Arts, Design, Entertainment, Sports, and Media

Art Director Salary (2026), outlook and how to become one

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film.

Median pay
$114,850
Growth to 2035
+4.2%
Openings a year
12,200
Typical entry
Bachelor's

Art Directors earn a median of $114,850 per year ($55.22/hr) (BLS OEWS, May 2025). Employment is projected to grow 4.2% through 2035, with about 12,200 openings a year (BLS EP, 2025–2035). Typical entry-level education: Bachelor's degree.

  • SOC 27-1011
  • Arts, Design, Entertainment, Sports, and Media
  • Last updated October 9, 2026

At a glance

Art Director in four numbers

Median pay
$114,850a year, or $55.22/hr
Lowest 10% $65KTop 10% $213K

US median, all jobs: $50,980

BLS OEWS, May 2025
Projected growth
+4.2%About as fast as average
This career
+4.2%
All jobs
+3.5%
Projected employment change, 2025–2035
ItemValue
This career+4.2%
All jobs+3.5%
BLS EP, 2025–2035
Openings a year
12,200140,200 jobs today
  • Jobs in 2025140.2K
  • Projected 2035146K
Employment, 2025–2035
ItemValue
Jobs in 2025140.2K
Projected 2035146K
BLS EP, 2025–2035
Typical education
Bachelor'sneeded to enter
  • High school9.7%
  • Some college5.7%
  • Associate's5.4%
  • Bachelor's68%
  • Post-bacc certificate3.5%
  • Master's7.7%
Highest education held by art directors
SegmentValue
High school9.7%
Some college5.7%
Associate's5.4%
Bachelor's68%
Post-bacc certificate3.5%
Master's7.7%
BLS EP, 2025–2035; mix: O*NET

Also advertised as: Art Director, Art Supervisor, Creative Director (CD Director), Creative Manager, Creative Services Director, Creative Services Manager.

Pay

How much do Art Directors make?

Annual pay, lowest-paid to highest-paid

Every art director in the US, by percentile of annual wage

Median

$114,850

Middle half earn $82,480 to $162,640

10th
$64,900
25th
$82,480
75th
$162,640
90th
$213,050

All US occupations: $50,980

Art Director annual wages
PercentileValue
10th$64,900
25th$82,480
Median$114,850
75th$162,640
90th$213,050
All US occupations$50,980

Source: BLS OEWS, May 2025

Median annual wage
$114,850
Median hourly wage
$55.22/hr
Mean annual wage
$129,440
People employed
53,070

Versus all US occupations

At $114,850, Art Directors earn 125% above the $50,980 median across all US occupations, a difference of $63,870 a year.

Versus arts, design, entertainment, sports, and media occupations

Inside the Arts, Design, Entertainment, Sports, and Media group, where the middle occupation pays $68,060, this is 69% above the group median.

Pay range

The top 10% earn $213,050 or more while the bottom 10% earn $64,900, a gap of 3.3×. That is an unusually wide spread, which usually tracks specialisation, employer type and years of experience.

Rank in the bank

This median pays more than 82% of the 1,741 occupations in the NueCareer career bank.

Highest-paying state

Massachusetts pays the most at $149,320, and still leads at $141,192 once local prices are taken into account.

Pay by state

Which states pay Art Directors the most?

State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.

Top 10 states by median annual wage for Art Directors
StateMedianCOL-adjustedEmployed
1Massachusetts$149,320$141,1921,850
2California$137,780$124,44012,430
3New York$137,320$127,2418,720
4Oregon$133,840$129,4881,040
5New Hampshire$132,000$126,722160
6Vermont$129,260$131,95580
7New Jersey$129,200$118,7451,840
8Washington$121,170$113,229650
9Georgia$110,430$114,6811,420
10Minnesota$109,700$111,234920
See all 47 states, sortable, with cost-of-living adjustments

Job outlook

Is Art Director a growing career?

