,7762,660
10Arkansas$78,560$90,36430

Job outlook

Is Agent and Business Manager of Artists, Performers, and Athletes a growing career?

Projected change in jobs

Employment change over 2025–2035, against every US occupation

Agents and Business Managers of Artists, Performers, and Athletes
+9.7%
All US occupations
+3.5%

Much faster than average. +9.7% projected growth vs 3.5% for all occupations.

Projected employment change, 2025–2035
ItemValue
Agents and Business Managers of Artists, Performers, and Athletes+9.7%
All US occupations+3.5%

Source: BLS EP, 2025–2035

Much faster than average

BLS projects employment of Agents and Business Managers of Artists, Performers, and Athletes to change 9.7% over 2025–2035, roughly 2.8× the 3.5% projected for all occupations. That is 2,600 more jobs.

Annual openings

About 2,400 openings are projected each year, 8.9% of the 26,900 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.

Getting in

How to become an Agent and Business Manager of Artists, Performers, and Athletes

  1. 1

    Typical entry-level education

    Bachelor's degree

  2. 2

    Work experience in a related occupation

    Less than 5 years

  3. 3

    Typical on-the-job training

    None

  4. 4

    Preparation needed (O*NET job zone)

    Medium preparation

BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.

What education people in the job have

O*NET incumbent survey: the highest level of education reported by people already working as agents and business managers of artists, performers, and athletes.

  • Bachelor's Degree41.3%
  • High School Diploma or the equivalent (such as a GED)38%
  • Master's Degree16.8%
  • Some College Courses2.6%
  • Less than a High School Diploma1.3%
Highest education held by agents and business managers of artists, performers, and athletes
ItemValue
Bachelor's Degree41.3%
High School Diploma or the equivalent (such as a GED)38%
Master's Degree16.8%
Some College Courses2.6%
Less than a High School Diploma1.3%

Source: O*NET 31.0 Database

The work

What does an Agent and Business Manager of Artists, Performers, and Athletes do?

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Day-to-day tasks

  1. Keep informed of industry trends and deals.
  2. Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  3. Conduct auditions or interviews to evaluate potential clients.
  4. Collect fees, commissions, or other payments, according to contract terms.
  5. Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  6. Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  7. Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  8. Arrange meetings concerning issues involving their clients.

O*NET core tasks, ordered by reported importance.

Working conditions and hours

Where the work happens

  • Indoors, climate-controlled

    NeverEvery day
  • Outdoors in all weather

    NeverEvery day

    Almost never works outdoors.

Physical demands

  • Sitting

    NeverAlmost all the time

    Seated for more than half the working day.

  • Standing

    NeverAlmost all the time
  • Bending or twisting

    NeverAlmost all the time

Working with people

  • Contact with other people

    NoneConstant

    Constant contact with other people.

  • Face-to-face discussions

    NeverEvery day

    Face-to-face discussions every day.

  • Dealing with the public

    Not importantExtremely important

Pressure and stakes

  • Strict deadlines

    NeverEvery day

    Meeting strict deadlines at least weekly.

  • Conflict situations

    NeverEvery day
  • Cost of a mistake

    Not seriousExtremely serious

Autonomy

  • Freedom to decide

    NoneA lot

    A lot of freedom to make decisions without checking first.

Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.

Core skills

O*NET importance, 1 to 5

  • Reading Comprehension4.0
  • Active Listening4.0
  • Speaking4.0
  • Critical Thinking3.8
  • Writing3.6
  • Active Learning3.5
  • Monitoring2.9
  • Learning Strategies2.6
Core skills for Agents and Business Managers of Artists, Performers, and Athletes
ItemValue
Reading Comprehension4.0
Active Listening4.0
Speaking4.0
Critical Thinking3.8
Writing3.6
Active Learning3.5
Monitoring2.9
Learning Strategies2.6

