Pay by state · 50 areas
Marketing Manager Salary by State (2026)
Marketing Managers earn the most in Massachusetts at $212,020 a year and the least in West Virginia at $98,750 (BLS OEWS, May 2025). The national median is $166,790. The table below covers 47 states, DC, U.S. Virgin Islands and Guam, with a cost-of-living adjusted column.
- Highest median
- $212,020Massachusetts
- National median
- $166,790BLS OEWS, May 2025
- Lowest median
- $98,750West Virginia
- Areas reporting
- 50of 54 OEWS areas
Top and bottom
Highest- and lowest-paying states for marketing managers
Ranked on the state median among the 47 reporting states and DC. Territories are in the full table but not ranked here.
Highest median pay
- 1Massachusetts$212,020
- 2California$193,620
- 3Virginia$187,820
- 4Colorado$182,730
- 5New York$181,200
Lowest median pay
- 1West Virginia$98,750
- 2Mississippi$100,940
- 3Nevada$107,550
- 4Nebraska$110,570
- 5Alaska$116,270
All states
Marketing Manager salary in every state
Sort by any column. Employment is the number of marketing managers OEWS estimates in that state; blank cells are estimates BLS suppressed because the sample was too small.
| # | ||||||
|---|---|---|---|---|---|---|
| 1 | MAMassachusetts | $212,020 | $167,290 | $261,420 | 14,270 | $200,478 |
| 2 | CACalifornia | $193,620 | $139,950 | $271,360 | 54,660 | $174,874 |
| 3 | VAVirginia | $187,820 | $142,820 | $246,900 | 6,890 | $185,769 |
| 4 | COColorado | $182,730 | $149,100 | $223,470 | 6,010 | $177,318 |
| 5 | NYNew York | $181,200 | $140,140 | $233,730 | 54,000 | $167,901 |
| 6 | NJNew Jersey | $180,040 | $153,650 | $228,520 | 13,510 | $165,470 |
| 7 | DCDistrict of Columbia | $177,170 | $139,510 | $231,330 | 3,470 | $161,209 |
| 8 | MNMinnesota | $173,300 | $130,610 | $219,250 | 8,500 | $175,723 |
| 9 | WAWashington | $172,270 | $127,660 | $224,170 | 8,880 | $160,980 |
| 10 | CTConnecticut | $169,240 | $130,400 | $219,830 | 5,800 | $163,343 |
| 11 | SDSouth Dakota | $167,750 | $121,070 | $233,820 | 220 | $189,364 |
| 12 | MTMontana | $165,580 | $114,430 | $207,160 | N/A | $174,948 |
| 13 | NCNorth Carolina | $165,480 | $127,120 | $210,580 | 10,790 | $175,434 |
| 14 | ILIllinois | $162,860 | $124,300 | $212,040 | 21,140 | $162,928 |
| 15 | WYWyoming | $161,580 | $117,470 | $193,100 | 100 | $174,321 |
| 16 | OROregon | $161,560 | $119,790 | $215,250 | 4,960 | $156,307 |
| 17 | GAGeorgia | $160,760 | $122,320 | $205,400 | 8,510 | $166,949 |
| 18 | KSKansas | $154,510 | $116,620 | $202,580 | 1,570 | $171,548 |
| 19 | MDMaryland | $154,160 | $107,010 | $200,080 | 6,510 | $146,876 |
| 20 | PAPennsylvania | $150,810 | $104,680 | $207,490 | 13,840 | $154,563 |
| 21 | TXTexas | $147,880 | $106,110 | $200,430 | 44,680 | $152,364 |
| 22 | SCSouth Carolina | $143,290 | $105,170 | $192,520 | 3,760 | $152,844 |
| 23 | NHNew Hampshire | $143,280 | $132,740 | $187,870 | 1,460 | $137,551 |
| 24 | FLFlorida | $142,620 | $104,010 | $203,490 | 24,820 | $137,912 |
| 25 | IDIdaho | $142,090 | $102,630 | $197,240 | 1,320 | $148,795 |
| 26 | UTUtah | $139,830 | $104,720 | $179,180 | 6,100 | $141,437 |
| 27 | MIMichigan | $138,510 | $104,320 | $181,720 | 6,620 | $143,956 |
| 28 | ARArkansas | $136,520 | $97,280 | $178,310 | 1,860 | $157,033 |
| 29 | INIndiana | $136,260 | $104,070 | $178,210 | 3,350 | $146,000 |
