---
title: "Sync Licensing Manager"
description: "Pitches a label's or publisher's catalog for use in films, TV, ads and games, and negotiates the licenses that place songs on screen."
canonical: "https://nuecareer.com/careers/sync-licensing-manager"
last-updated: "2026-10-09T10:57:55.138Z"
---

# Sync Licensing Manager

**Category:** Sales and Related · **SOC code:** 41-3091 · **O\*NET-SOC code:** 41-3091.00

Pitches a label's or publisher's catalog for use in films, TV, ads and games, and negotiates the licenses that place songs on screen.

Also advertised as: Synchronization Manager; Music Licensing Manager; Sync Representative; Licensing Representative; Creative Sync Manager.

## At a glance

- **Median annual wage:** $69,990 (BLS OEWS, May 2025)
- **Median hourly wage:** $33.65/hr
- **Wage range (10th–90th percentile):** $37,980 to $148,840, with the middle half between $47,670 and $100,480
- **Total US employment:** 1,256,010
- **Typical entry education:** High school
- **Preparation required:** Little or no preparation — O\*NET rates this "Job Zone 1-2: Very Little to Some Preparation Needed"
- **Projected growth:** +2.7% over 2025–2035 (BLS EP, 2025–2035)
- **Annual job openings:** 115,700 openings a year
- **AI-resilience score:** 29/100 — a NueCareer heuristic over O\*NET work activities and context, not a BLS or O\*NET figure

## Pay

National wage distribution, BLS OEWS, May 2025, across 1,256,010 US jobs.

| Percentile | Annual wage |
| --- | --- |
| 10th | $37,980 |
| 25th | $47,670 |
| 50th (median) | $69,990 |
| 75th | $100,480 |
| 90th | $148,840 |
| Mean (average) | $82,430 |

### Pay by state

The 15 highest-paying states, by median annual wage. The cost-of-living-adjusted column divides the state median by that state's BEA Regional Price Parity, so the columns answer different questions: the first is what the job pays there, the second is what that pay buys there.

| State | Median annual wage | Cost-of-living adjusted | Employment |
| --- | --- | --- | --- |
| NY | $92,190 | $85,424 | 80,510 |
| MA | $83,760 | $79,200 | 32,300 |
| RI | $81,450 | $79,634 | Not published by BLS |
| CA | $80,850 | $73,022 | 156,110 |
| WA | $79,920 | $74,683 | 18,950 |
| CO | $79,810 | $77,446 | 37,810 |
| NJ | $79,200 | $72,791 | 44,980 |
| VT | $77,530 | $79,146 | 1,130 |
| CT | $76,940 | $74,259 | 11,420 |
| DC | $76,770 | $69,854 | 3,120 |
| MN | $75,370 | $76,424 | 19,220 |
| GA | $75,280 | $78,178 | 46,960 |
| MI | $73,380 | $76,265 | 27,160 |
| AZ | $72,920 | $72,430 | 26,340 |
| VA | $72,640 | $71,847 | 41,390 |

39 more states with published wage data are omitted here. The full table for all 54 states is at https://nuecareer.com/careers/sync-licensing-manager/salary-by-state, or as JSON at https://nuecareer.com/api/v1/careers/sync-licensing-manager.

## Outlook

BLS projects employment to move from 1,272,700 in the 2025–2035 base year to 1,306,700 by the end of the cycle — a gain of 33,900 jobs, or +2.7%. About as fast as average: 2.7% against 3.5% projected for all occupations over the same cycle. About 115,700 openings a year are expected on average, counting openings from growth as well as from workers leaving the occupation permanently. Source: BLS EP, 2025–2035.

## How to get in

- **Typical entry education:** High school diploma or equivalent (BLS Employment Projections).
- **Preparation level:** Little or no preparation — O\*NET's preparation band for this occupation is "Job Zone 1-2: Very Little to Some Preparation Needed".
- **Related work experience typically required:** None.
- **Typical on-the-job training:** Moderate-term on-the-job training.

## What the work involves

- Pitch songs from the catalog in response to music supervisor briefs
- Quote license fees and negotiate media, term and territory
- Obtain approvals from songwriters, artists and co-owners
- Draft and issue synchronization and master use licenses
- Track placements and confirm that fees are collected
- Maintain searchable catalog metadata and playlists
- Build relationships with supervisors, agencies and trailer houses

## Skills and knowledge

### Essential skills

- Active Listening — importance 3.9 on the O\*NET 1–5 importance scale
- Speaking — importance 3.9 on the O\*NET 1–5 importance scale
- Reading Comprehension — importance 3.6 on the O\*NET 1–5 importance scale
- Writing — importance 3.4 on the O\*NET 1–5 importance scale
- Critical Thinking — importance 3.4 on the O\*NET 1–5 importance scale
- Active Learning — importance 3.4 on the O\*NET 1–5 importance scale
- Monitoring — importance 3.1 on the O\*NET 1–5 importance scale
- Mathematics — importance 2.6 on the O\*NET 1–5 importance scale

### Transferable skills

These are the skills that carry into other occupations, and they drive the related-occupation and career-change rankings on this site.

