---
title: "Will AI Replace Marketing Managers? (2026)"
description: "BLS rates marketing managers' exposure to AI as very high. What that means, which parts of the work AI touches, and the 2025–2035 outlook (+6.9%…"
canonical: "https://nuecareer.com/careers/will-ai-replace-marketing-managers"
last-updated: "2026-10-15T08:19:32.066Z"
---

# Will AI Replace Marketing Managers? (2026)

**Short answer:** AI will reshape this job more than most, but BLS does not forecast it disappearing. The exposure is among the highest BLS measured, yet it still projects employment to grow faster than average.

The Bureau of Labor Statistics places marketing managers in its very high AI exposure category, among the occupations most exposed to current AI. BLS projects employment to change by +6.9% over 2025–2035, against 3.5% for all occupations, with about 34,000 openings a year.

| Measure | Value | Source |
| --- | --- | --- |
| BLS relative AI exposure | Very high | BLS Employment Projections, AI exposure categories |
| NueCareer AI-resilience score | 36/100 | NueCareer analysis of O\*NET 31.0 Database |
| Projected employment change | +6.9% | BLS EP 2025–2035 |
| Openings a year | 34,000 | BLS EP 2025–2035 |
| Median annual wage | $166,790 | BLS OEWS May 2025 |

## Exposure categories

| BLS category | Occupations |
| --- | --- |
| Low | 203 |
| Moderate | 194 |
| High | 190 |
| Very high (this job) | 199 |

Exposure means AI could be or has been used to assist with or complete some of the work. BLS says it does not imply job loss, productivity gains, automation probability or wage effects. Method: https://www.bls.gov/emp/publications/ai-exposure-categories.htm

## What holds up

- Establishing and maintaining interpersonal relationships: 4.7/5 (O\*NET work activity importance)
- Face-to-face discussions: 4.4/5 (O\*NET work context)
- Resolving conflicts and negotiating with others: 3.9/5 (O\*NET work activity importance)
- Selling or influencing others: 4.5/5 (O\*NET work activity importance)

## What AI reaches first

- Time spent sitting: 4.7/5 (O\*NET work context)
- Email: 5.0/5 (O\*NET work context)
- Working with computers: 4.1/5 (O\*NET work activity importance)
- Processing information: 3.6/5 (O\*NET work activity importance)

## O\*NET tasks

- Compile lists describing product or service offerings.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies, or analyze their findings.

## Related careers less exposed to AI than marketing managers

- [Loss Prevention Manager](https://nuecareer.com/careers/loss-prevention-manager): BLS exposure High, median $141,900
- [Sales Manager](https://nuecareer.com/careers/sales-manager): BLS exposure High, median $148,270; [Will AI replace sales managers?](https://nuecareer.com/careers/will-ai-replace-sales-managers)

## FAQ

**Will AI replace marketing managers?**

AI will reshape this job more than most, but BLS does not forecast it disappearing. The exposure is among the highest BLS measured, yet it still projects employment to grow faster than average. BLS defines exposure as AI being able to assist with or complete some of the work, and says it does not imply job loss, productivity gains or wage effects. BLS projects employment to change by +6.9% over 2025–2035, against 3.5% for all occupations, with about 34,000 openings a year.

**How exposed are marketing managers to AI?**

BLS sorts 786 occupations into four relative categories: low, moderate, high and very high. Marketing Managers are in the very high category, alongside 198 other occupations. The categories combine five public measures of where AI could be or already is used, and they compare occupations with each other rather than giving an absolute risk.

**What parts of a marketing manager's job can AI do?**

In O\*NET's description of the work, the parts that overlap most with what AI handles well are time spent sitting, email and working with computers. The parts that hold up best are establishing and maintaining interpersonal relationships, face-to-face discussions and resolving conflicts and negotiating with others. These come from O\*NET ratings of how important each activity is to the job, read through NueCareer's AI-resilience method.

**Is being a marketing manager a safe career from AI?**

On NueCareer's AI-resilience score, built from O\*NET work activities, marketing managers score 36 out of 100, higher than 32% of the occupations we score. The job pays a median of $166,790 a year (BLS OEWS, May 2025). No job is fully safe from technological change, but the federal exposure category and the projected openings are the two numbers worth weighing.

**What careers similar to marketing managers are less exposed to AI?**

Loss Prevention Manager (high exposure, $141,900 median), Sales Manager (high exposure, $148,270 median). Each is in a lower BLS exposure category than marketing managers, and most are listed by O\*NET as related to the work.

Full profile: https://nuecareer.com/careers/marketing-manager.

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This bank includes information from the O\*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O\*NET® is a trademark of USDOL/ETA. NueCareer has transformed the data by joining it to BLS wage and projection data and deriving facet, personality-fit and AI-resilience scores. BLS and BEA data are public domain (17 U.S.C. §105).

O\*NET content is used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). How these figures are sourced and derived: https://nuecareer.com/careers/methodology