Marketing Manager Salary by State (2026)

Name: Marketing Manager annual wages by US state, May 2025
Creator: NueCareer
License: https://creativecommons.org/licenses/by/4.0/

Marketing Managers earn the most in Massachusetts at $212,020 a year and the least in Guam at $79,890 (BLS OEWS, May 2025). The national median is $166,790. All 50 states and territories with reported data are ranked below, with a cost-of-living adjusted column.

Highest median: $212,020
National median: $166,790
Lowest median: $79,890
States reporting: 50

Top 5 states for Marketing Managers

1. Massachusetts$212,020 median · $200,478 adjusted · 14,270 employed
2. California$193,620 median · $174,874 adjusted · 54,660 employed
3. Virginia$187,820 median · $185,769 adjusted · 6,890 employed
4. Colorado$182,730 median · $177,318 adjusted · 6,010 employed
5. New York$181,200 median · $167,901 adjusted · 54,000 employed

Lowest-paying states for Marketing Managers

50. Guam$79,890 median · no price parity · 120 employed
49. U.S. Virgin Islands$97,760 median · no price parity · 60 employed
48. West Virginia$98,750 median · $110,339 adjusted · 300 employed
47. Mississippi$100,940 median · $116,086 adjusted · 770 employed
46. Nevada$107,550 median · $107,573 adjusted · 3,430 employed

Marketing Manager salary in every state

Sort by any column. Employment is the number of marketing managers OEWS estimates in that state; blank cells are estimates BLS suppressed because the sample was too small.

Annual wages by state, sortable by median, quartiles, employment and cost-of-living adjusted median
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1	Massachusetts	$212,020	$167,290	$261,420	14,270	$200,478
2	California	$193,620	$139,950	$271,360	54,660	$174,874
3	Virginia	$187,820	$142,820	$246,900	6,890	$185,769
4	Colorado	$182,730	$149,100	$223,470	6,010	$177,318
5	New York	$181,200	$140,140	$233,730	54,000	$167,901
6	New Jersey	$180,040	$153,650	$228,520	13,510	$165,470
7	District of Columbia	$177,170	$139,510	$231,330	3,470	$161,209
8	Minnesota	$173,300	$130,610	$219,250	8,500	$175,723
9	Washington	$172,270	$127,660	$224,170	8,880	$160,980
10	Connecticut	$169,240	$130,400	$219,830	5,800	$163,343
11	South Dakota	$167,750	$121,070	$233,820	220	$189,364
12	Montana	$165,580	$114,430	$207,160	N/A	$174,948
13	North Carolina	$165,480	$127,120	$210,580	10,790	$175,434
14	Illinois	$162,860	$124,300	$212,040	21,140	$162,928
15	Wyoming	$161,580	$117,470	$193,100	100	$174,321
16	Oregon	$161,560	$119,790	$215,250	4,960	$156,307
17	Georgia	$160,760	$122,320	$205,400	8,510	$166,949
18	Kansas	$154,510	$116,620	$202,580	1,570	$171,548
19	Maryland	$154,160	$107,010	$200,080	6,510	$146,876
20	Pennsylvania	$150,810	$104,680	$207,490	13,840	$154,563
21	Texas	$147,880	$106,110	$200,430	44,680	$152,364
22	South Carolina	$143,290	$105,170	$192,520	3,760	$152,844
23	New Hampshire	$143,280	$132,740	$187,870	1,460	$137,551
24	Florida	$142,620	$104,010	$203,490	24,820	$137,912
25	Idaho	$142,090	$102,630	$197,240	1,320	$148,795
26	Utah	$139,830	$104,720	$179,180	6,100	$141,437
27	Michigan	$138,510	$104,320	$181,720	6,620	$143,956
28	Arkansas	$136,520	$97,280	$178,310	1,860	$157,033
29	Indiana	$136,260	$104,070	$178,210	3,350	$146,000
30	Maine	$135,380	$112,760	$186,160	1,320	$139,495
31	Wisconsin	$133,600	$104,980	$176,080	4,890	$141,984
32	Ohio	$132,330	$102,000	$175,750	10,620	$142,637
33	Arizona	$132,220	$119,000	$172,000	4,870	$131,331
34	Tennessee	$131,990	$98,810	$173,180	7,730	$143,670
35	Iowa	$131,120	$103,550	$166,830	2,210	$149,404
36	Missouri	$130,550	$100,120	$173,580	6,550	$143,751
37	Kentucky	$128,930	$93,780	$170,720	1,930	$143,003
38	Oklahoma	$126,920	$96,940	$162,480	1,420	$144,485
39	North Dakota	$125,580	$103,980	$157,830	180	$141,166
40	New Mexico	$122,980	$85,770	$161,550	800	$133,367
41	Louisiana	$120,650	$85,770	$155,140	940	$136,781
42	Alabama	$120,160	$89,950	$164,800	1,540	$135,280
43	Hawaii	$117,770	$92,510	$164,810	570	$107,111
44	Alaska	$116,270	$99,430	$152,910	240	$113,590
45	Nebraska	$110,570	$93,950	$145,660	1,910	$122,715
46	Nevada	$107,550	$83,270	$167,660	3,430	$107,573
47	Mississippi	$100,940	$75,170	$156,020	770	$116,086
48	West Virginia	$98,750	$80,200	$150,170	300	$110,339
49	U.S. Virgin Islands	$97,760	$84,610	$98,990	60	N/A
50	Guam	$79,890	$59,280	$115,640	120	N/A

How the cost-of-living adjustment works

The adjusted column divides each state median by that state's BEA Regional Price Parity (RPP) and multiplies by 100. RPPs measure how much a fixed basket of goods, services and rents costs in one state relative to the national average, so the result restates local pay in national-average dollars.

For Marketing Managers, that changes the ranking: Massachusetts leads on raw pay at $212,020, while Massachusetts leads once prices are taken into account at $200,478.

Source: BEA Regional Price Parities by State, 2024 (public domain). The adjustment is NueCareer's calculation, not a BLS or BEA published statistic.

Marketing Manager pay by state: FAQ

Which state pays Marketing Managers the most?

Massachusetts reports the highest median wage for Marketing Managers at $212,020 a year (BLS OEWS, May 2025), followed by California ($193,620) and Virginia ($187,820).

Which state pays Marketing Managers the least?

Guam reports the lowest median for Marketing Managers at $79,890 a year, $132,130 below the highest-paying state (BLS OEWS, May 2025).

Where do Marketing Managers earn the most after cost of living?

Dividing each state median by that state's BEA Regional Price Parity puts Massachusetts first at $200,478 in national-average dollars, from a raw median of $212,020. BEA Regional Price Parities, 2024.

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