Represents YouTubers, streamers and social media creators, handling their brand deals, business decisions and career growth. BLS does not publish separate figures for agents and business managers of artists, performers, and athletes; it counts them within agent and business manager of artists, performers, and athletes (SOC 13-1011), whose median pay is $82,890 a year (BLS OEWS, May 2025). Typical entry-level education: Bachelor's degree.
- SOC 13-1011
- Business and Financial Operations
- Last updated October 9, 2026
At a glance
Creator Talent Manager in four numbers
- Median pay
- $82,890a year, or $39.85/hrBLS OEWS, May 2025Lowest 10% $48KTop 10% $285K
US median, all jobs: $50,980
- Projected growth
- +9.7%Much faster than averageBLS EP, 2025–2035This career+9.7%All jobs+3.5%
Projected employment change, 2025–2035 Item Value This career +9.7% All jobs +3.5% - Openings a year
- 2,40026,900 jobs todayBLS EP, 2025–2035
- Jobs in 202526.9K
- Projected 203529.5K
Employment, 2025–2035 Item Value Jobs in 2025 26.9K Projected 2035 29.5K - Typical education
- Bachelor'sneeded to enterBLS EP, 2025–2035; mix: O*NET
- Less than high school1.3%
- High school38%
- Some college2.6%
- Bachelor's41.3%
- Master's16.8%
Highest education held by agents and business managers of artists, performers, and athletes Segment Value Less than high school 1.3% High school 38% Some college 2.6% Bachelor's 41.3% Master's 16.8%
Also advertised as: Influencer Talent Manager, Digital Talent Manager, YouTuber Manager, Creator Manager, Influencer Manager.
Pay
How much do Agents and Business Managers of Artists, Performers, and Athletes make?
Every creator talent manager in the US, by percentile of annual wage
Median
$82,890
Middle half earn $63,670 to $146,430
- 10th
- $48,010
- 25th
- $63,670
- 75th
- $146,430
- 90th
- $284,570
All US occupations: $50,980
| Percentile | Value |
|---|---|
| 10th | $48,010 |
| 25th | $63,670 |
| Median | $82,890 |
| 75th | $146,430 |
| 90th | $284,570 |
| All US occupations | $50,980 |
Source: BLS OEWS, May 2025
- Median annual wage
- $82,890
- Median hourly wage
- $39.85/hr
- Mean annual wage
- $141,580
- People employed
- 12,620
Versus all US occupations
At $82,890, Agents and Business Managers of Artists, Performers, and Athletes earn 63% above the $50,980 median across all US occupations, a difference of $31,910 a year.
Versus business and financial operations occupations
Inside the Business and Financial Operations group, where the middle occupation pays $80,730, this is 3% above the group median.
Pay range
The top 10% earn $284,570 or more while the bottom 10% earn $48,010, a gap of 5.9×. That is an unusually wide spread, which usually tracks specialisation, employer type and years of experience.
Rank in the bank
This median pays more than 63% of the 1,741 occupations in the NueCareer career bank.
Highest-paying state
Florida pays the most at $98,200, and still leads at $94,958 once local prices are taken into account.
Pay by state
Which states pay Agents and Business Managers of Artists, Performers, and Athletes the most?
State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.
| State | Median | COL-adjusted | Employed |
|---|---|---|---|
| 1Florida | $98,200 | $94,958 | 870 |
| 2California | $98,110 | $88,611 | 4,860 |
| 3Colorado | $95,530 | $92,701 | 80 |
| 4Texas | $82,920 | $85,434 | 320 |
| 5Michigan | $82,440 | $85,681 | N/A |
| 6New Hampshire | $81,690 | $78,424 | 40 |
| 7Connecticut | $81,470 | $78,631 | 170 |
| 8New Jersey | $81,190 | $74,620 | 170 |
| 9New York | $79,620 | $73,776 | 2,660 |
| 10Arkansas | $78,560 | $90,364 | 30 |
Job outlook
Is Creator Talent Manager a growing career?
Employment change over 2025–2035, against every US occupation
Much faster than average. +9.7% projected growth vs 3.5% for all occupations.
| Item | Value |
|---|---|
| Agents and Business Managers of Artists, Performers, and Athletes | +9.7% |
| All US occupations | +3.5% |
Source: BLS EP, 2025–2035
Much faster than average
BLS projects employment of Agents and Business Managers of Artists, Performers, and Athletes to change 9.7% over 2025–2035, roughly 2.8× the 3.5% projected for all occupations. That is 2,600 more jobs.
Annual openings
About 2,400 openings are projected each year, 8.9% of the 26,900 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.
