Short answer
AI will reshape this job more than most, but BLS does not forecast it disappearing. The exposure is among the highest BLS measured, yet it still projects employment to grow.
AI and jobs
The Bureau of Labor Statistics places sales representatives of services, except advertising, insurance, financial services, and travel in its very high AI exposure category, among the occupations most exposed to current AI. BLS projects employment to change by +2.7% over 2025–2035, against 3.5% for all occupations, with about 115,700 openings a year.
Short answer
AI will reshape this job more than most, but BLS does not forecast it disappearing. The exposure is among the highest BLS measured, yet it still projects employment to grow.
The federal measure
The Bureau of Labor Statistics publishes a relative AI exposure category for each occupation it projects, built from five public measures of where AI could be, or already is, used to assist with or complete the work. Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel land in the very high category: among the occupations most exposed to current AI.
Where this job sits on the BLS scale
786 occupations in the NueCareer bank, in BLS's four relative categories; width shows how many fall in each
Source: BLS Employment Projections, AI exposure categories supplemental table.
Inside the work
O*NET rates how important each work activity is to an occupation and how often each working condition comes up. The ratings below are the ones that move the job's NueCareer AI-resilience score the most: the ones that pull it up, and the ones that pull it down. Only ratings clearly above the midpoint count.
Physical, hands-on and person-to-person work
Routine, repeatable and screen-based work
O*NET 31.0 Database task statements, most important first.
The jobs
Exposure says where AI meets the work. The BLS projection says what the labor market is expected to do over 2025–2035. BLS projects +2.7% change in employment over the decade, against 3.5% across all occupations, and about 115,700 openings a year once retirements and career changes are counted. About 1,256,010 people work in the job today, at a median of $69,990 a year (BLS OEWS, May 2025).
Options
Careers O*NET lists as related to the work, or in the same field at similar pay, that BLS places in a lower exposure category.
Sales and Related
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product.
Management
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer.
Office and Administrative Support
Interview persons desiring to open accounts in financial institutions.
Questions
AI will reshape this job more than most, but BLS does not forecast it disappearing. The exposure is among the highest BLS measured, yet it still projects employment to grow. BLS defines exposure as AI being able to assist with or complete some of the work, and says it does not imply job loss, productivity gains or wage effects. BLS projects employment to change by +2.7% over 2025–2035, against 3.5% for all occupations, with about 115,700 openings a year.
BLS sorts 786 occupations into four relative categories: low, moderate, high and very high. Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel are in the very high category, alongside 198 other occupations. The categories combine five public measures of where AI could be or already is used, and they compare occupations with each other rather than giving an absolute risk.
In O*NET's description of the work, the parts that overlap most with what AI handles well are processing information, getting information and email. The parts that hold up best are establishing and maintaining interpersonal relationships, face-to-face discussions and resolving conflicts and negotiating with others. These come from O*NET ratings of how important each activity is to the job, read through NueCareer's AI-resilience method.
On NueCareer's AI-resilience score, built from O*NET work activities, sales representatives of services, except advertising, insurance, financial services, and travel score 29 out of 100, higher than 21% of the occupations we score. The job pays a median of $69,990 a year (BLS OEWS, May 2025). No job is fully safe from technological change, but the federal exposure category and the projected openings are the two numbers worth weighing.
Demonstrator and Product Promoter (high exposure, $39,320 median), Sales Manager (high exposure, $148,270 median), New Accounts Clerk (high exposure, $47,670 median). Each is in a lower BLS exposure category than sales representatives of services, except advertising, insurance, financial services, and travel, and most are listed by O*NET as related to the work.
The AI exposure category is the Bureau of Labor Statistics'. The AI-resilience score and the activity breakdown are NueCareer's analysis of O*NET 31.0 Database data (method), not a federal figure. More: jobs most exposed to AI, jobs least exposed to AI, or check any job.