---
title: "Marketing Manager"
description: "Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its…"
canonical: "https://nuecareer.com/careers/marketing-manager"
last-updated: "2026-08-23T15:56:39.581Z"
---

# Marketing Manager

**Category:** Management · **SOC code:** 11-2021 · **O\*NET-SOC code:** 11-2021.00

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Also advertised as: Account Supervisor; Brand Manager; Business Development Director; Business Development Manager; Commercial Lines Manager; Market Development Executive; Marketing Coordinator; Marketing Director.

## At a glance

- **Median annual wage:** $166,790 (BLS OEWS, May 2025)
- **Median hourly wage:** $80.19/hr
- **Wage range (10th–90th percentile):** $90,260 to $293,610, with the middle half between $123,020 and $216,410
- **Total US employment:** 395,240
- **Typical entry education:** Bachelor's
- **Preparation required:** Medium preparation — O\*NET rates this "Job Zone Four: Considerable Preparation Needed"
- **Projected growth:** +6.6% over 2024–2034 (BLS EP, 2024–2034)
- **Annual job openings:** 34,300 openings a year
- **AI-resilience score:** 34/100 — a NueCareer heuristic over O\*NET work activities and context, not a BLS or O\*NET figure

## Pay

National wage distribution, BLS OEWS, May 2025, across 395,240 US jobs.

| Percentile | Annual wage |
| --- | --- |
| 10th | $90,260 |
| 25th | $123,020 |
| 50th (median) | $166,790 |
| 75th | $216,410 |
| 90th | $293,610 |
| Mean (average) | $177,770 |

### Pay by state

The 15 highest-paying states, by median annual wage. The cost-of-living-adjusted column divides the state median by that state's BEA Regional Price Parity, so the columns answer different questions: the first is what the job pays there, the second is what that pay buys there.

| State | Median annual wage | Cost-of-living adjusted | Employment |
| --- | --- | --- | --- |
| MA | $212,020 | $200,478 | 14,270 |
| CA | $193,620 | $174,874 | 54,660 |
| VA | $187,820 | $185,769 | 6,890 |
| CO | $182,730 | $177,318 | 6,010 |
| NY | $181,200 | $167,901 | 54,000 |
| NJ | $180,040 | $165,470 | 13,510 |
| DC | $177,170 | $161,209 | 3,470 |
| MN | $173,300 | $175,723 | 8,500 |
| WA | $172,270 | $160,980 | 8,880 |
| CT | $169,240 | $163,343 | 5,800 |
| SD | $167,750 | $189,364 | 220 |
| MT | $165,580 | $174,948 | Not published by BLS |
| NC | $165,480 | $175,434 | 10,790 |
| IL | $162,860 | $162,928 | 21,140 |
| WY | $161,580 | $174,321 | 100 |

35 more states with published wage data are omitted here. The full table for all 50 states is at https://nuecareer.com/careers/marketing-manager/salary-by-state, or as JSON at https://nuecareer.com/api/v1/careers/marketing-manager.

## Outlook

BLS projects employment to move from 407,000 in the 2024–2034 base year to 433,700 by the end of the cycle — a gain of 26,700 jobs, or +6.6%. Much faster than average: 6.6% against 3.1% projected for all occupations over the same cycle. About 34,300 openings a year are expected on average, counting openings from growth as well as from workers leaving the occupation permanently. Source: BLS EP, 2024–2034.

## How to get in

- **Typical entry education:** Bachelor's degree (BLS Employment Projections).
- **Preparation level:** Medium preparation — O\*NET's preparation band for this occupation is "Job Zone Four: Considerable Preparation Needed".
- **Related work experience typically required:** 5 years or more.
- **Typical on-the-job training:** None.

### Education people in this job actually hold

O\*NET surveys incumbents, so this distribution describes who is in the job today and can differ from the BLS entry requirement above.

| Education level | Share of workers |
| --- | --- |
| Bachelor's Degree | 55.8% |
| Master's Degree | 24.4% |
| First Professional Degree | 10.5% |
| High School Diploma | 3.5% |
| Associate's Degree (or other 2-year degree) | 3.0% |
| Some College Courses | 2.8% |

## What the work involves

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies, or analyze their findings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Compile lists describing product or service offerings.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

## Skills and knowledge

### Essential skills

- Reading Comprehension — importance 3.9 on the O\*NET 1–5 importance scale
- Active Listening — importance 3.9 on the O\*NET 1–5 importance scale
- Speaking — importance 3.9 on the O\*NET 1–5 importance scale
- Critical Thinking — importance 3.9 on the O\*NET 1–5 importance scale
- Active Learning — importance 3.9 on the O\*NET 1–5 importance scale
- Monitoring — importance 3.8 on the O\*NET 1–5 importance scale
- Writing — importance 3.3 on the O\*NET 1–5 importance scale
- Learning Strategies — importance 3.1 on the O\*NET 1–5 importance scale

### Transferable skills

These are the skills that carry into other occupations, and they drive the related-occupation and career-change rankings on this site.

