Designs how apps and websites look and work, from user flows and wireframes to polished interfaces, prototypes and design systems. Levels.fyi puts typical pay at $170,000 a year (2026). BLS does not publish separate figures for web and digital interface designers; it counts them within web designer (SOC 15-1255), whose median pay is $104,000 a year (BLS OEWS, May 2025). Typical entry-level education: Bachelor's degree.
- SOC 15-1255
- Computer and Mathematical
- Last updated October 9, 2026
At a glance
Digital Product Designer in four numbers
- Median pay
- $104,000a year, or $50.00/hrBLS OEWS, May 2025Lowest 10% $54KTop 10% $202K
US median, all jobs: $50,980
- Projected growth
- +6.0%Faster than averageBLS EP, 2025–2035This career+6%All jobs+3.5%
Projected employment change, 2025–2035 Item Value This career +6% All jobs +3.5% - Openings a year
- 8,300132,700 jobs todayBLS EP, 2025–2035
- Jobs in 2025132.7K
- Projected 2035140.8K
Employment, 2025–2035 Item Value Jobs in 2025 132.7K Projected 2035 140.8K - Typical education
- Bachelor'sneeded to enterBLS EP, 2025–2035; mix: O*NET
Also advertised as: Product Designer, UX/UI Designer, Interaction Designer, UX Designer, Senior Product Designer.
Pay
How much do Web and Digital Interface Designers make?
Industry-reported pay
$170,000
Median total compensation (base, bonus and stock), US product designers across all levels, self-reported (1,627 submissions); high is the 90th percentile.
- Top earners
- $329,000
Source: Levels.fyi, 2026 (published compensation survey). This is not a BLS figure: BLS counts web and digital interface designers within web designer, whose pay is shown below. Levels.fyi: Product Designer Salary in United States
Every digital product designer in the US, by percentile of annual wage
Median
$104,000
Middle half earn $73,290 to $158,820
- 10th
- $53,750
- 25th
- $73,290
- 75th
- $158,820
- 90th
- $201,550
All US occupations: $50,980
| Percentile | Value |
|---|---|
| 10th | $53,750 |
| 25th | $73,290 |
| Median | $104,000 |
| 75th | $158,820 |
| 90th | $201,550 |
| All US occupations | $50,980 |
Source: BLS OEWS, May 2025
- Median annual wage
- $104,000
- Median hourly wage
- $50.00/hr
- Mean annual wage
- $117,490
- People employed
- 113,330
Versus all US occupations
At $104,000, Web and Digital Interface Designers earn 104% above the $50,980 median across all US occupations, a difference of $53,020 a year.
Versus computer and mathematical occupations
Inside the Computer and Mathematical group, where the middle occupation pays $116,580, this is 11% below the group median.
Pay range
The top 10% earn $201,550 or more while the bottom 10% earn $53,750, a gap of 3.7×. That is an unusually wide spread, which usually tracks specialisation, employer type and years of experience.
Rank in the bank
This median pays more than 77% of the 1,741 occupations in the NueCareer career bank.
Highest-paying state
California pays the most at $136,110, and still leads at $122,932 once local prices are taken into account.
Pay by state
Which states pay Web and Digital Interface Designers the most?
State medians come from the same OEWS release as the national figures. The cost-of-living column divides each state median by that state's BEA Regional Price Parity, restating pay in national-average dollars so a high-cost state and a low-cost one can be compared directly.
| State | Median | COL-adjusted | Employed |
|---|---|---|---|
| 1California | $136,110 | $122,932 | 27,090 |
| 2Washington | $130,480 | $121,929 | 11,580 |
| 3New York | $120,990 | $112,110 | 16,560 |
| 4Massachusetts | $113,540 | $107,359 | 2,740 |
| 5New Hampshire | $111,150 | $106,706 | 430 |
| 6District of Columbia | $107,650 | $97,952 | 480 |
| 7Rhode Island | $105,990 | $103,627 | 240 |
| 8Pennsylvania | $104,160 | $106,752 | 2,820 |
| 9Georgia | $103,810 | $107,806 | 2,800 |
| 10Texas | $102,650 | $105,763 | 5,910 |
Job outlook
Is Digital Product Designer a growing career?