Getting in
How to become a Creator Talent Manager
There is no required degree, though many managers studied marketing, communications or business. Most start as assistants or coordinators at creator management firms, talent agencies or influencer marketing agencies, learning deal terms and brand relationships before building their own roster. Some begin by managing a single creator they know.
The Talent Managers Association offers education and a code of ethics for managers, and FTC endorsement guidance shapes how sponsored content must be disclosed. In California, booking employment for clients is regulated under the state's Talent Agencies Act, so managers need to understand where management ends and agency work begins.
- 1
Typical entry-level education
Bachelor's degree
- 2
Work experience in a related occupation
Less than 5 years
- 3
Typical on-the-job training
None
- 4
Preparation needed (O*NET job zone)
Medium preparation
BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.
What education people in the job have
O*NET incumbent survey: the highest level of education reported by people already working as agents and business managers of artists, performers, and athletes.
- Bachelor's Degree41.3%
- High School Diploma or the equivalent (such as a GED)38%
- Master's Degree16.8%
- Some College Courses2.6%
- Less than a High School Diploma1.3%
| Item | Value |
|---|---|
| Bachelor's Degree | 41.3% |
| High School Diploma or the equivalent (such as a GED) | 38% |
| Master's Degree | 16.8% |
| Some College Courses | 2.6% |
| Less than a High School Diploma | 1.3% |
Source: O*NET 31.0 Database
The work
What does a Creator Talent Manager do?
Creator talent managers are business partners for online creators. They pitch their clients to brands, negotiate sponsorship rates and contract terms, and make sure deals don't conflict or lock the creator into bad terms. They help plan content strategy, product launches, merchandise lines, books, tours and moves into television or podcasts.
Day to day, managers field inbound brand requests, chase late payments, review contracts with lawyers, coordinate shoots and handle problems when a campaign goes wrong. Many manage a roster of creators at a management company and are paid a commission on deals, so building trust and long relationships with both creators and brands is central to the job.
Day-to-day tasks
- Pitch creator clients to brands and agencies
- Negotiate sponsorship rates and contract terms
- Review contracts with entertainment lawyers
- Plan creators' content, product and business strategy
- Coordinate brand campaign deliverables and deadlines
- Track invoices and collect payments
- Recruit new creators to the roster
Typical tasks, researched by NueCareer from the sources below.
Working conditions and hours
Managers work at creator management companies, talent agencies and boutique firms, mainly in Los Angeles and New York but often remotely. Hours are irregular because creators and brands work across time zones and weekends, and travel to events, shoots and brand meetings is common.
Where the work happens
Indoors, climate-controlled
NeverEvery dayOutdoors in all weather
NeverEvery dayAlmost never works outdoors.
Physical demands
Sitting
NeverAlmost all the timeSeated for more than half the working day.
Standing
NeverAlmost all the timeBending or twisting
NeverAlmost all the time
Working with people
Contact with other people
NoneConstantConstant contact with other people.
Face-to-face discussions
NeverEvery dayFace-to-face discussions every day.
Dealing with the public
Not importantExtremely important
Pressure and stakes
Strict deadlines
NeverEvery dayMeeting strict deadlines at least weekly.
Conflict situations
NeverEvery dayCost of a mistake
Not seriousExtremely serious
Autonomy
Freedom to decide
NoneA lotA lot of freedom to make decisions without checking first.
Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.
Core skills
O*NET importance, 1 to 5
- Reading Comprehension4.0
- Active Listening4.0
- Speaking4.0
- Critical Thinking3.8
- Writing3.6
- Active Learning3.5
- Monitoring2.9
- Learning Strategies2.6
| Item | Value |
|---|---|
| Reading Comprehension | 4.0 |
| Active Listening | 4.0 |
| Speaking | 4.0 |
| Critical Thinking | 3.8 |
| Writing | 3.6 |
| Active Learning | 3.5 |
| Monitoring | 2.9 |
| Learning Strategies | 2.6 |
Source: O*NET 31.0 Database
Transferable skills
O*NET importance, 1 to 5
- Persuasion4.0
- Negotiation4.0
- Social Perceptiveness3.9
- Coordination3.8
- Time Management3.8
- Complex Problem Solving3.4
- Judgment and Decision Making3.1
- Service Orientation3.0
| Item | Value |
|---|---|
| Persuasion | 4.0 |
| Negotiation | 4.0 |
| Social Perceptiveness | 3.9 |
| Coordination | 3.8 |
| Time Management | 3.8 |
| Complex Problem Solving | 3.4 |
| Judgment and Decision Making | 3.1 |
| Service Orientation | 3.0 |
Source: O*NET 31.0 Database
Tools and software
- Customer relationship management CRM software · in demand
- Electronic mail software · in demand
- Graphics or photo imaging software · in demand
- Office suite software · in demand
- Operating system software · in demand
- Presentation software · in demand
- Spreadsheet software · in demand
- Video conferencing software · in demand
- Web page creation and editing software · in demand
- Word processing software · in demand
- Accounting software
- Analytical or scientific software
“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.
