Pay by state · 54 states
Online Merchant Salary by State (2026)
Online Merchants earn the most in District of Columbia at $108,160 a year and the least in Puerto Rico at $46,700 (BLS OEWS, May 2025). The national median is $83,050. All 54 states and territories with reported data are ranked below, with a cost-of-living adjusted column.
- Highest median
- $108,160District of Columbia
- National median
- $83,050BLS OEWS, May 2025
- Lowest median
- $46,700Puerto Rico
- States reporting
- 54of 54 OEWS areas
All states
Online Merchant salary in every state
Sort by any column. Employment is the number of online merchants OEWS estimates in that state; blank cells are estimates BLS suppressed because the sample was too small.
| # | ||||||
|---|---|---|---|---|---|---|
| 1 | DCDistrict of Columbia | $108,160 | $81,720 | $140,670 | 37,790 | $98,416 |
| 2 | MDMaryland | $101,500 | $76,470 | $131,280 | 39,820 | $96,704 |
| 3 | WAWashington | $100,360 | $78,980 | $128,830 | 51,650 | $93,783 |
| 4 | ALAlabama | $100,240 | $77,000 | $131,270 | 6,990 | $112,854 |
| 5 | DEDelaware | $95,040 | $69,580 | $132,100 | 1,600 | $95,223 |
| 6 | AKAlaska | $94,740 | $76,000 | $113,740 | 2,020 | $92,557 |
| 7 | OKOklahoma | $93,640 | $76,020 | $113,980 | 5,700 | $106,599 |
| 8 | MAMassachusetts | $93,270 | $69,980 | $114,750 | 17,910 | $88,193 |
| 9 | HIHawaii | $92,620 | $71,000 | $117,190 | 4,030 | $84,238 |
| 10 | COColorado | $92,520 | $67,610 | $121,120 | 45,670 | $89,780 |
| 11 | NJNew Jersey | $91,060 | $71,680 | $117,260 | 34,210 | $83,691 |
| 12 | GUGuam | $88,610 | $71,280 | $105,370 | 470 | N/A |
| 13 | RIRhode Island | $88,130 | $65,080 | $115,230 | 2,240 | $86,165 |
| 14 | CACalifornia | $87,570 | $63,040 | $127,710 | 155,000 | $79,091 |
| 15 | CTConnecticut | $85,530 | $68,940 | $110,650 | 5,630 | $82,550 |
| 16 | SDSouth Dakota | $85,340 | $71,280 | $108,920 | 940 | $96,336 |
| 17 | VAVirginia | $85,200 | $60,660 | $121,070 | 45,160 | $84,270 |
| 18 | NHNew Hampshire | $83,740 | $62,440 | $110,410 | 1,920 | $80,392 |
| 19 | NYNew York | $83,450 | $61,200 | $112,940 | 28,790 | $77,325 |
| 20 | KSKansas | $83,350 | $63,820 | $107,260 | 9,810 | $92,541 |
| 21 | AZArizona | $83,280 | $66,630 | $108,350 | 12,210 | $82,720 |
| 22 | ILIllinois | $82,070 | $62,340 | $109,030 | 32,940 | $82,104 |
| 23 | MIMichigan | $81,810 | $65,390 | $101,000 | 20,940 | $85,027 |
| 24 | TXTexas | $80,820 | $61,680 | $106,330 | 104,270 | $83,271 |
| 25 | PAPennsylvania | $80,590 | $61,410 | $107,170 | 27,250 | $82,595 |
| 26 | NDNorth Dakota | $80,500 | $63,130 | $103,150 | 1,810 | $90,491 |
| 27 | IAIowa | $80,470 | $63,130 | $104,180 | 9,900 | $91,691 |
| 28 | MOMissouri | $80,420 | $61,810 | $108,510 | 15,770 | $88,552 |
| 29 | NCNorth Carolina | $80,230 | $60,790 | $105,760 | 41,180 | $85,056 |
| 30 | UTUtah | $80,190 | $61,110 | $105,370 | N/A | $81,111 |
| 31 | FLFlorida | $79,650 | $57,970 | $107,780 | 66,230 | $77,021 |