Source: O*NET 31.0 Database

Transferable skills

O*NET importance, 1 to 5

  • Persuasion4.0
  • Negotiation4.0
  • Social Perceptiveness3.9
  • Coordination3.8
  • Time Management3.8
  • Complex Problem Solving3.4
  • Judgment and Decision Making3.1
  • Service Orientation3.0
Transferable skills for Agents and Business Managers of Artists, Performers, and Athletes
ItemValue
Persuasion4.0
Negotiation4.0
Social Perceptiveness3.9
Coordination3.8
Time Management3.8
Complex Problem Solving3.4
Judgment and Decision Making3.1
Service Orientation3.0

Source: O*NET 31.0 Database

Tools and software

  • Customer relationship management CRM software · in demand
  • Electronic mail software · in demand
  • Graphics or photo imaging software · in demand
  • Office suite software · in demand
  • Operating system software · in demand
  • Presentation software · in demand
  • Spreadsheet software · in demand
  • Video conferencing software · in demand
  • Web page creation and editing software · in demand
  • Word processing software · in demand
  • Accounting software
  • Analytical or scientific software

“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.

Personality fit

What personality type suits an Agent and Business Manager of Artists, Performers, and Athletes?

Interest profile

O*NET Occupational Interests (RIASEC), scored 1 to 7

Agent and Business Manager of Artists, Performers, and Athletes · Realistic: 1Agent and Business Manager of Artists, Performers, and Athletes · Investigative: 2Agent and Business Manager of Artists, Performers, and Athletes · Artistic: 4Agent and Business Manager of Artists, Performers, and Athletes · Social: 4Agent and Business Manager of Artists, Performers, and Athletes · Enterprising: 6Agent and Business Manager of Artists, Performers, and Athletes · Conventional: 4
Agent and Business Manager of Artists, Performers, and Athletes interest profile
AxisAgent and Business Manager of Artists, Performers, and Athletes
Realistic1
Investigative2
Artistic4
Social4
Enterprising6
Conventional4

Source: O*NET 31.0 Database

What the work is built around

Day to day this is work built around leading, persuading, selling and making decisions, combined with teaching, helping and working directly with other people.

  • Enterprising6.5
  • Social4.1
  • Conventional3.7
  • Artistic3.5
  • Investigative1.8
  • Realistic1.0

Closest MBTI types

NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.

Questions

Agent and Business Manager of Artists, Performers, and Athletes: frequently asked questions

How much do Agents and Business Managers of Artists, Performers, and Athletes make?

Agents and Business Managers of Artists, Performers, and Athletes earn a median of $82,890 a year (BLS OEWS, May 2025). That is 63% above the $50,980 median for all US occupations. That works out at $39.85/hr. The middle half earn between $63,670 and $146,430. The top 10% earn $284,570 or more.

Do you need a degree to become an Agent and Business Manager of Artists, Performers, and Athletes?

Yes. BLS reports a bachelor's degree as the typical entry-level education for Agents and Business Managers of Artists, Performers, and Athletes, and O*NET rates the preparation needed as medium preparation. Employers typically expect less than 5 years of related work experience first. In O*NET's survey of people already doing the job, 41.3% hold bachelor's degree.

Is Agent and Business Manager of Artists, Performers, and Athletes a growing career?

Yes, strongly. Employment is projected to grow 9.7% over 2025–2035, more than double the 3.5% projected for all occupations (BLS EP, 2025–2035). BLS still projects about 2,400 openings a year, mostly from workers retiring or moving to other work.

What does an Agent and Business Manager of Artists, Performers, and Athletes do?

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. A core O*NET task: keep informed of industry trends and deals. Employers most often ask for Customer relationship management CRM software, Electronic mail software, Graphics or photo imaging software.

Which states pay Agents and Business Managers of Artists, Performers, and Athletes the most?

The highest state medians for Agents and Business Managers of Artists, Performers, and Athletes are Florida ($98,200), California ($98,110), Colorado ($95,530) (BLS OEWS, May 2025).

What personality type suits an Agent and Business Manager of Artists, Performers, and Athletes?

O*NET scores Agents and Business Managers of Artists, Performers, and Athletes highest on the Enterprising, Social and Conventional interest areas, so the work mixes leading, persuading, selling and making decisions with teaching, helping and working directly with other people. On NueCareer's MBTI-to-interest mapping that lines up most closely with ENFJ personalities. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.