Personality fit
What personality type suits a Creator Talent Manager?
NueCareer estimate (Holland code ESC) built on O*NET's Agent and Business Manager of Artists, Performers, and Athletes profile, scored 1 to 7
| Axis | Creator Talent Manager |
|---|---|
| Realistic | 1 |
| Investigative | 2 |
| Artistic | 4 |
| Social | 5 |
| Enterprising | 6 |
| Conventional | 4 |
Source: O*NET 31.0 Database
What the work is built around
Day to day this is work built around leading, persuading, selling and making decisions, combined with teaching, helping and working directly with other people.
- Enterprising6.5
- Social4.7
- Conventional4.2
- Artistic3.5
- Investigative1.8
- Realistic1.0
Closest MBTI types
NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.
Explore further
Careers related to Creator Talent Manager
O*NET related occupations
- Business and Financial Operations
Agent and Business Manager of Artists, Performers, and Athletes
$82,890median a year
Most earn $48K to $285K
+9.7%Bachelor's - Arts, Design, Entertainment, Sports, and Media
- Sales and Related
- Arts, Design, Entertainment, Sports, and Media
- Management
- Arts, Design, Entertainment, Sports, and Media
More business and financial operations careers
Median annual pay, with agents and business managers of artists, performers, and athletes highlighted
- Financial Advisor$105,070
- Accountant$83,680
- Creator Talent Manager$82,890
- Insurance Underwriter$81,370
- Coroner$80,730
- Claims Adjuster, Examiner, and Investigator$78,000
- Loan Officer$76,690
- Human Resources Specialist$75,940
- Appraiser and Assessor of Real Estate$67,960
| Item | Value |
|---|---|
| Financial Advisor | $105,070 |
| Accountant | $83,680 |
| Creator Talent Manager | $82,890 |
| Insurance Underwriter | $81,370 |
| Coroner | $80,730 |
| Claims Adjuster, Examiner, and Investigator | $78,000 |
| Loan Officer | $76,690 |
| Human Resources Specialist | $75,940 |
| Appraiser and Assessor of Real Estate | $67,960 |
Source: BLS OEWS, May 2025
Lists Creator Talent Manager appears on
Questions
Creator Talent Manager: frequently asked questions
How much do Agents and Business Managers of Artists, Performers, and Athletes make?
BLS does not publish a separate wage for agents and business managers of artists, performers, and athletes. It counts them within agent and business manager of artists, performers, and athletes, whose median pay is $82,890 a year (BLS OEWS, May 2025). The middle half of that occupation earn between $63,670 and $146,430, and the top 10% earn $284,570 or more.
Do you need a degree to become a Creator Talent Manager?
Yes. BLS reports a bachelor's degree as the typical entry-level education for Agents and Business Managers of Artists, Performers, and Athletes, and O*NET rates the preparation needed as medium preparation. Employers typically expect less than 5 years of related work experience first. In O*NET's survey of people already doing the job, 41.3% hold bachelor's degree.
Is Creator Talent Manager a growing career?
Yes, strongly. Employment is projected to grow 9.7% over 2025–2035, more than double the 3.5% projected for all occupations (BLS EP, 2025–2035). BLS still projects about 2,400 openings a year, mostly from workers retiring or moving to other work.
What does a Creator Talent Manager do?
Creator talent managers are business partners for online creators. A typical task: pitch creator clients to brands and agencies. Employers most often ask for Customer relationship management CRM software, Electronic mail software, Graphics or photo imaging software.
Which states pay Agents and Business Managers of Artists, Performers, and Athletes the most?
The highest state medians for Agents and Business Managers of Artists, Performers, and Athletes are Florida ($98,200), California ($98,110), Colorado ($95,530) (BLS OEWS, May 2025).
What personality type suits a Creator Talent Manager?
O*NET scores Agents and Business Managers of Artists, Performers, and Athletes highest on the Enterprising, Social and Conventional interest areas, so the work mixes leading, persuading, selling and making decisions with teaching, helping and working directly with other people. On NueCareer's MBTI-to-interest mapping the closest types are ENFJ, ESFJ. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.