Projected change in jobs

Employment change over 2025–2035, against every US occupation

Art Directors
+4.2%
All US occupations
+3.5%

About as fast as average. +4.2% projected growth vs 3.5% for all occupations.

Projected employment change, 2025–2035
ItemValue
Art Directors+4.2%
All US occupations+3.5%

Source: BLS EP, 2025–2035

About as fast as average

BLS projects employment of Art Directors to change 4.2% over 2025–2035, against 3.5% projected for all occupations. That is 5,900 more jobs.

Annual openings

About 12,200 openings are projected each year, 8.7% of the 140,200 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.

Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

As traditional print publications lose ground to other media forms, art directors are shifting their focus to online advertising, video, and internet design. This shift in focus is expected to sustain demand for art directors.

Getting in

How to become an Art Director

Art directors need at least a bachelor’s degree in an art or design subject and previous work experience. Depending on the industry, they may have worked as graphic designers, fine artists, editors, or photographers, or in another art or design occupation before becoming art directors.

  1. 1

    Typical entry-level education

    Bachelor's degree

  2. 2

    Work experience in a related occupation

    5 years or more

  3. 3

    Typical on-the-job training

    None

  4. 4

    Preparation needed (O*NET job zone)

    Medium preparation

BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.

What education people in the job have

O*NET incumbent survey: the highest level of education reported by people already working as art directors.

  • Bachelor's Degree68%
  • High School Diploma or the equivalent (such as a GED)9.7%
  • Master's Degree7.7%
  • Some College Courses5.7%
  • Associate's Degree or other 2-year degree5.4%
Highest education held by art directors
ItemValue
Bachelor's Degree68%
High School Diploma or the equivalent (such as a GED)9.7%
Master's Degree7.7%
Some College Courses5.7%
Associate's Degree or other 2-year degree5.4%

Source: O*NET 31.0 Database

Full BLS Occupational Outlook Handbook entry

The work

What does an Art Director do?

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.

Day-to-day tasks

  1. Create custom illustrations or other graphic elements.
  2. Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  3. Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  4. Present final layouts to clients for approval.
  5. Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  6. Work with creative directors to develop design solutions.
  7. Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  8. Review illustrative material to determine if it conforms to standards and specifications.

O*NET core tasks, ordered by reported importance.

Working conditions and hours

Where the work happens

  • Indoors, climate-controlled

    NeverEvery day

    Indoors, in a climate-controlled space, every day.

  • Outdoors in all weather

    NeverEvery day

    Almost never works outdoors.

Physical demands

  • Sitting

    NeverAlmost all the time

    Seated for more than half the working day.

  • Standing

    NeverAlmost all the time
  • Bending or twisting

    NeverAlmost all the time

Working with people

  • Contact with other people

    NoneConstant

    Constant contact with other people.

  • Face-to-face discussions

    NeverEvery day

    Face-to-face discussions every day.

  • Dealing with the public

    Not importantExtremely important

Pressure and stakes

  • Strict deadlines

    NeverEvery day

    Meeting strict deadlines at least weekly.

  • Conflict situations

    NeverEvery day
  • Cost of a mistake

    Not seriousExtremely serious

    Mistakes are not usually serious.

Autonomy

  • Freedom to decide

    NoneA lot

    A lot of freedom to make decisions without checking first.

Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.

Where art directors work

Share of jobs by employer type

  • Self-employed workers62%
  • Advertising, public relations, and related services11%
  • Publishing, broadcasting, and content providers4%
  • Management, scientific, and technical consulting services3%
  • Motion picture and video industries2%
Largest employers of Art Directors
ItemValue
Self-employed workers62%
Advertising, public relations, and related services11%
Publishing, broadcasting, and content providers4%
Management, scientific, and technical consulting services3%
Motion picture and video industries2%