- Social Perceptiveness — importance 3.9 on the O\*NET 1–5 importance scale
- Persuasion — importance 3.8 on the O\*NET 1–5 importance scale
- Judgment and Decision Making — importance 3.8 on the O\*NET 1–5 importance scale
- Negotiation — importance 3.6 on the O\*NET 1–5 importance scale
- Complex Problem Solving — importance 3.6 on the O\*NET 1–5 importance scale
- Coordination — importance 3.5 on the O\*NET 1–5 importance scale
- Systems Evaluation — importance 3.5 on the O\*NET 1–5 importance scale
- Time Management — importance 3.5 on the O\*NET 1–5 importance scale

### Knowledge areas

- Sales and Marketing — importance 4.8 on the O\*NET 1–5 importance scale
- English Language — importance 4.5 on the O\*NET 1–5 importance scale
- Administration and Management — importance 4.0 on the O\*NET 1–5 importance scale
- Customer and Personal Service — importance 3.9 on the O\*NET 1–5 importance scale
- Communications and Media — importance 3.8 on the O\*NET 1–5 importance scale
- Computers and Electronics — importance 3.5 on the O\*NET 1–5 importance scale

### Abilities

- Oral Comprehension — importance 4.0 on the O\*NET 1–5 importance scale
- Written Comprehension — importance 4.0 on the O\*NET 1–5 importance scale
- Oral Expression — importance 4.0 on the O\*NET 1–5 importance scale
- Written Expression — importance 3.9 on the O\*NET 1–5 importance scale
- Deductive Reasoning — importance 3.9 on the O\*NET 1–5 importance scale
- Fluency of Ideas — importance 3.8 on the O\*NET 1–5 importance scale

## Who it suits

O\*NET rates every occupation on the six Holland (RIASEC) interest areas, on a 1–7 scale. This occupation's strongest areas are Enterprising (E), Conventional (C).

| Interest area | Score (1–7) |
| --- | --- |
| E — Enterprising | 7.00 |
| C — Conventional | 4.70 |
| I — Investigative | 2.90 |
| S — Social | 2.82 |
| A — Artistic | 2.45 |
| R — Realistic | 1.00 |

### Personality fit

These scores are **derived by NueCareer**, not published by any government agency: they are cosine similarities between a personality type's trait profile and this occupation's O\*NET interest and work-style ratings, expressed 0–100. Treat them as a starting point for exploration, not as evidence that a type belongs in a job.

| Type | Fit score (0–100) |
| --- | --- |
| ENTJ | 71.9 |
| ESTJ | 70.1 |
| ESFJ | 68.0 |
| ENFJ | 66.9 |
| ESTP | 57.6 |

Best-fitting types: ENTJ, ESTJ, ESFJ, ENFJ.

## Related occupations

O\*NET's primary related occupations, in its own ranked order.

- [Market Research Analyst and Marketing Specialist](https://nuecareer.com/careers/market-research-analyst-and-marketing-specialist) — median $78,760
- [Sales Manager](https://nuecareer.com/careers/sales-manager) — median $148,270
- [Advertising and Promotions Manager](https://nuecareer.com/careers/advertising-and-promotions-manager) — median $133,660
- [Search Marketing Strategist](https://nuecareer.com/careers/search-marketing-strategist) — median $78,760
- [Advertising Sales Agent](https://nuecareer.com/careers/advertising-sales-agent) — median $64,820
- [Business Intelligence Analyst](https://nuecareer.com/careers/business-intelligence-analyst) — median $120,230
- [Public Relations Manager](https://nuecareer.com/careers/public-relations-manager) — median $146,910
- [Public Relations Specialist](https://nuecareer.com/careers/public-relations-specialist) — median $74,750
- [Purchasing Manager](https://nuecareer.com/careers/purchasing-manager) — median $148,080
- [Online Merchant](https://nuecareer.com/careers/online-merchant) — median $83,050

## Sources

- **O\*NET** — O\*NET 30.3 Database, May 2026. https://www.onetcenter.org/database.html
- **BLS OEWS** — BLS Occupational Employment and Wage Statistics, May 2025. https://www.bls.gov/oes/
- **BLS EP** — BLS Employment Projections, Table 1.2, 2024–2034. https://www.bls.gov/emp/
- **BLS OOH** — BLS Occupational Outlook Handbook, 2024–2034 edition. https://www.bls.gov/ooh/
- **BEA RPP** — BEA Regional Price Parities by State, 2024. https://www.bea.gov/data/prices-inflation/regional-price-parities-state-and-metro-area

---

This bank includes information from the O\*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O\*NET® is a trademark of USDOL/ETA. NueCareer has transformed the data by joining it to BLS wage and projection data and deriving facet, personality-fit and AI-resilience scores. BLS and BEA data are public domain (17 U.S.C. §105).

O\*NET content is used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). How these figures are sourced and derived: https://nuecareer.com/careers/methodology

JSON representation of this page: https://nuecareer.com/api/v1/careers/marketing-manager