Pay by state · 54 states
Search Marketing Strategist Salary by State (2026)
Search Marketing Strategists earn the most in Massachusetts at $101,810 a year and the least in Puerto Rico at $39,330 (BLS OEWS, May 2025). The national median is $78,760. All 54 states and territories with reported data are ranked below, with a cost-of-living adjusted column.
- Highest median
- $101,810Massachusetts
- National median
- $78,760BLS OEWS, May 2025
- Lowest median
- $39,330Puerto Rico
- States reporting
- 54of 54 OEWS areas
All states
Search Marketing Strategist salary in every state
Sort by any column. Employment is the number of search marketing strategists OEWS estimates in that state; blank cells are estimates BLS suppressed because the sample was too small.
| # | ||||||
|---|---|---|---|---|---|---|
| 1 | MAMassachusetts | $101,810 | $77,220 | $133,460 | 39,710 | $96,268 |
| 2 | DEDelaware | $101,270 | $78,040 | $135,880 | 3,570 | $101,465 |
| 3 | NYNew York | $98,580 | $72,600 | $129,430 | 80,500 | $91,345 |
| 4 | DCDistrict of Columbia | $98,090 | $74,990 | $132,300 | 6,340 | $89,253 |
| 5 | WAWashington | $95,120 | $67,590 | $139,560 | 24,460 | $88,886 |
| 6 | CACalifornia | $94,700 | $65,290 | $134,630 | 119,070 | $85,531 |
| 7 | COColorado | $93,050 | $64,380 | $126,670 | 27,880 | $90,294 |
| 8 | NJNew Jersey | $88,190 | $68,150 | $113,480 | 22,990 | $81,053 |
| 9 | MNMinnesota | $87,510 | $63,850 | $123,720 | 21,280 | $88,734 |
| 10 | RIRhode Island | $86,240 | $63,270 | $103,340 | 3,210 | $84,318 |
| 11 | OROregon | $79,150 | $60,860 | $107,990 | 11,310 | $76,576 |
| 12 | ILIllinois | $79,120 | $60,210 | $104,800 | 40,560 | $79,153 |
| 13 | NCNorth Carolina | $78,410 | $58,430 | $109,810 | 30,700 | $83,127 |
| 14 | CTConnecticut | $77,740 | $58,210 | $104,380 | 9,930 | $75,031 |
| 15 | VAVirginia | $76,980 | $56,930 | $105,620 | 25,610 | $76,139 |
| 16 | MDMaryland | $76,370 | $57,040 | $100,340 | 13,570 | $72,762 |
| 17 | GAGeorgia | $75,850 | $51,440 | $107,260 | 27,810 | $78,770 |
| 18 | FLFlorida | $75,450 | $52,650 | $99,600 | 60,770 | $72,959 |
| 19 | VTVermont | $74,880 | $61,290 | $89,990 | 860 | $76,441 |
| 20 | OHOhio | $72,790 | $52,420 | $98,070 | 27,370 | $78,459 |
| 21 | TXTexas | $72,520 | $52,060 | $98,320 | 63,350 | $74,719 |
| 22 | MEMaine | $71,980 | $54,460 | $98,820 | 2,390 | $74,168 |
| 23 | AZArizona | $71,940 | $49,980 | $97,800 | 15,850 | $71,456 |
| 24 | NVNevada | $71,840 | $51,320 | $95,680 | 5,780 | $71,855 |
| 25 | KSKansas | $70,430 | $52,850 | $96,760 | 8,090 | $78,196 |
| 26 | MOMissouri | $70,140 | $48,680 | $100,710 | 14,890 | $77,232 |
| 27 | TNTennessee | $69,790 | $51,820 | $96,520 | 13,040 | $75,966 |
| 28 | SCSouth Carolina | $69,440 | $51,410 | $100,020 | 11,920 | $74,070 |
| 29 | PAPennsylvania | $68,760 | $49,790 | $96,670 | 31,040 | $70,471 |
| 30 | MTMontana | $68,080 | $53,190 | $80,730 | 1,460 | $71,932 |
| 31 | MIMichigan | $66,780 | $49,990 | $97,820 | 24,220 | $69,406 |