Employment change over 2025–2035, against every US occupation
Faster than average. +6.0% projected growth vs 3.5% for all occupations.
| Item | Value |
|---|---|
| Web and Digital Interface Designers | +6% |
| All US occupations | +3.5% |
Source: BLS EP, 2025–2035
Faster than average
BLS projects employment of Web and Digital Interface Designers to change 6.0% over 2025–2035, against 3.5% projected for all occupations. That is 8,000 more jobs.
Annual openings
About 8,300 openings are projected each year, 6.3% of the 132,700 jobs that existed in 2025. Most come from workers leaving the occupation, not from growth alone.
Getting in
How to become a Digital Product Designer
Many product designers have a bachelor's degree in graphic design, interaction design, human-computer interaction or a related field, though self-taught designers and bootcamp graduates are also common. Professional organizations such as AIGA offer resources and community.
Hiring is based almost entirely on portfolio. Strong portfolios show the thinking behind each project, not just final screens: the problem, the options explored, the evidence from testing and the outcome. Designers often start in visual, web or graphic design roles and move toward product work, or join junior and apprentice programs at larger companies.
- 1
Typical entry-level education
Bachelor's degree
- 2
Work experience in a related occupation
None
- 3
Typical on-the-job training
None
- 4
Preparation needed (O*NET job zone)
Medium preparation
BLS Employment Projections, 2025–2035; job zone from O*NET 31.0 Database.
The work
What does a Digital Product Designer do?
Digital product designers decide how software feels to use. Starting from a problem, they sketch user flows, build wireframes, and turn the best ideas into detailed interface designs and clickable prototypes in tools like Figma. They test prototypes with users, revise based on what they learn, and hand off specifications that engineers can build from.
The role blends interaction design, visual design and some research. Product designers think about layout, typography, color and motion, but also about edge cases, accessibility and what happens when something goes wrong. Many contribute to a design system, a shared library of components that keeps a large product consistent. Senior designers help shape product strategy alongside product managers.
Day-to-day tasks
- Map user flows for new features
- Create wireframes and high-fidelity interface designs
- Build interactive prototypes for testing
- Run or observe usability tests and revise designs
- Contribute components to a shared design system
- Write design specifications for engineers
- Review built features for design accuracy
- Present design rationale to stakeholders
Typical tasks, researched by NueCareer from the sources below.
Working conditions and hours
Digital product designers work at software companies, startups, design agencies, banks, retailers and government digital services. The job is desk-based and frequently remote or hybrid. Days include design time, critiques with other designers, and frequent collaboration with product managers and engineers. Hours are usually regular, with crunch periods before major launches.
Where the work happens
Indoors, climate-controlled
NeverEvery dayOutdoors in all weather
NeverEvery day
Physical demands
Sitting
NeverAlmost all the timeSeated for more than half the working day.
Standing
NeverAlmost all the timeBending or twisting
NeverAlmost all the time
Working with people
Contact with other people
NoneConstantFace-to-face discussions
NeverEvery dayDealing with the public
Not importantExtremely important
Pressure and stakes
Strict deadlines
NeverEvery dayMeeting strict deadlines at least weekly.
Conflict situations
NeverEvery dayCost of a mistake
Not seriousExtremely serious
Autonomy
Freedom to decide
NoneA lotA lot of freedom to make decisions without checking first.
Conditions: O*NET Work Context survey. Each item has its own scale, so each dot is read against the two answers that end its own line.
Core skills
O*NET importance, 1 to 5
- Reading Comprehension3.8
- Critical Thinking3.5
- Active Listening3.4
- Active Learning3.4
- Writing3.1
- Speaking3.1
- Monitoring3.1
- Learning Strategies2.6
| Item | Value |
|---|---|
| Reading Comprehension | 3.8 |
| Critical Thinking | 3.5 |
| Active Listening | 3.4 |
| Active Learning | 3.4 |
| Writing | 3.1 |
| Speaking | 3.1 |
| Monitoring | 3.1 |
| Learning Strategies | 2.6 |
Source: O*NET 31.0 Database
Transferable skills
O*NET importance, 1 to 5
- Judgment and Decision Making3.5
- Complex Problem Solving3.4
- Programming3.3
- Operations Analysis3.0
- Time Management3.0
- Coordination2.9
- Service Orientation2.9
- Systems Evaluation2.9
| Item | Value |
|---|---|
| Judgment and Decision Making | 3.5 |
| Complex Problem Solving | 3.4 |
| Programming | 3.3 |
| Operations Analysis | 3.0 |
| Time Management | 3.0 |
| Coordination | 2.9 |
| Service Orientation | 2.9 |
| Systems Evaluation | 2.9 |
Source: O*NET 31.0 Database
Tools and software
- Analytical or scientific software · in demand
- Application server software · in demand
- Business intelligence and data analysis software · in demand
- Cloud-based data access and sharing software · in demand
- Cloud-based management software · in demand
- Configuration management software · in demand
- Content workflow software · in demand
- Customer relationship management CRM software · in demand
- Data base management system software · in demand
- Data base reporting software · in demand
- Data base user interface and query software · in demand
- Data mining software · in demand
“In demand” marks an O*NET Employer-Based Hot Technology, software named in real job postings for this occupation.