| 32 | OHOhio | $79,350 | $59,860 | $104,580 | 31,690 | $85,530 |
| 33 | SCSouth Carolina | $79,110 | $64,790 | $103,380 | 8,910 | $84,385 |
| 34 | NMNew Mexico | $79,100 | $61,620 | $101,360 | 8,450 | $85,781 |
| 35 | INIndiana | $79,030 | $60,240 | $104,350 | 6,290 | $84,679 |
| 36 | MEMaine | $78,830 | $62,220 | $101,490 | 4,230 | $81,226 |
| 37 | TNTennessee | $78,690 | $58,870 | $119,670 | 11,790 | $85,654 |
| 38 | GAGeorgia | $78,410 | $56,020 | $107,790 | 67,450 | $81,429 |
| 39 | NENebraska | $77,980 | $61,110 | $104,420 | 2,540 | $86,545 |
| 40 | MNMinnesota | $77,820 | $61,830 | $103,570 | 16,410 | $78,908 |
| 41 | OROregon | $77,170 | $61,710 | $98,520 | 14,920 | $74,661 |
| 42 | MSMississippi | $76,980 | $61,580 | $100,420 | 4,130 | $88,531 |
| 43 | IDIdaho | $76,400 | $59,510 | $98,650 | 2,740 | $80,005 |
| 44 | MTMontana | $74,990 | $61,530 | $88,710 | 4,760 | $79,233 |
| 45 | KYKentucky | $74,690 | $59,340 | $96,100 | 5,870 | $82,843 |
| 46 | WYWyoming | $74,060 | $59,990 | $97,470 | 1,770 | $79,900 |
| 47 | VTVermont | $71,710 | $62,420 | $89,960 | 2,440 | $73,205 |
| 48 | WVWest Virginia | $69,240 | $49,290 | $95,870 | 4,070 | $77,366 |
| 49 | WIWisconsin | $67,370 | $50,230 | $85,970 | 12,210 | $71,598 |
| 50 | NVNevada | $67,330 | $49,620 | $93,130 | 9,140 | $67,344 |
| 51 | VIU.S. Virgin Islands | $65,170 | $52,950 | $86,280 | 370 | N/A |
| 52 | LALouisiana | $63,220 | $48,000 | $88,610 | 17,010 | $71,672 |
| 53 | ARArkansas | $61,240 | $46,470 | $83,740 | 8,200 | $70,442 |
| 54 | PRPuerto Rico | $46,700 | $35,330 | $65,640 | 9,360 | N/A |
Method
How the cost-of-living adjustment works
The adjusted column divides each state median by that state's BEA Regional Price Parity (RPP) and multiplies by 100. RPPs measure how much a fixed basket of goods, services and rents costs in one state relative to the national average, so the result restates local pay in national-average dollars.
For Online Merchants, that changes the ranking: District of Columbia leads on raw pay at $108,160, while Alabama leads once prices are taken into account at $112,854.
Source: BEA Regional Price Parities by State, 2024 (public domain). The adjustment is NueCareer's calculation, not a BLS or BEA published statistic.
Questions
Online Merchant pay by state: FAQ
Which state pays Online Merchants the most?
District of Columbia reports the highest median wage for Online Merchants at $108,160 a year (BLS OEWS, May 2025), followed by Maryland ($101,500) and Washington ($100,360).
Which state pays Online Merchants the least?
Puerto Rico reports the lowest median for Online Merchants at $46,700 a year, $61,460 below the highest-paying state (BLS OEWS, May 2025).
Where do Online Merchants earn the most after cost of living?
Dividing each state median by that state's BEA Regional Price Parity puts Alabama first at $112,854 in national-average dollars, from a raw median of $100,240. BEA Regional Price Parities, 2024.