| 32 | AKAlaska | $66,710 | $53,560 | $82,480 | 570 | $65,173 |
| 33 | IAIowa | $66,390 | $50,010 | $85,680 | 8,880 | $75,648 |
| 34 | ARArkansas | $65,430 | $47,730 | $102,420 | 6,250 | $75,261 |
| 35 | WIWisconsin | $64,800 | $52,450 | $89,560 | 15,600 | $68,867 |
| 36 | NHNew Hampshire | $64,570 | $52,370 | $96,450 | 4,200 | $61,988 |
| 37 | INIndiana | $63,700 | $49,110 | $86,080 | 14,400 | $68,253 |
| 38 | SDSouth Dakota | $63,490 | $52,150 | $88,360 | 1,530 | $71,670 |
| 39 | UTUtah | $62,630 | $46,010 | $85,450 | 14,510 | $63,350 |
| 40 | NMNew Mexico | $61,950 | $48,770 | $78,740 | 1,610 | $67,182 |
| 41 | OKOklahoma | $61,940 | $45,370 | $82,750 | 6,620 | $70,512 |
| 42 | NDNorth Dakota | $61,580 | $48,880 | $79,880 | 1,550 | $69,223 |
| 43 | KYKentucky | $61,480 | $47,950 | $78,290 | 6,290 | $68,191 |
| 44 | WYWyoming | $60,990 | $47,590 | $78,010 | 850 | $65,799 |
| 45 | IDIdaho | $60,970 | $47,370 | $84,310 | 3,780 | $63,847 |
| 46 | NENebraska | $60,000 | $47,600 | $79,110 | 3,780 | $66,590 |
| 47 | VIU.S. Virgin Islands | $59,990 | $37,370 | $66,580 | 90 | N/A |
| 48 | LALouisiana | $59,690 | $45,760 | $82,660 | 5,360 | $67,670 |
| 49 | ALAlabama | $59,530 | $46,330 | $79,690 | 8,390 | $67,021 |
| 50 | HIHawaii | $59,390 | $42,040 | $79,390 | 1,610 | $54,015 |
| 51 | MSMississippi | $56,640 | $42,840 | $73,980 | 2,620 | $65,139 |
| 52 | WVWest Virginia | $52,340 | $38,250 | $69,550 | 1,650 | $58,482 |
| 53 | GUGuam | $42,240 | $36,310 | $56,830 | 80 | N/A |
| 54 | PRPuerto Rico | $39,330 | $28,290 | $54,950 | 2,420 | N/A |
Method
How the cost-of-living adjustment works
The adjusted column divides each state median by that state's BEA Regional Price Parity (RPP) and multiplies by 100. RPPs measure how much a fixed basket of goods, services and rents costs in one state relative to the national average, so the result restates local pay in national-average dollars.
For Search Marketing Strategists, that changes the ranking: Massachusetts leads on raw pay at $101,810, while Delaware leads once prices are taken into account at $101,465.
Source: BEA Regional Price Parities by State, 2024 (public domain). The adjustment is NueCareer's calculation, not a BLS or BEA published statistic.
Questions
Search Marketing Strategist pay by state: FAQ
Which state pays Search Marketing Strategists the most?
Massachusetts reports the highest median wage for Search Marketing Strategists at $101,810 a year (BLS OEWS, May 2025), followed by Delaware ($101,270) and New York ($98,580).
Which state pays Search Marketing Strategists the least?
Puerto Rico reports the lowest median for Search Marketing Strategists at $39,330 a year, $62,480 below the highest-paying state (BLS OEWS, May 2025).
Where do Search Marketing Strategists earn the most after cost of living?
Dividing each state median by that state's BEA Regional Price Parity puts Delaware first at $101,465 in national-average dollars, from a raw median of $101,270. BEA Regional Price Parities, 2024.