---
title: "What can you do with a marketing degree?"
description: "15 careers marketing graduates commonly move into, with BLS median pay, projected growth and entry requirements for each."
canonical: "https://nuecareer.com/careers/majors/marketing"
last-updated: "2026-08-23T07:20:09.337Z"
---

# What can you do with a marketing degree?

**What the degree involves:** Consumer behaviour, research methods, branding, analytics, and live campaign projects.

Marketing graduates end up either on the analytical side, where the work is research, measurement and search, or on the communications side, where it is campaigns, brand and press. The modern version of the field leans much harder on the analytical half than its reputation suggests.

15 common destinations, ordered most common first rather than highest paid first. 0 of 15 have a master's or a doctoral or professional degree as their BLS typical entry education, and 13 of 15 are projected to grow. A major is a body of study, not a job assignment: these are destinations of people who took the degree, not what the degree entitles anyone to.

| # | Occupation | Median annual wage | Projected change | Openings a year | Typical entry education |
| --- | --- | --- | --- | --- | --- |
| 1 | [Market Research Analyst and Marketing Specialist](https://nuecareer.com/careers/market-research-analyst-and-marketing-specialist) | $78,760 | +6.7% | 87,200 | Bachelor's |
| 2 | [Public Relations Specialist](https://nuecareer.com/careers/public-relations-specialist) | $74,750 | +4.8% | 27,600 | Bachelor's |
| 3 | [Search Marketing Strategist](https://nuecareer.com/careers/search-marketing-strategist) | $78,760 | +6.7% | 87,200 | Bachelor's |
| 4 | Advertising Sales Agent | $64,820 | -6.4% | 9,300 | High school |
| 5 | [Sales Representative, Wholesale and Manufacturing, Except Technical and Scientific Products](https://nuecareer.com/careers/sales-representative-wholesale-and-manufacturing) | $72,080 | +0.3% | 114,800 | High school |
| 6 | [Marketing Manager](https://nuecareer.com/careers/marketing-manager) | $166,790 | +6.6% | 34,300 | Bachelor's |
| 7 | [Meeting, Convention, and Event Planner](https://nuecareer.com/careers/meeting-convention-and-event-planner) | $61,160 | +4.8% | 15,500 | Bachelor's |
| 8 | [Business Intelligence Analyst](https://nuecareer.com/careers/business-intelligence-analyst) | $120,230 | +33.5% | 23,400 | Bachelor's |
| 9 | Web Designer | $104,000 | +7.0% | 9,100 | Bachelor's |
| 10 | [Wholesale and Retail Buyer, Except Farm Products](https://nuecareer.com/careers/wholesale-and-retail-buyer) | $77,710 | +5.8% | 52,200 | Bachelor's |
| 11 | Fundraiser | $72,550 | +4.3% | 10,200 | Bachelor's |
| 12 | Advertising and Promotions Manager | $133,660 | -2.2% | 2,100 | Bachelor's |
| 13 | Public Relations Manager | $146,910 | +5.0% | 6,600 | Bachelor's |
| 14 | Art Director | $114,850 | +4.2% | 12,300 | Bachelor's |
| 15 | [Sales Manager](https://nuecareer.com/careers/sales-manager) | $148,270 | +4.7% | 49,000 | Bachelor's |

Wages are BLS OEWS, May 2025. Projected change, annual openings and typical entry education are BLS Employment Projections. Occupation descriptions are O\*NET. Nothing on this page is estimated and no figure is generated by an AI model.

Full record for any row, including wage percentiles and state-level pay: https://nuecareer.com/careers/{slug} or https://nuecareer.com/api/v1/careers/{slug}. Other majors: https://nuecareer.com/careers/majors

---

This bank includes information from the O\*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O\*NET® is a trademark of USDOL/ETA. NueCareer has transformed the data by joining it to BLS wage and projection data and deriving facet, personality-fit and AI-resilience scores. BLS and BEA data are public domain (17 U.S.C. §105).

O\*NET content is used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). How these figures are sourced and derived: https://nuecareer.com/careers/methodology