Pay by state · 50 states
Marketing Manager Salary by State (2026)
Marketing Managers earn the most in Massachusetts at $212,020 a year and the least in Guam at $79,890 (BLS OEWS, May 2025). The national median is $166,790. All 50 states and territories with reported data are ranked below, with a cost-of-living adjusted column.
- Highest median
- $212,020Massachusetts
- National median
- $166,790BLS OEWS, May 2025
- Lowest median
- $79,890Guam
- States reporting
- 50of 54 OEWS areas
All states
Marketing Manager salary in every state
Sort by any column. Employment is the number of marketing managers OEWS estimates in that state; blank cells are estimates BLS suppressed because the sample was too small.
| # | ||||||
|---|---|---|---|---|---|---|
| 1 | MAMassachusetts | $212,020 | $167,290 | $261,420 | 14,270 | $200,478 |
| 2 | CACalifornia | $193,620 | $139,950 | $271,360 | 54,660 | $174,874 |
| 3 | VAVirginia | $187,820 | $142,820 | $246,900 | 6,890 | $185,769 |
| 4 | COColorado | $182,730 | $149,100 | $223,470 | 6,010 | $177,318 |
| 5 | NYNew York | $181,200 | $140,140 | $233,730 | 54,000 | $167,901 |
| 6 | NJNew Jersey | $180,040 | $153,650 | $228,520 | 13,510 | $165,470 |
| 7 | DCDistrict of Columbia | $177,170 | $139,510 | $231,330 | 3,470 | $161,209 |
| 8 | MNMinnesota | $173,300 | $130,610 | $219,250 | 8,500 | $175,723 |
| 9 | WAWashington | $172,270 | $127,660 | $224,170 | 8,880 | $160,980 |
| 10 | CTConnecticut | $169,240 | $130,400 | $219,830 | 5,800 | $163,343 |
| 11 | SDSouth Dakota | $167,750 | $121,070 | $233,820 | 220 | $189,364 |
| 12 | MTMontana | $165,580 | $114,430 | $207,160 | N/A | $174,948 |
| 13 | NCNorth Carolina | $165,480 | $127,120 | $210,580 | 10,790 | $175,434 |
| 14 | ILIllinois | $162,860 | $124,300 | $212,040 | 21,140 | $162,928 |
| 15 | WYWyoming | $161,580 | $117,470 | $193,100 | 100 | $174,321 |
| 16 | OROregon | $161,560 | $119,790 | $215,250 | 4,960 | $156,307 |
| 17 | GAGeorgia | $160,760 | $122,320 | $205,400 | 8,510 | $166,949 |
| 18 | KSKansas | $154,510 | $116,620 | $202,580 | 1,570 | $171,548 |
| 19 | MDMaryland | $154,160 | $107,010 | $200,080 | 6,510 | $146,876 |
| 20 | PAPennsylvania | $150,810 | $104,680 | $207,490 | 13,840 | $154,563 |
| 21 | TXTexas | $147,880 | $106,110 | $200,430 | 44,680 | $152,364 |
| 22 | SCSouth Carolina | $143,290 | $105,170 | $192,520 | 3,760 | $152,844 |
| 23 | NHNew Hampshire | $143,280 | $132,740 | $187,870 | 1,460 | $137,551 |
| 24 | FLFlorida | $142,620 | $104,010 | $203,490 | 24,820 | $137,912 |
| 25 | IDIdaho | $142,090 | $102,630 | $197,240 | 1,320 | $148,795 |
| 26 | UTUtah | $139,830 | $104,720 | $179,180 | 6,100 | $141,437 |
| 27 | MIMichigan | $138,510 | $104,320 | $181,720 | 6,620 | $143,956 |
| 28 | ARArkansas | $136,520 | $97,280 | $178,310 | 1,860 | $157,033 |
| 29 | INIndiana | $136,260 | $104,070 | $178,210 | 3,350 | $146,000 |
| 30 | MEMaine | $135,380 | $112,760 | $186,160 | 1,320 | $139,495 |
| 31 | WIWisconsin | $133,600 | $104,980 | $176,080 | 4,890 | $141,984 |
| 32 | OHOhio | $132,330 | $102,000 | $175,750 | 10,620 | $142,637 |
| 33 | AZArizona | $132,220 | $119,000 | $172,000 | 4,870 | $131,331 |
| 34 | TNTennessee | $131,990 | $98,810 | $173,180 | 7,730 | $143,670 |
| 35 | IAIowa | $131,120 | $103,550 | $166,830 | 2,210 | $149,404 |
| 36 | MOMissouri | $130,550 | $100,120 | $173,580 | 6,550 | $143,751 |
| 37 | KYKentucky | $128,930 | $93,780 | $170,720 | 1,930 | $143,003 |
| 38 | OKOklahoma | $126,920 | $96,940 | $162,480 | 1,420 | $144,485 |
| 39 | NDNorth Dakota | $125,580 | $103,980 | $157,830 | 180 | $141,166 |
| 40 | NMNew Mexico | $122,980 | $85,770 | $161,550 | 800 | $133,367 |
| 41 | LALouisiana | $120,650 | $85,770 | $155,140 | 940 | $136,781 |
| 42 | ALAlabama | $120,160 | $89,950 | $164,800 | 1,540 | $135,280 |
| 43 | HIHawaii | $117,770 | $92,510 | $164,810 | 570 | $107,111 |
| 44 | AKAlaska | $116,270 | $99,430 | $152,910 | 240 | $113,590 |
| 45 | NENebraska | $110,570 | $93,950 | $145,660 | 1,910 | $122,715 |
| 46 | NVNevada | $107,550 | $83,270 | $167,660 | 3,430 | $107,573 |
| 47 | MSMississippi | $100,940 | $75,170 | $156,020 | 770 | $116,086 |
| 48 | WVWest Virginia | $98,750 | $80,200 | $150,170 | 300 | $110,339 |
| 49 | VIU.S. Virgin Islands | $97,760 | $84,610 | $98,990 | 60 | N/A |
| 50 | GUGuam | $79,890 | $59,280 | $115,640 | 120 | N/A |
Method
How the cost-of-living adjustment works
The adjusted column divides each state median by that state's BEA Regional Price Parity (RPP) and multiplies by 100. RPPs measure how much a fixed basket of goods, services and rents costs in one state relative to the national average, so the result restates local pay in national-average dollars.
For Marketing Managers, that changes the ranking: Massachusetts leads on raw pay at $212,020, while Massachusetts leads once prices are taken into account at $200,478.
Source: BEA Regional Price Parities by State, 2024 (public domain). The adjustment is NueCareer's calculation, not a BLS or BEA published statistic.
Questions
Marketing Manager pay by state: FAQ
Which state pays Marketing Managers the most?
Massachusetts reports the highest median wage for Marketing Managers at $212,020 a year (BLS OEWS, May 2025), followed by California ($193,620) and Virginia ($187,820).
Which state pays Marketing Managers the least?
Guam reports the lowest median for Marketing Managers at $79,890 a year, $132,130 below the highest-paying state (BLS OEWS, May 2025).
Where do Marketing Managers earn the most after cost of living?
Dividing each state median by that state's BEA Regional Price Parity puts Massachusetts first at $200,478 in national-average dollars, from a raw median of $212,020. BEA Regional Price Parities, 2024.