| 30 | MEMaine | $135,380 | $112,760 | $186,160 | 1,320 | $139,495 |
| 31 | WIWisconsin | $133,600 | $104,980 | $176,080 | 4,890 | $141,984 |
| 32 | OHOhio | $132,330 | $102,000 | $175,750 | 10,620 | $142,637 |
| 33 | AZArizona | $132,220 | $119,000 | $172,000 | 4,870 | $131,331 |
| 34 | TNTennessee | $131,990 | $98,810 | $173,180 | 7,730 | $143,670 |
| 35 | IAIowa | $131,120 | $103,550 | $166,830 | 2,210 | $149,404 |
| 36 | MOMissouri | $130,550 | $100,120 | $173,580 | 6,550 | $143,751 |
| 37 | KYKentucky | $128,930 | $93,780 | $170,720 | 1,930 | $143,003 |
| 38 | OKOklahoma | $126,920 | $96,940 | $162,480 | 1,420 | $144,485 |
| 39 | NDNorth Dakota | $125,580 | $103,980 | $157,830 | 180 | $141,166 |
| 40 | NMNew Mexico | $122,980 | $85,770 | $161,550 | 800 | $133,367 |
| 41 | LALouisiana | $120,650 | $85,770 | $155,140 | 940 | $136,781 |
| 42 | ALAlabama | $120,160 | $89,950 | $164,800 | 1,540 | $135,280 |
| 43 | HIHawaii | $117,770 | $92,510 | $164,810 | 570 | $107,111 |
| 44 | AKAlaska | $116,270 | $99,430 | $152,910 | 240 | $113,590 |
| 45 | NENebraska | $110,570 | $93,950 | $145,660 | 1,910 | $122,715 |
| 46 | NVNevada | $107,550 | $83,270 | $167,660 | 3,430 | $107,573 |
| 47 | MSMississippi | $100,940 | $75,170 | $156,020 | 770 | $116,086 |
| 48 | WVWest Virginia | $98,750 | $80,200 | $150,170 | 300 | $110,339 |
| 49 | VIU.S. Virgin Islands | $97,760 | $84,610 | $98,990 | 60 | N/A |
| 50 | GUGuam | $79,890 | $59,280 | $115,640 | 120 | N/A |
Method
How the cost-of-living adjustment works
The adjusted column divides each state median by that state's BEA Regional Price Parity (RPP) and multiplies by 100. RPPs measure how much a fixed basket of goods, services and rents costs in one state relative to the national average, so the result restates local pay in national-average dollars.
For marketing managers, the adjustment does not change the leader: Massachusetts is first on raw pay and still first once prices are taken into account, at $200,478.
Source: BEA Regional Price Parities by State, 2024 (public domain). The adjustment is NueCareer's calculation, not a BLS or BEA published statistic.
Questions
Marketing Manager pay by state: FAQ
Which state pays marketing managers the most?
Massachusetts reports the highest median wage for marketing managers at $212,020 a year (BLS OEWS, May 2025), followed by California ($193,620) and Virginia ($187,820).
Which state pays marketing managers the least?
Among the 47 reporting states and DC, West Virginia reports the lowest median for marketing managers at $98,750 a year, $113,270 below the highest-paying state (BLS OEWS, May 2025). Among the territories, U.S. Virgin Islands reports $97,760 and Guam reports $79,890.
In which states do marketing managers earn over $100,000?
47 of the 47 reporting states and DC have a median of $100,000 or more (BLS OEWS, May 2025). The highest is Massachusetts; the lowest of them is Mississippi at $100,940. The rest report less, down to $98,750 in West Virginia.
Is the highest-paying state the best for marketing managers after cost of living?
Yes. Massachusetts stays first after dividing each state median by its BEA Regional Price Parity, at $200,478 in national-average dollars from a raw $212,020. BEA Regional Price Parities, 2024; the adjustment is NueCareer's calculation.