Source: BLS Occupational Outlook Handbook, 2025–2035 edition

Core skills

O*NET importance, 1 to 5

  • Active Listening4.0
  • Speaking4.0
  • Reading Comprehension3.8
  • Critical Thinking3.8
  • Writing3.4
  • Active Learning3.3
  • Monitoring3.3
  • Learning Strategies3.0
Core skills for Art Directors
ItemValue
Active Listening4.0
Speaking4.0
Reading Comprehension3.8
Critical Thinking3.8
Writing3.4
Active Learning3.3
Monitoring3.3
Learning Strategies3.0

Source: O*NET 31.0 Database

Transferable skills

O*NET importance, 1 to 5

  • Judgment and Decision Making3.8
  • Coordination3.6
  • Complex Problem Solving3.6
  • Time Management3.6
  • Persuasion3.4
  • Operations Analysis3.4
  • Social Perceptiveness3.3
  • Instructing3.1
Transferable skills for Art Directors
ItemValue
Judgment and Decision Making3.8
Coordination3.6
Complex Problem Solving3.6
Time Management3.6
Persuasion3.4
Operations Analysis3.4
Social Perceptiveness3.3
Instructing3.1

Source: O*NET 31.0 Database

Tools and software

  • Desktop publishing software · in demand
  • Document management software · in demand
  • Electronic mail software · in demand
  • Graphical user interface development software · in demand
  • Graphics or photo imaging software · in demand
  • Network conferencing software · in demand
  • Object or component oriented development software · in demand
  • Office suite software · in demand
  • Operating system software · in demand
  • Presentation software · in demand
  • Project management software · in demand
  • Spreadsheet software · in demand

“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.

Personality fit

What personality type suits an Art Director?

Interest profile

O*NET Occupational Interests (RIASEC), scored 1 to 7

Art Director · Realistic: 3Art Director · Investigative: 3Art Director · Artistic: 7Art Director · Social: 3Art Director · Enterprising: 5Art Director · Conventional: 4
Art Director interest profile
AxisArt Director
Realistic3
Investigative3
Artistic7
Social3
Enterprising5
Conventional4

Source: O*NET 31.0 Database

What the work is built around

Day to day this is work built around creating, designing and working without a fixed set of rules, combined with leading, persuading, selling and making decisions.

  • Artistic7.0
  • Enterprising5.2
  • Conventional3.6
  • Realistic3.0
  • Social2.9
  • Investigative2.7

Closest MBTI types

NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.

Questions

Art Director: frequently asked questions

How much do Art Directors make?

Art Directors earn a median of $114,850 a year (BLS OEWS, May 2025). That is 125% above the $50,980 median for all US occupations. That works out at $55.22/hr. The middle half earn between $82,480 and $162,640. The top 10% earn $213,050 or more.

Do you need a degree to become an Art Director?

Yes. BLS reports a bachelor's degree as the typical entry-level education for Art Directors, and O*NET rates the preparation needed as medium preparation. Employers typically expect 5 years or more of related work experience first. In O*NET's survey of people already doing the job, 68.0% hold bachelor's degree.

Is Art Director a growing career?

It is stable rather than fast-growing: employment is projected to change 4.2% over 2025–2035, about the same as the 3.5% projected across all occupations (BLS EP, 2025–2035). BLS still projects about 12,200 openings a year, mostly from workers retiring or moving to other work.

What does an Art Director do?

Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. A core O*NET task: create custom illustrations or other graphic elements. Employers most often ask for Desktop publishing software, Document management software, Electronic mail software.

Which states pay Art Directors the most?

The highest state medians for Art Directors are Massachusetts ($149,320), California ($137,780), New York ($137,320) (BLS OEWS, May 2025).

What personality type suits an Art Director?

O*NET scores Art Directors highest on the Artistic, Enterprising and Conventional interest areas, so the work mixes creating, designing and working without a fixed set of rules with leading, persuading, selling and making decisions. On NueCareer's MBTI-to-interest mapping the closest types are ENFP, ENTP. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.