- Social Perceptiveness — importance 3.4 on the O\*NET 1–5 importance scale
- Persuasion — importance 3.4 on the O\*NET 1–5 importance scale
- Negotiation — importance 3.4 on the O\*NET 1–5 importance scale
- Service Orientation — importance 3.4 on the O\*NET 1–5 importance scale
- Time Management — importance 3.4 on the O\*NET 1–5 importance scale
- Complex Problem Solving — importance 3.0 on the O\*NET 1–5 importance scale
- Judgment and Decision Making — importance 3.0 on the O\*NET 1–5 importance scale
- Coordination — importance 2.9 on the O\*NET 1–5 importance scale

### Knowledge areas

- Customer and Personal Service — importance 4.6 on the O\*NET 1–5 importance scale
- English Language — importance 4.2 on the O\*NET 1–5 importance scale
- Administrative — importance 3.7 on the O\*NET 1–5 importance scale
- Sales and Marketing — importance 3.5 on the O\*NET 1–5 importance scale
- Administration and Management — importance 3.5 on the O\*NET 1–5 importance scale
- Computers and Electronics — importance 3.2 on the O\*NET 1–5 importance scale

### Abilities

- Oral Comprehension — importance 3.9 on the O\*NET 1–5 importance scale
- Written Comprehension — importance 3.8 on the O\*NET 1–5 importance scale
- Oral Expression — importance 3.8 on the O\*NET 1–5 importance scale
- Speech Clarity — importance 3.8 on the O\*NET 1–5 importance scale
- Speech Recognition — importance 3.6 on the O\*NET 1–5 importance scale
- Written Expression — importance 3.4 on the O\*NET 1–5 importance scale

## Who it suits

O\*NET rates every occupation on the six Holland (RIASEC) interest areas, on a 1–7 scale. This occupation's strongest areas are Enterprising (E), Conventional (C), Social (S).

| Interest area | Score (1–7) |
| --- | --- |
| E — Enterprising | 6.73 |
| C — Conventional | 5.21 |
| S — Social | 3.75 |
| A — Artistic | 2.85 |
| I — Investigative | 1.94 |
| R — Realistic | 1.07 |

### Personality fit

These scores are **derived by NueCareer**, not published by any government agency: they are cosine similarities between a personality type's trait profile and this occupation's O\*NET interest and work-style ratings, expressed 0–100. Treat them as a starting point for exploration, not as evidence that a type belongs in a job.

| Type | Fit score (0–100) |
| --- | --- |
| ESFJ | 77.0 |
| ENFJ | 72.1 |
| ESTJ | 72.0 |
| ENTJ | 68.2 |
| ESFP | 61.1 |

Best-fitting types: ESFJ, ENFJ, ESTJ.

## Related occupations

O\*NET's primary related occupations, in its own ranked order.

- [Sales Representative of Services, Except Advertising, Insurance, Financial Services, and Travel](https://nuecareer.com/careers/sales-representative-of-services) — median $69,990
- [Customer Service Representative](https://nuecareer.com/careers/customer-service-representative) — median $44,770
- [Telemarketer](https://nuecareer.com/careers/telemarketer) — median $35,450
- [Sales Manager](https://nuecareer.com/careers/sales-manager) — median $148,270
- [Advertising Sales Agent](https://nuecareer.com/careers/advertising-sales-agent) — median $64,820
- [Sales Representative, Wholesale and Manufacturing, Technical and Scientific Product](https://nuecareer.com/careers/sales-representative-wholesale-and-manufacturing-technical-and-scientific-product) — median $104,920
- [Sales Representative, Wholesale and Manufacturing, Except Technical and Scientific Products](https://nuecareer.com/careers/sales-representative-wholesale-and-manufacturing) — median $72,080
- [Marketing Manager](https://nuecareer.com/careers/marketing-manager) — median $166,790
- [New Accounts Clerk](https://nuecareer.com/careers/new-accounts-clerk) — median $47,670
- [Insurance Sales Agent](https://nuecareer.com/careers/insurance-sales-agent) — median $62,280

## Sources

- **O\*NET** — O\*NET 31.0 Database, August 2026. https://www.onetcenter.org/database.html
- **BLS OEWS** — BLS Occupational Employment and Wage Statistics, May 2025. https://www.bls.gov/oes/
- **BLS EP** — BLS Employment Projections, Table 1.2, 2025–2035. https://www.bls.gov/emp/
- **BEA RPP** — BEA Regional Price Parities by State, 2024. https://www.bea.gov/data/prices-inflation/regional-price-parities-state-and-metro-area

---

This bank includes information from the O\*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O\*NET® is a trademark of USDOL/ETA. NueCareer has transformed the data by joining it to BLS wage and projection data and deriving facet, personality-fit and AI-resilience scores. BLS and BEA data are public domain (17 U.S.C. §105).

O\*NET content is used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). How these figures are sourced and derived: https://nuecareer.com/careers/methodology

JSON representation of this page: https://nuecareer.com/api/v1/careers/sync-licensing-manager