---
title: "Will AI Replace Market Research Analysts and Marketing Specialists?"
description: "BLS rates market research analysts and marketing specialists' exposure to AI as very high. What that means, which parts of the work AI touches, and the…"
canonical: "https://nuecareer.com/careers/will-ai-replace-market-research-analysts-and-marketing-specialists"
last-updated: "2026-10-15T08:19:32.066Z"
---

# Will AI Replace Market Research Analysts and Marketing Specialists? (2026)

**Short answer:** AI will reshape this job more than most, but BLS does not forecast it disappearing. The exposure is among the highest BLS measured, yet it still projects employment to grow faster than average.

The Bureau of Labor Statistics places market research analysts and marketing specialists in its very high AI exposure category, among the occupations most exposed to current AI. BLS projects employment to change by +7.0% over 2025–2035, against 3.5% for all occupations, with about 82,000 openings a year.

| Measure | Value | Source |
| --- | --- | --- |
| BLS relative AI exposure | Very high | BLS Employment Projections, AI exposure categories |
| NueCareer AI-resilience score | 5/100 | NueCareer analysis of O\*NET 31.0 Database |
| Projected employment change | +7.0% | BLS EP 2025–2035 |
| Openings a year | 82,000 | BLS EP 2025–2035 |
| Median annual wage | $78,760 | BLS OEWS May 2025 |

## Exposure categories

| BLS category | Occupations |
| --- | --- |
| Low | 203 |
| Moderate | 194 |
| High | 190 |
| Very high (this job) | 199 |

Exposure means AI could be or has been used to assist with or complete some of the work. BLS says it does not imply job loss, productivity gains, automation probability or wage effects. Method: https://www.bls.gov/emp/publications/ai-exposure-categories.htm

## What holds up

- Establishing and maintaining interpersonal relationships: 4.1/5 (O\*NET work activity importance)
- Thinking creatively: 3.8/5 (O\*NET work activity importance)
- Making decisions and solving problems: 4.0/5 (O\*NET work activity importance)
- Face-to-face discussions: 3.5/5 (O\*NET work context)

## What AI reaches first

- Processing information: 4.4/5 (O\*NET work activity importance)
- Analyzing data or information: 4.7/5 (O\*NET work activity importance)
- Getting information: 4.9/5 (O\*NET work activity importance)
- Working with computers: 4.4/5 (O\*NET work activity importance)

## O\*NET tasks

- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

## Related careers less exposed to AI than market research analysts and marketing specialists

- [Sales Manager](https://nuecareer.com/careers/sales-manager): BLS exposure High, median $148,270; [Will AI replace sales managers?](https://nuecareer.com/careers/will-ai-replace-sales-managers)
- [Insurance Appraiser, Auto Damage](https://nuecareer.com/careers/insurance-appraiser-auto-damage): BLS exposure High, median $78,240
- [Fundraiser](https://nuecareer.com/careers/fundraiser): BLS exposure High, median $72,550; [Will AI replace fundraisers?](https://nuecareer.com/careers/will-ai-replace-fundraisers)
- [Labor Relations Specialist](https://nuecareer.com/careers/labor-relations-specialist): BLS exposure High, median $95,420
- [Cost Estimator](https://nuecareer.com/careers/cost-estimator): BLS exposure High, median $78,740; [Will AI replace cost estimators?](https://nuecareer.com/careers/will-ai-replace-cost-estimators)

## FAQ

**Will AI replace market research analysts and marketing specialists?**

AI will reshape this job more than most, but BLS does not forecast it disappearing. The exposure is among the highest BLS measured, yet it still projects employment to grow faster than average. BLS defines exposure as AI being able to assist with or complete some of the work, and says it does not imply job loss, productivity gains or wage effects. BLS projects employment to change by +7.0% over 2025–2035, against 3.5% for all occupations, with about 82,000 openings a year.

**How exposed are market research analysts and marketing specialists to AI?**

BLS sorts 786 occupations into four relative categories: low, moderate, high and very high. Market Research Analysts and Marketing Specialists are in the very high category, alongside 198 other occupations. The categories combine five public measures of where AI could be or already is used, and they compare occupations with each other rather than giving an absolute risk.

**What parts of a market research analyst and marketing specialist's job can AI do?**

In O\*NET's description of the work, the parts that overlap most with what AI handles well are processing information, analyzing data or information and getting information. The parts that hold up best are establishing and maintaining interpersonal relationships, thinking creatively and making decisions and solving problems. These come from O\*NET ratings of how important each activity is to the job, read through NueCareer's AI-resilience method.

**Is being a market research analyst and marketing specialist a safe career from AI?**

On NueCareer's AI-resilience score, built from O\*NET work activities, market research analysts and marketing specialists score 5 out of 100, higher than 1% of the occupations we score. The job pays a median of $78,760 a year (BLS OEWS, May 2025). No job is fully safe from technological change, but the federal exposure category and the projected openings are the two numbers worth weighing.

**What careers similar to market research analysts and marketing specialists are less exposed to AI?**

Sales Manager (high exposure, $148,270 median), Insurance Appraiser, Auto Damage (high exposure, $78,240 median), Fundraiser (high exposure, $72,550 median), Labor Relations Specialist (high exposure, $95,420 median). Each is in a lower BLS exposure category than market research analysts and marketing specialists, and most are listed by O\*NET as related to the work.

Full profile: https://nuecareer.com/careers/market-research-analyst-and-marketing-specialist.

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This bank includes information from the O\*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O\*NET® is a trademark of USDOL/ETA. NueCareer has transformed the data by joining it to BLS wage and projection data and deriving facet, personality-fit and AI-resilience scores. BLS and BEA data are public domain (17 U.S.C. §105).

O\*NET content is used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). How these figures are sourced and derived: https://nuecareer.com/careers/methodology