Personality fit
What personality type suits a Digital Product Designer?
NueCareer estimate (Holland code AIE) built on O*NET's Web Designer profile, scored 1 to 7
| Axis | Digital Product Designer |
|---|---|
| Realistic | 3 |
| Investigative | 5 |
| Artistic | 5 |
| Social | 2 |
| Enterprising | 4 |
| Conventional | 4 |
Source: O*NET 31.0 Database
What the work is built around
Day to day this is work built around investigating, analysing and solving problems with ideas and data, combined with creating, designing and working without a fixed set of rules.
- Investigative5.0
- Artistic4.9
- Conventional4.4
- Enterprising3.6
- Realistic2.6
- Social2.2
Closest MBTI types
NueCareer fit scores: cosine similarity between each MBTI type's interest vector and this occupation's O*NET interest profile. Not a BLS or O*NET figure; the method is documented on our methodology page.
Explore further
Careers related to Digital Product Designer
O*NET related occupations
- Computer and Mathematical
- Computer and Mathematical
- Computer and Mathematical
- Computer and Mathematical
- Computer and Mathematical
- Computer and Mathematical
More computer and mathematical careers
Median annual pay, with web and digital interface designers highlighted
- Software Developer$135,980
- Actuary$130,000
- Data Scientist$120,230
- Business Intelligence Analyst$120,230
- Database Administrator$104,620
- Web Designer$104,000
- Digital Product Designer$104,000
- Computer Programmer$100,390
- Web Developer$92,650
| Item | Value |
|---|---|
| Software Developer | $135,980 |
| Actuary | $130,000 |
| Data Scientist | $120,230 |
| Business Intelligence Analyst | $120,230 |
| Database Administrator | $104,620 |
| Web Designer | $104,000 |
| Digital Product Designer | $104,000 |
| Computer Programmer | $100,390 |
| Web Developer | $92,650 |
Source: BLS OEWS, May 2025
Lists Digital Product Designer appears on
Questions
Digital Product Designer: frequently asked questions
How much do Web and Digital Interface Designers make?
Levels.fyi reports $170,000 (median total compensation (base, bonus and stock), US product designers across all levels, self-reported (1,627 submissions); high is the 90th percentile, 2026), with top earners around $329,000. BLS does not publish a separate wage for web and digital interface designers. It counts them within web designer, whose median pay is $104,000 a year (BLS OEWS, May 2025). The middle half of that occupation earn between $73,290 and $158,820, and the top 10% earn $201,550 or more.
Do you need a degree to become a Digital Product Designer?
Yes. BLS reports a bachelor's degree as the typical entry-level education for Web and Digital Interface Designers, and O*NET rates the preparation needed as medium preparation.
Is Digital Product Designer a growing career?
Yes. Employment is projected to grow 6.0% over 2025–2035, faster than the 3.5% average for all occupations (BLS EP, 2025–2035). BLS still projects about 8,300 openings a year, mostly from workers retiring or moving to other work.
What does a Digital Product Designer do?
Digital product designers decide how software feels to use. A typical task: map user flows for new features. Employers most often ask for Analytical or scientific software, Application server software, Business intelligence and data analysis software.
Which states pay Web and Digital Interface Designers the most?
The highest state medians for Web and Digital Interface Designers are California ($136,110), Washington ($130,480), New York ($120,990) (BLS OEWS, May 2025).
What personality type suits a Digital Product Designer?
O*NET scores Web and Digital Interface Designers highest on the Investigative, Artistic and Conventional interest areas, so the work mixes investigating, analysing and solving problems with ideas and data with creating, designing and working without a fixed set of rules. On NueCareer's MBTI-to-interest mapping the closest types are INTJ, INTP. Personality is a fit signal, not a gate. The free NueCareer quiz scores your own profile against all 1,731 careers in the bank.